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What InBev and all the other woke companies don't understand is that pandering to these minority demographics while ostracizing their loyal, regular consumers is not an effective way to grow their business.

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Originally posted by Hildur:
Business 101: Work hard to get a customer and then twice as hard to keep them. Why?

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-Acquiring a new customer can cost five times more than retaining an existing customer.

-Increasing customer retention by 5% can increase profits from 25-95%.

-The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

-One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

-U.S. companies lose $136.8 billion per year due to avoidable consumer switching. [and I hope they lose TWICE that!!!]

-American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

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Originally posted by parabellum:
I don't drink beer but I'm definitely swearing off trannies.

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What InBev and all the other woke companies don't understand is that pandering to these minority demographics while ostracizing their loyal, regular consumers is not an effective way to grow their business. Customer retention drops and whatever customer acquisition they receive for making such a drastic move doesn't make up for it. Furthermore, there's no loyalty among the acquisitions and they are exceedingly likely to return to their prior beer of choice. Key word: CHOICE. Bud Light is not known for its great taste. It's a cheap beer that HAD great marketing. Will the virtue signalers buy Bud Light to show their support? Iffy at best. Will they keep drinking it for years to come? I highly doubt it. I drank Bud Light/Select exclusively throughout my early 20s and when I could afford better, I moved on.

Business 101: Work hard to get a customer and then twice as hard to keep them. Why?


quote:

-Acquiring a new customer can cost five times more than retaining an existing customer.

-Increasing customer retention by 5% can increase profits from 25-95%.

-The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

-One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

-U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

-American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

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Originally posted by HRK:



They know this, Bud/InBev is loaded with MBA's, high level educated marketing people, have contracts with tons of top level advertising firms.

But along with the cost of losing customers over this, the increase in CEI and ESG scores keeps Blackrock pumping the stock and gives InBev better numbers for the EU ESG factors.

Right now Governments and Big Finance are driving this phenomenon, my guess is they feel that in order to gain a share of the large youth market back to Bud they need to go hardcore inclusivity and diversity which is the big buzz for that market,

If companies don't have rainbows and Unicorns in their marketing plans and gender neutral in your corporate governance you won't be here as the youth market evaporates from a low ESG/CEI score.

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Originally posted by stickman428:
The AB rep in charge of “connecting” with new demographics has a thinly veiled disgust for the past marking campaigns, which were quite popular and generally well received by the public at large.

This lame, uncreative, and lazy “hate marketing/rage harvesting” form of woke corporate advertising cannot be sustainable. From a company with an established creative and fun loving advertising history they really set the bar low here.

When your outreach to new customers also makes many of your existing customers hate you I’d say they was probably a better move to be made.

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Originally posted by Hildur:

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Originally posted by HRK:



They know this, Bud/InBev is loaded with MBA's, high level educated marketing people, have contracts with tons of top level advertising firms.

But along with the cost of losing customers over this, the increase in CEI and ESG scores keeps Blackrock pumping the stock and gives InBev better numbers for the EU ESG factors.

Right now Governments and Big Finance are driving this phenomenon, my guess is they feel that in order to gain a share of the large youth market back to Bud they need to go hardcore inclusivity and diversity which is the big buzz for that market,

If companies don't have rainbows and Unicorns in their marketing plans and gender neutral in your corporate governance you won't be here as the youth market evaporates from a low ESG/CEI score.

ESG/CEI is a whole different layer. If they want to play stupid games to pump their stock value and "score" points with the Gen Z idiots, so be it. From a business fundamental perspective they're shooting themselves in the dick. Bottom line: AB is going to lose loyal customers and revenue will drop because none of the newly acquired "woke" customers are going to become lifelong BL drinkers like the ones they lost. Who cares about being "woke" or having a higher stock price if the very lifeblood of any business is decreasing. Food and beverage isn't bulletproof the way Amazon and Walmart are. Kings get overthrown all the time and IMO Bud Light / AB vastly overestimates their foothold in the market. All it takes are a couple stupid moves like this one and they'll be wishing they kept selling to frat boys.

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Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Busch as VP of Marketing for Bud Light.