There was a "news" item last night or the night before about how AB's fortunes continue to decline and about how they're losing shelf space left-and-right.

As one might expect it was blamed on a "conservative boycott"

We have a mental health crisis in this country. Budweiser chose to help sponsor it. It has cost them dearly. They deserve it.

quote:

Originally posted by synthplayer:

All that matters to that malignant narcissist is that people look at him. What a freak! He should just set up a tent at the local carnival and charge a quarter to let people look at him.

He'd do it for free if everyone would hit a button that turned on a 'like' light as they walk by.

quote:

Originally posted by ElToro:
Martin DeCoder dissects the full Alyssa H. interview she gave that coincided with the Dylan fiasco. Good insight. Marrin’s analysis as well as the takes in the comments are brilliant about this lady. Worth the 20 minutes. https://m.youtube.com/watch?v=CZxolV163qk

Is it my imagination, or does Alyssa H.'s rambling sound a whole lot like Kamala Harris?

quote:

Originally posted by synthplayer:

quote:

Originally posted by parabellum:
Ad Agency Behind Bud Light Fiasco Fires Top Execs

All that matters to that malignant narcissist is that people look at him. What a freak! He should just set up a tent at the local carnival and charge a quarter to let people look at him.

Is that the mulvaney fella?

quote:

Originally posted by synthplayer:


All that matters to that malignant narcissist is that people look at him. What a freak! He should just set up a tent at the local carnival and charge a quarter to let people look at him.

The Left has killed the carnival sideshow industry. There's no need to pay to see the freak shows now. They're elected to office, appointed to high-profile political positions by Biden, performing in libraries/elementary schools and all over the media.

.

^^^^^^

Plus you can always go to Walmart!!

Imagine recognizing Alissa Heinerscheid in a couple years while on the street somewhere. I imagine a look on my face like Ferris Bueller after the credits rolled. Hey! Aren't you the ugly rich bitch that single handedly killed a shitload of American jobs?

^^^ There are a couple of photos like that on the streets of NY, somewhere earlier in this thread.

I guess making a clown of yourself beats working fora living. Can you imagine this knucklehead clocking in every morning at 730 to a welding gig?

Wtf, Dana White? This won't end well for UFC.

*******

UFC Faces Boycott Calls After Partnering With Bud Light

News that Bud Light was returning as the official beer of the Ultimate Fighting Championship (UFC) ignited an immediate firestorm of criticism on social media, sparking renewed right-wing boycott calls.

On Tuesday, Bud Light's parent company Anheuser-Busch and UFC, an American mixed-martial arts (MMA) organization that holds more than 40 live events annually around the world, announced a new "multiyear marketing partnership," according to an online statement shared by the beer maker. Starting January 1, Anheuser-Busch will become the exclusive "Official Beer Partner of UFC," and as part of the sponsorship, Bud Light will become the official beer in the U.S., according to the statement.

While the terms were not disclosed publicly, ESPN reported that it was the biggest sponsorship deal in UFC history. Critics were especially enraged that the deal means the Bud Light brand, which will replace Modelo as the official beer of UFC, will have a heavy presence in all the MMA organization's content.

The news of the deal triggered quick backlash for UFC and reignited boycott calls for the brewer, which has been plagued by criticism for months after the beer brand partnered with transgender activist Dylan Mulvaney for a promotion in April.

Newsweek reached out via email on Tuesday to Anheuser-Busch and UFC representatives for comment.

The announcement of the Bud Light partnership a day later garnered blowback for UFC, with people posting on X, formerly Twitter, saying they're "done" watching the MMA fights.

X user TheRealMattDail took aim at UFC chief executive officer Dana White in a post on the social media platform and called for a boycott.

"@danawhite and @ufc, you have become the reason why your audience will begin to dwindle," TheRealMattDail posted. "Pandering to Bud Light is disgusting. Guess it's time to boycott UFC, America!"

In a statement announcing the deal with the beer maker, White said Anheuser-Busch and Bud Light were UFC's original beer sponsors more than 15 years ago.

"I'm proud to announce we are back in business together," White said. "There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I'm looking forward to all of the incredible things we will do in the years ahead."

One X user, MuensterJohann, referred to White as "woke UFC globalist," in a post, lashing out at UFC over the deal.

"@ufc I am done watching UFC until they remove that woke Clydesdale p*** @budlight beer, another thing is Bill Gates bought a bunch of this p*** beer stock and as long as UFC is a sponsor of @budlight, I'm done," MuensterJohann posted. "Bill Gates and Bud Lite are the problem with this country-Dana stop being a woke UFC globalist!"

Clay Travis, founder of sports media website OutKick, blasted Bud Light, saying the "brand is dead" in a post on X.

"Bud Light just spent $100 million on a UFC sponsorship deal to try and cancel out the chicks with d**** ad. No one is drinking Bud Light at any tailgate I've been to this fall. Brand is dead."

more...

https://www.newsweek.com/ufc-f...ng-bud-light-1837614

There is no question that the trannie sponsorship was an epically bad marketing move. And they certainly could have handled the aftermath better. But I really believe that this represents a failure in supervision by leadership, not a core value of ABInBev.

And while the Bud Light brand has been significantly damaged and sales substantially lowered, it certainly is not "dead". They are still making a metric shit ton of money.

I don't know how long it will take for sales to recover or if they ever will. But I don't think people will hold it against them forever (although some certainly will). In time, a significant portion of their customers won't even be aware of the trannie incident.

One thing's for sure, that idiotic former marketing exec for Bud Light would never have signed this deal with UFC.

quote:

And while the Bud Light brand has been significantly damaged and sales substantially lowered, it certainly is not "dead". They are still making a metric shit ton of money.

I don't know how long it will take for sales to recover or if they ever will. But I don't think people will hold it against them forever (although some certainly will). In time, a significant portion of their customers won't even be aware of the trannie incident.

You're right: it's not "dead"... but I don't think it will ever be #1 again.

Yeah, I disagree. The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

quote:

The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

Well, it may not recover... but 9% is still a huge market share. There are a lot of brands that would be happy with that!

Pistacchi and Beltran-Segarra’s bullish thesis broadly rested on their expectation for profit margins to expand across Anheuser-Busch’s portfolio, which includes Michelob and Stella Artois, rendering its comparatively low price-to-earnings ratio unjustified.

Nonetheless, the bank expects Anehuser-Busch volumes to decrease 12% this year and a further 3% in 2024 due mostly to a forecasted 22% drop in Bud Light sales this year and a 7% decline in 2024.

Bank of America accordingly named the potential of “longer term volume/profit impact from Bud Light consumer backlash” as the second most pressing overhang for Anheuser-Busch, trailing only concerns about increased competition.

Big Number

8.9%. That was Bud Light’s U.S. market share as of the week ending September 9, according to Bernstein data, a roughly 25% haircut from its 12% share before this spring’s ado.

https://www.forbes.com/sites/d...ash/?sh=20eb8a29511a

Money doesn’t talk, it screams.
- Bob Dylan

quote:

Originally posted by Balzé Halzé:
Yeah, I disagree. The Bud Light brand is indeed dead. Transheuser-Busch itself isn't dead, but Bud Light is not recovering.

I fully believe this is true. The best they could ever hope for is that this market freefall will stabilize with them in a similar market position with say, the Lone Star, Pearl, Schaefers type brands. And that is if they are willing to sell at those segment prices and be one of the cheapest beers available.

I think they will pull the name and rebrand before they accept that as a new normal. But that's where that shit is goin'.

I guess everyone has their price UFC?

https://www.anheuser-busch.com...ultiyear-partnership

(in addition to ^^^ post above)