quote:

Bud Light suffered its worst weekly sales drop since the nation’s No. 1 beer brand launched an ill-fated marketing tie-up with transgender influencer Dylan Mulvaney.

For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ.

That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.

Anheuser-Busch’s other brands also took a step backward for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra – the nation’s No. 3 beer — was down 2.4%.

“This was a tough week for Bud Light and other beer brands” owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm.

The calls for a boycott from conservative corners of the country over the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion.

The nation’s No. 2 beer, Modelo Especial, meanwhile saw a 5.7% increase versus a year earlier in the most recent week.

In the previous week, it had seen a 12.2% bump from a year earlier.

Still, Bud Light remains the No. 1 beer brand and has a “several hundred million-dollar advantage” over Modelo Especial on a year-to-date basis, Williams said.

Modelo has been outselling its rival on a weekly basis since May, the data shows, but for Bud Light to be unseated it would require the declines to continue and Modelo’s increases to continue through the end of the year.

Williams predicts that it’s “unlikely” Modelo will become America’s No. 1 brand on a 52-week basis.

“In some instances, the trends for a particular brand may be healthy in some local areas across the country and worse in others,” Williams explained.

Though what had started out as a backlash against Bud Light and its sister brands in mostly red states has shifted to blue states, beer experts have noted.

quote:

Originally posted by bigwagon:
A buck a can wasn't cheap enough to drink Bub Light even before they screwed the pooch.

quote:

Originally posted by V-Tail:
For you folks in the SouthEast, Bud Lite is on sale at Publix this week. $11.99 for a 12-pack, your choice, bottle or can.

quote:

Originally posted by Leemur:
The Bud Light Twitter account finally posted again after largely going dark for two months. They’re getting wrecked. HAHAHAHA

quote:

Originally posted by vthoky:
Is Coors Light going to wreck itself next?

quote:

Originally posted by chellim1:

quote:

Originally posted by Leemur:
The Bud Light Twitter account finally posted again after largely going dark for two months. They’re getting wrecked. HAHAHAHA

You made me look...
https://twitter.com/budlight/s.../1671896007851020290

John Ford
Jun 22
Still waiting for an apology and still happily drinking #coorslight



Another:
Gladys Kravitz
@Lady4Links

Here's how you failed, Bud Light.

You totally dismissed how men, especially southern men, interact with one another. Or maybe you didn't know, which is just as bad. So let me explain how Bud Light is now seen in the eyes of biological men.

Imagine a group of men gathered together and drinking beer. One of them pops the top on a Bud Light. The rest of the gang sees the Bud Light in their buddy's hand. The group immediately jumps on the trash-talking train by saying things like "I didn't know you were trans. Where do you buy your dresses? Your makeup needs to be refreshed. That lipstick color looks like [shit] ." The ridicule would be nonstop, but in good fun, of course because they are friends. It would be, however, a fair warning to all other buddies not to ever be caught with a Bud Light or the same endless trash talk will be piled upon you.

Bottom line, Bud Light. You don't need a fancy masters degree in corporate marketing to understand human interaction. All you need is common sense and knowledge of your customers. But because you ignored your customer base, you will likely feel the repercussions for quite a long time. Men don't quickly forget.

quote:

Originally posted by smlsig:
Wow! The hidden replies are brutal!