There is no question that the trannie sponsorship was an epically bad marketing move. And they certainly could have handled the aftermath better. But I really believe that this represents a failure in supervision by leadership, not a core value of ABInBev.

And while the Bud Light brand has been significantly damaged and sales substantially lowered, it certainly is not "dead". They are still making a metric shit ton of money.

I don't know how long it will take for sales to recover or if they ever will. But I don't think people will hold it against them forever (although some certainly will). In time, a significant portion of their customers won't even be aware of the trannie incident.

One thing's for sure, that idiotic former marketing exec for Bud Light would never have signed this deal with UFC.

quote:

And while the Bud Light brand has been significantly damaged and sales substantially lowered, it certainly is not "dead". They are still making a metric shit ton of money.

I don't know how long it will take for sales to recover or if they ever will. But I don't think people will hold it against them forever (although some certainly will). In time, a significant portion of their customers won't even be aware of the trannie incident.

You're right: it's not "dead"... but I don't think it will ever be #1 again.

Yeah, I disagree. The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

quote:

The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

Well, it may not recover... but 9% is still a huge market share. There are a lot of brands that would be happy with that!

Pistacchi and Beltran-Segarra’s bullish thesis broadly rested on their expectation for profit margins to expand across Anheuser-Busch’s portfolio, which includes Michelob and Stella Artois, rendering its comparatively low price-to-earnings ratio unjustified.

Nonetheless, the bank expects Anehuser-Busch volumes to decrease 12% this year and a further 3% in 2024 due mostly to a forecasted 22% drop in Bud Light sales this year and a 7% decline in 2024.

Bank of America accordingly named the potential of “longer term volume/profit impact from Bud Light consumer backlash” as the second most pressing overhang for Anheuser-Busch, trailing only concerns about increased competition.

Big Number

8.9%. That was Bud Light’s U.S. market share as of the week ending September 9, according to Bernstein data, a roughly 25% haircut from its 12% share before this spring’s ado.

https://www.forbes.com/sites/d...ash/?sh=20eb8a29511a

Money doesn’t talk, it screams.
- Bob Dylan

quote:

Originally posted by Balzé Halzé:
Yeah, I disagree. The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

I fully believe this is true. The best they could ever hope for is that this market freefall will stabilize with them in a similar market position with say, the Lone Star, Pearl, Schaefers type brands. And that is if they are willing to sell at those segment prices and be one of the cheapest beers available.

I think they will pull the name and rebrand before they accept that as a new normal. But that's where that shit is goin'.

I guess everyone has their price UFC?

https://www.anheuser-busch.com...ultiyear-partnership

(in addition to ^^^ post above)

I was at a large conference (16,000 plus attendance) in the Gaslamp in San Diego last week. I was out and about for four days at bars and restaurants, including Monday Nigh Football. There were a couple events where there was free beer available from local bars/restaurants.

Bud Light was an option lots of places, but I noticed lots of people went out of their way not to drink it.

I think it is safe to say the brand can now be considered toxic.

Walking through the beer aisle tonight.

Not Bud Light...

Lets just hope the UFC fighters aren't too fratty.

If Uncle Dana really wants to back this deal, he should let a biological male claiming to be a women fight a biological women. Let biological men compete in the women’s division and win all the belts.

quote:

Originally posted by parabellum:
To Shed 'Gay Beer' Image, Bud Light Partners With Sport Where Sweaty Men In Underwear Hug For 25 Minutes

Hahahahahahahaha!!!


.

Ha ha

The latest clueless, useless marketing idiot to get the boot. Oh, sorry, he's going to "resign". And he won't be replaced. Damn, man, you fucked up the product, the job and the position itself.

Anheuser-Busch’s marketing chief to finally exit after Bud Light’s Dylan Mulvaney fiasco

"Benoit Garbe"? Don't tell me- Belgian, right? GTFO, interloper.

His LinkedIn page has the usual meaningless compound bullshit: "My goal is to inspire and transform businesses, making them more digitally powered, creatively inspired, and purpose driven. I believe that higher purpose and human insights are the new catalysts for business growth, inspiring employees, touching consumers, and building stronger communities."

Uh huh. Meaningless blather.

Jackass. You left out the part about fucking up your employer's sales figures flatter than hammered shit.

I would just like to know an honest figure as to just how much this fiasco has really cost AB brewing.

Well just today steve crowder’s under cover team same ones that produced the Nashville shooter manifesto. They produced the canceled check to Dylan for 185k. Sounds like the marketing company that teams with influencers and big brands is going sideways and maybe a disgruntled person who’s about to be or was laid off leaked it. Reportedly money in this range is evidence of a full blown campaign and it blew up dramatically in their faces. Then the cover up “it was a one off can gift” was all BS.

It pleases me to no end to see Bud Light continue to suffer humiliation and financial failure as fallout from this fiasco. It's one of the biggest culture war wins for the "normals" in years.

Someday there will be a real in-depth expose on how all this came about, what the real plan was before it blew up and then all the shenanigans in trying to control/repair it. It will be fascinating. It will definitely be a college course in the future, but there's still a ton we don't know.

quote:

Originally posted by ElToro:
Well just today steve crowder’s under cover team same ones that produced the Nashville shooter manifesto. They produced the canceled check to Dylan for 185k. Sounds like the marketing company that teams with influencers and big brands is going sideways and maybe a disgruntled person who’s about to be or was laid off leaked it. Reportedly money in this range is evidence of a full blown campaign and it blew up dramatically in their faces. Then the cover up “it was a one off can gift” was all BS.

I'd bet that wasn't the only check. No way that kind of cash got green lit by some "lower level manager". Bud Light-in-the-Loafers should just fess up to their screwup and take their lumps.