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| would not care to elaborate  |
good riddance | |||
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| Peace through superior firepower  |
Yes, it's quite a lesson for these super-savvy "businessmen" at AB. Gosh, those college degrees are serving those guys well.  Too bad they seem to lack common sense. It would have come in handy. They're learning the hard way that they should have left all of this alone. They've stirred up a hornet's nest and now they're screwed no matter what they do, and they're so fucking smart, they couldn't see the consequences of their actions. Still, though, we mustn't kid ourselves that this will be the end of AB or its parent company. That's just not going to happen. However, they may very well have managed to permanently damage the Bud Light brand to such a degree, they may end up calling their barely beer something else. | |||
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| Partial dichotomy |
Even though all this is about Bud Light, I truly hope and expect to some degree, that this insanity in marketing will affect sales of all the the AB brands. SIGforum: For all your needs! Imagine our influence if every gun owner in America was an NRA member! Click the box>>>  | |||
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| Member |
Moral of the story....don't get your company involved in social commentary and movements. In this case you make beer, a beverage. People buy your product because they either like the taste or, the price is perceived to be of good value, anything beyond those two you're fooling yourself. If you're a senior executive, you sit in a C-suite, knock-off all the focus-group meetings, you're wasting money and screwing up your budget. Tell your PR and marketing teams those line-items are eliminated, their value is limited, same also with trying interpret social media metrics, it's value is limited. | |||
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Nullus Anxietas |
I truly hope this will make people realize they can put a stop to this nonsensical wokism. "America is at that awkward stage. It's too late to work within the system,,,, but too early to shoot the bastards." -- Claire Wolfe "If we let things terrify us, life will not be worth living." -- Seneca the Younger, Roman Stoic philosopher | |||
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| Peace through superior firepower |
Free beer experiment shows people 'don't want to be seen' with Bud Light I foresee a re-branding of Bud's barely beer. "Light 2.0" or something. It's highly unlikely that they would ditch a successful brew, so calling it something else may be what they try, but this has gotten so bad, there may be no recovering from it, due to the social stigma. ____________________________________________________ "I am your retribution." - Donald Trump, speech at CPAC, March 4, 2023 | |||
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Coin Sniper |
The audacity of these people is astounding. If you don't support us 100%, even at the severe detriment to your business, you're trying to erase us. What is it with these people? How many times do we have to hear this mantra of "if you aren't behind us you are KILLING US!!!" before people are fed up? Pronoun: His Royal Highness and benevolent Majesty of all he surveys 343 - Never Forget Its better to be Pavlov's dog than Schrodinger's cat There are three types of mistakes; Those you learn from, those you suffer from, and those you don't survive. | |||
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| Member |
Tranny-juice needs to stick to A-B and whatever they attempt to re-brand Bud Light into. Can Bud Light Still Be the Beer for Everyone?
Once again, not hard to tell how this 'journalist' has tried to frame/present this issue. It's not that conservatives are attempting to curb transgender healthcare, its transgenders are attempting to change healthcare. | |||
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To all of you who are serving or have served our country, Thank You |
Turns out when you identify as a bud light you might get pulled over. Kansas City Star An unusual Kansas DUI traffic stop: ‘Sometimes you see things you can’t believe!’ When a Franklin County, Kansas, sheriff’s deputy pulled over a driver for possible drunken driving on Friday, he had no idea what was on tap. Now, there is absolutely nothing funny, ever, about drunken driving. However … The driver was dressed like a can of Bud Light. “A career in law enforcement is exciting, and you get to experience something new every day. Sometimes you see things you can’t believe!” the sheriff’s office wrote on Facebook, where it shared the weird tale because it was so, well, weird. “Deputies were surprised to see that the driver was wearing a beer can costume. Yes, you read that correctly.” The driver was headed northbound on Interstate 35 in this county just southwest of the Kansas City metro. The Franklin County Sheriff’s Office posted a dashcam photo of the traffic stop. It shows the deputy and the driver, dressed like a bright blue can of Bud Light, standing on the side of the road. The can of beer, uh, the driver has his arms outstretched. The department obscured his face. “Obviously it was significant enough that we thought it needed to be posted out on social media,” Franklin County Sheriff Jeff Richards told The Star on Monday. “We see strange things in our line of work, but that’s toward the top for sure.” https://www.yahoo.com/news/unu...-stop-171353077.html | |||
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| Non-Miscreant |
Gawd help us all. I freely admit I'm a bud light drinker. Been that way since I guess the 1980s when I gave up the cheap but awful Stoh's light tall boys. I only drank them because they were so damn cheap at the boat harbor. Yeah, even ice cold they were still hot. As in stolen/stolt. Its kind of shameful the guy that ran the boat harbor bought the truck load for pennies. The crooks had to get rid of them and they'd sell for nearly nothing. It seems they ripped it off down in town because they wanted/needed the nearly new tractor. Wasn't thir fault the attached trailer was full of that awful stuff. They took it out in the country and parked the thing next to a barn where no one noticed. It really was fun for all us drunken boaters. I forget how much Dave, the harbor owner charged the favored customers, but little enough we spent the summer toasted. It was kind of a joke. Well until the beer ran out. So bud light suddenly supported concealed carry in Missery/missouri. The good times had ended so I became a Bud Light drinker. Been that ever since. Well, until now. I don't support the "transgener"/Queer community. So instead of looking for a different brand, I just stopped drinking. I was down to one beer a month at the club meeting. And I didn't buy it, my son did. This month coming up will be interesting. I wonder if he'll splurge and buy a 6 pack or not. Guess I don't really care. I'm too old to change. What folks drink only passively interests me. The son knows I'm too crabby to change. But his job is to come get me and transport me to the monthly meetings, and bring beer for us. I did it for decades, but its now his turn. And I don't care if folks think I'm downing "queer beer" or not. What the weak minded think doesn't impact me at all. I do as I please. Unhappy ammo seeker | |||
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| Peace through superior firepower |
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| Coin Sniper |
I had a conversation about this with the President of a large company. In fact, it's how I learned about this entire Bud Lite mess. I told him simply... "Companies need to stay out of politics, especially in today's society. It is too polarized. No matter which way you choose, you'll alienate the people on the other side of the topic. Yes, there will be a very small, very vocal group that will do everything they can to force a company to see it their way. If the company holds the line of being in business to do X and not be a political party, eventually they will realize this is a dead end and move on. Sure you'll irritate them but would you rather lose 5% or potentially 50% of your business?" Pronoun: His Royal Highness and benevolent Majesty of all he surveys 343 - Never Forget Its better to be Pavlov's dog than Schrodinger's cat There are three types of mistakes; Those you learn from, those you suffer from, and those you don't survive. | |||
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| Thank you Very little  |
Once again, it's not about the Can, Mr. Journalist.... get a clue Americans are not biting.... The folks at AB are not able to apologize, wokism is doing to Transgender the same it did to BLM, it's going to turn into a toxic movement, you can't win, alienate customers, or get lambasted by the movement. AB has said it was a third party advertising firm that set up the program, and that AB will now bring it back in house, yeah, not buying that either, but it's proof they have put themselves into a marketing corner that isn't going to be simple to get out of, in fact BL might go the way of the dodo in order to kill the problem. And that would be perfect. Interesting that it's being framed that only conservatives who drank BL dislike being called insensitive, unsupportive, red neck, dumb asses who just don't understand how AB was supporting a misunderstood micro segment of sexuality called Transgenderism.... Why all those Independents are still lining up to drink BL, and Democrats, 100% of them are still drinking BL, since everybody there are no red neck, white male frat boy country music loving, truck driving, Skoal Hat wearing, gun shooting, church going BL drinkers who are not conservatives, BL knows they have a problem, and right now there is a lot of work to be done, massive amounts of capital via payroll, executive brain power working on how to get out of the trap and not on how to run the company. Board members surely are watching this around the world, pay attention people, you can be as woke a board member as you want, but when the movement gets into your pocketbook, well, that's when movements stop. Always liked the bit in Under Siege where Strannix and Breaker discussed the movement.... Tom Breaker: Bill, if this is about reliving the 60's, you can forget about it, buddy. The movement is dead. William Strannix: Yes, of course! Hence the name: movement. It moves a certain distance, then it stops, you see? | |||
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| Member |
They just keep digging and refuse to admit/recognize that they waded-in too far... Blame the public for online “misinformation and confusion”, without actually saying, this probably wasn't the best move to make with our name attached to it. Bud light exec says 'one social media post' crashed sales amid trans row
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Member |
I need to find a job where I can make huge money by totally misunderstanding my job and doing horribly at it. | |||
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| Member |
^ Rick Lee for Congress enters the chat. Beagle lives matter. ______ (\ / @\_____ / ( ) /O / ( )______/ ///_____/ | |||
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Shall Not Be Infringed |
 ____________________________________________________________ If Some is Good, and More is Better.....then Too Much, is Just Enough !! Trump 2024....Make America Great Again! "May Almighty God bless the United States of America" - parabellum 7/26/20 Live Free or Die! | |||
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| Member |
A Congressional salary of $174k would be a big pay cut for most of the AB folks involved in this fiasco. | |||
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| Member |
^ AOC only makes 174k a year? The salary is nothing compared to The Grift. Beagle lives matter. ______ (\ / @\_____ / ( ) /O / ( )______/ ///_____/ | |||
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| Lawyers, Guns and Money  |
Yeah... except we all watched Alissa Heinerscheid explain her marketing strategy in her own words: Was this “misinformation and confusion”? Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites "Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown "The United States government is the largest criminal enterprise on earth." -rduckwor | |||
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