They own about 75% of the major international brands and a disturbing amount of the “craft” beer you see on the shelves.

I like Shock Top, off my list now.

I'm bummed to see Stella and Breckenridge on the list. Two craft beers that I enjoy. Maybe they manage to keep A-B's fingers out of their brewing.

quote:

Originally posted by Leemur:
They own about 75% of the major international brands and a disturbing amount of the “craft” beer you see on the shelves.

That's the biggest rub here, there's probably a LOT of people that think they're boycotting AB, when they really just ended up buying another AB product, or just another InBev product.

Was this a plan to push beer drinkers off the lower priced option so they would purchase the more expensive “other” brand?

quote:

Originally posted by stoic-one:

quote:

Originally posted by Leemur:
They own about 75% of the major international brands and a disturbing amount of the “craft” beer you see on the shelves.

That's the biggest rub here, there's probably a LOT of people that think they're boycotting AB, when they really just ended up buying another AB product, or just another InBev product.

Even then it'd still send a message because AB can see that this marketing move was a terrible move for their BL brand.

quote:

Originally posted by bob ramberg:
I'm bummed to see Stella and Breckenridge on the list. Two craft beers that I enjoy.

Dude. Gotta introduce you to some real "craft" beers in a true sense of the word "Craft".

Nothing A-B makes is "Craft"

Bummer to see Elysian on InBev's Wikipedia list. I've long liked their brews. That said, these days any Seattle-based brewery is certainly damned woke anyways. At least Full Sail, Sierra and Mac & Jack's are not. But they're each likely very 'left coast' as well...

Back to scotch.

quote:

Originally posted by saigonsmuggler:
Even then it'd still send a message because AB can see that this marketing move was a terrible move for their BL brand.

I agree. Bud Light is/was the largest seller.
I do like the Breckenridge Vanilla Porter and the Golden Road Mango Cart.

Even if you don't get off AB entirely, I think it's still a good idea to switch beers from BL to literally anything else. It may not effect their overall bottom line if people swap off BL to other brands in the portfolio, but absolutely killing the market share of BL still effects the company value negatively.

The Budweiser/Bud Light brand won't recover from this. And good. It'll be forever tarnished because corporate listened to some stupid, confused woman.


And "walk this back"? Oh please. Hell no.

I am sooooo glad I discovered Guinness draft and Guinness Nitro just in the nick of time!!

Stella was always my default or back up beer if on draft and the venue had no real foreign beers. Now I'll abstain from that.

Music to my ears

quote:

Originally posted by radioman:

quote:

Originally posted by bob ramberg:
I'm bummed to see Stella and Breckenridge on the list. Two craft beers that I enjoy.

Dude. Gotta introduce you to some real "craft" beers in a true sense of the word "Craft".

Nothing A-B makes is "Craft"

Stella hasn’t been craft beer in most Sigforumites’ lifetime. They crossed the 100 million gallon annual threshold in 1960, they’ve been part of a conglomerate for 30 years, and part of AB InBev for 15+ years.

Too bad Archie Bunker is dead. He basically said that only pussies drank light beer. Now he could add this as well.
I predict thare will turnover of personnel in marketing.

quote:

Originally posted by Mars_Attacks:
So, it's tranny fluid.

For THE WIN ! I was waiting for it. Nice !

History repeats itself, sort of.

From its humble beginnings in 1948 Bill Knapps was a family restaurant. Eventually it became known as the restaurant for retirees. The food was excellent, prices reasonable, service was top notch, and portions were appropriate. It was quiet, peaceful, the staff knew most of the local patrons on a first name basis. Colors were muted but classy, lighting was good. Everything that made older folks comfortable and they did a strong business as a result. If Grandpa said "lets go out to dinner tonight" You were eating at Bill Knapps.

Then a new young VP came along and decided that they were missing the younger demographic. Bill Knaps needed families with lots of kids, it had to be fun, energetic, a new look, a new message. Bright color paint replaced the traditional green and white. Soft music was replaced by modern pop. TV's were installed playing a variety of different programming, and kiddie play areas were now prominent on the brightly colored and patterned carpet. Many of the traditional menu items the older people (and I even) counted on and loved were replaced with fun, spicy, inventive, choices that young people might enjoy as different.

It was everything their primary customer base (people over 60) didn't like. It was the reason they went to Bill Knapps and not Chili's, Applebees, TGIF, or Red Robin. More importantly, these were people with money who tipped well.

In the end, the core of their business for decades left for a more comfortable, quiet, places with smaller screaming kid sections.

Bill Knapps went defunct in 2002, but was dead by the late 1990's.

You'd think they would teach that in every business school. Do NOT risk upsetting your primary customer base to gain another small percent of the market. It will kill your business.

I'd love to have been a fly on the wall when this marketing pitch was presented, and to see the faces of the sales department.

quote:

Originally posted by Rick Lee:

quote:

Originally posted by Hildur:
They could fire that cunt VP who came up with this idea, issue a thousand apologies and all the free beer in the world and they will still never get back the amount of customers they lost. Fuck 'em.

Firing her would be a total joke. She didn't just wave a wand and do this in a vacuum. Lots of people had to sign off on it and there was likely a ton of time and opportunity for others to tell her and her team to pull back from the ledge. This was a concerted effort by multiple decision makers and with no guesswork or ambiguity. Lots of heads need to roll over this IF AB is serious about repairing the damage. Firing the face of the campaign would really add insult to injury.

The real backlash isn't because Bud Light partnered with some tranny and made some commemorative cans. Bud Light has been partnering with controversial figures/groups for decades. They just did it in a way that wasn't in our faces. The backlash comes from the VP of Marketing going on a podcast and openly slamming the current demographic of Bud Light and prior marketing (that was the best, most effective marketing I've ever seen) while bragging about ditching both for "the future" of diversity and inclusiveness. Consumers don't want a political agenda shoved down our throats and when the VP of Marketing openly confirms that, then they get what they get.