quote:

Originally posted by radioman:
^^^ She sounds just like Simon Sinek, That annoying business You-Tuber and author who I can't stand because he has no actual real world experience.

Same exact worthless phrases with no data to back it up.

It's a giant vicious circle-jerk, where every C-suite executive has read Sinek. I went to THREE consecutive sales meetings (different companies we represented) one year where they played video clips of him discussing his Start With Why book. While I didn't entirely disagree with his position, it was how much the execs drank entire pitchers of this guy's book. It was remarkably insane, to the point where you could see half the sales team, giggle (hidden from view of course) that all of us had seen this over and over, from the various brands we represented. There was a three year period where all the independant sales guys in the territory would compare notes on which Sinek video/quotes they got from their respective brand's sales meetings.

Bud Light parent company's stock downgraded by HSBC amid branding 'crisis,' huge sales drop

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"Why did its US leadership underestimate the risk of pushback given the recent experience of other firms? Is A-B hiring the best people to grow the brands and gauge risk?" the analyst added. "If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?"

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Originally posted by parabellum:

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why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?"

Because the ones in charge wanted to completely jettison the loyal core base, and replace them with woke idiots who were the type that would drink Zima back in the day.

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However, Mr Doukeris told the Financial Times that online “misinformation and confusion” had led to customers interpreting Mulvaney’s personalised can as one that was in production for general sale, rather than a one-off.

It never was about the one can. It was about paying big bucks to a tranny during March Madness. And an overly obnoxious tranny at that.

quote:

Is A-B hiring the best people to grow the brands and gauge risk?" the analyst added. "If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?"

Because their bosses didn't watch what they were doing, allowing them to run the company off the rails with a bad idea and insulting quotes.
Too many times have I seen senior executives not have any idea about marketing/branding, particularly when it comes to leveraging social media platforms they get intimidated or, they just hand over everything and hope things work out. OR, these big-shots don't want to come across as being 'out-of-touch', they're desperate to hang-out with the 'cool kids' so they accept whatever is presented.

The CEO of our company answered a get-to-know the boss section in the company newsletter - his favorite music is house music ....he's 60 years old...smh

quote:

"This situation has impacted our people and especially our frontline workers: the delivery drivers; sales representatives; our wholesalers; Bud owners; and servers," AB InBev CEO Michel Doukeris said on an earnings call.

Remember that, the next time you hire a young, bright junior executive to your company who's got all sorts of ideas on how to connect with the next generation.

It wasn't about inviting in new customers, it was about making a political statement. Had they been thinking about total sales they would have considered the pros vs cons of any move they made.

ESG is such a big driving force that companies need to posture publicly. That's why they did it in a big way on tv during a major sporting event. They thought they were going to get praised for being so woke.

I guess revitalizing Spuds McKenzie never crossed her mind. It would have fit right in with the woke agenda - a female dog playing a male, and trying to appeal to children.

Spuds McKenzie

“It Took Me 20 Years to Build This Brand, They Dismantled it in a Week,” Says Man Behind Bud’s Iconic Ads
by Will Jones

The marketing guru behind Budweiser’s famed ‘Whassup!‘ and ‘Talking Frogs‘ advertisements has slammed the company for destroying its reputation. The Telegraph has the story.

Robert Lachky, whose adverts in the 1990s helped Budweiser become America’s most popular beer, said two decades of work had been ruined over Bud Light’s Dylan Mulvaney fiasco.

“It took us 20 years to take Bud Light beer to the No 1 beer in the country and it took them one week to dismantle it,” Mr Lachky, Anheuser-Busch’s former chief creative officer, said.

Bud Light has faced a revolt by conservative activists after partnering with transgender social media influencer Mulvaney.

Sales have plummeted since Mulvaney, 26, shared videos of himself drinking from customised Bud Light cans with his own face depicted on them.

Mr. Lachky told the St. Louis Post-Dispatch that Bud Light had no one but itself to blame for its drop in popularity.

“It’s self-inflicted,” he said, adding that Anheuser-Busch suffered from “a complete lack of corporate oversight”. …

Executives have tried to bat away criticism by saying that Mulvaney was never actually partnered with them, despite his video including the hashtag #budlightpartner.

Michel Doukeris, Chief Executive of Anheuser-Busch Global, on Monday blamed “misinformation and disinformation” for spreading rumours that cans with Mulvaney’s face would be sold nationwide.

Mr Lachky told the New York Post that Bud Light was fanning the “flames on their own with their defensive comments”.

During his tenure at Anheuser-Busch, Mr Lachky created numerous Superbowl commercials that gained world-wide recognition.

The advert in which three frogs croak “bud,” “weiss” and “err”, was called “one of the most iconic alcohol campaigns in advertising history” by Adweek.



https://dailysceptic.org/2023/...ind-buds-iconic-ads/

Who knows what effect all this hub bub will have.

The media, broadcast and social got what they wanted .
Drama to exploit.

I don't know about transgender forums (if they exist)
Do you suppose they were "on fire" ?

With demand for booze the way it is in this country,
No one at A.B. is very concerned.

Not that I drink A-B products, except for when the wife and I toured the brewery in St Louis while on a vacation, but it seems to me that Bud Light is beyond redeeming as a brand name now.

A-B will probably drop the brand name totally, and just rename it, as something else that is “new and improved” that appeals to a certain segment within society.

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A-B will probably drop the brand name totally, and just rename it, as something else that is “new and improved” that appeals to a certain segment within society.

Seriously? Before this, it was the #1 selling brand in their portfolio, and the #1 selling brand in the entire US market.
Even if it drops to #3, it's still huge.

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No one at A.B. is very concerned.

They are planning to triple their ad buys for Bud Light this year.
They seem concerned.

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No one at A.B. is very concerned.

They are planning to triple their ad buys for Bud Light this year.
They seem concerned.[/QUOTE]

I can assure you that they are very concerned- they just don’t know what to do. They stepped in it, but I think they are afraid of angering the woke crowd, so are afraid to apologize.

These guys could run the gov't. Ignore the real problem, refuse to acknowledge their mistake, throw money at it and truly believe that will fix things, while it fixes absolutely nothing.

Well, to be fair, AB actually has to provide a service/product. The Govt...not so much.

Yeah, I'll bet the marketing people at AB are absolutely making a show of how concerned they are...probably having meetings to discuss the previous meeting! Bud Light has actually had some memorable promotions over the years, but this one will be the one that's remembered.

Yeah, they're having pre-meetings, post-meeting, to discuss the strategy for the upcoming pre-meeting pre-meeting.

All that money wasted for tution. All that time wasted in the echo chamber of the American university.

You don't have to go to college these days in order to be completely full of shit, but it certainly seems to increase your output of manure.

^^^^^

I was in Costco in Iowa City on Friday,
The U of Iowa is graduating 5500 youngsters this last weekend,

I saw a half a dozen orange flat carts with many dozens of cases of AB products being pushed to the registers.

But Jo Co Iowa is pretty darn Biden friendly.