Redhook had a brewery in my town with a great restaurant/bar.

As of the week ending July 29, Bud Light sales dropped for the 17th straight week in a row, down 29% year-over-year following the company's company's decision to partner with transgender social media personality Dylan Mulvaney as a spokesperson.

Due to my generator issue I connected with a friend of mine who's a mechanic in Merrimack, NH. That's the same town that AB has a plant and one of 3 places in the USA where they stable the Clydesdale horses. Without giving away too much info he may or may not service the fleet of trucks that makes deliveries and he may or may not know a bunch of guys who work(ed) for AB. What he did say is that they're expecting additional layoffs of up to 50%, FIFTY PERCENT, of truck drivers because they aren't moving enough beer. AB can claim it's only "a couple hundred" but when factoring in all the jobs lost from bottle manufacturers, distributors, drivers, etc. it's a hell of a lot more. Fuck AB and FUCK their C SUITE. They should all be terminated without a parachute.

"Just sell beer"

quote:

....The Journal went on to note that "Molson Coors also said it is planning an additional $100 million of marketing spending in the second half of the year to keep that sales momentum. ‘Our job is to maintain those gains that we’ve got,’ Hattersley said."

It was probably 15 years ago when I toured one of these huge breweries, it happened to be Miller in Milwaukee. I recall our tour guide saying the cost to make a can of beer was 14.5 cents. The difference in retail price between Miller brands such as High Life, Miller Lite, etc. and Milwaukee's Best was not the product rather the promotional budget the branded Miller products incurred. Seems crazy they feel the need to spend that much on advertising a product everyone already is familiar with but they know what works.

Fearing a repeat of Bud Light, U.K. government tells business leaders to stay away from politics and ‘woke’ culture wars

https://finance.yahoo.com/news...ght-u-150243309.html

Well I guess Heinerscheid got what she wanted. Bud light is no longer fratty.

quote:

Originally posted by Hildur:
AB can claim it's only "a couple hundred" but when factoring in all the jobs lost from bottle manufacturers, distributors, drivers, etc. it's a hell of a lot more. Fuck AB and FUCK their C SUITE. They should all be terminated without a parachute.

But people aren’t drinking less, are they? Wouldn’t Coors or some other brand need to add capacity? I get that those jobs might not be geographically near enough to the displaced workers from AB, but the net number of jobs should be about the same I’d think.

quote:

Originally posted by darthfuster:
Well I guess Heinerscheid got what she wanted. Bud light is no longer fratty.

But are they still out of touch?

Where I work, our last weekly beer shipments was 4 pallets from our AB distributor, and 18 from their competitor. And that’s in my blue locale. I’m proud that it’s still going strong.

quote:

Originally posted by sigcrazy7:
Wouldn’t Coors or some other brand need to add capacity?

This is one of the questions I've wondered. Are other breweries or brands picking up enough sales to bring on employment increases?

quote:

Originally posted by vthoky:

quote:

Originally posted by sigcrazy7:
Wouldn’t Coors or some other brand need to add capacity?

This is one of the questions I've wondered. Are other breweries or brands picking up enough sales to bring on employment increases?

As a homebrewer and "craft beer" drinker I've converted a few here and there to the other section of the beer cooler. I'd like to think people might be supporting their local breweries. That might be a percentage of it, maybe.

Budweiser did not do well at Sturgis.

Now let’s hear InBev blather on again about how “the US isn’t even their largest market”. Let them continue to hemorrhage money and customer base.

The people have spoken. It’s past the time for businesses to stop adopting stupid woke bullshit support programs when it is crystal clear that the majority says “ENOUGH”.

quote:

Originally posted by Jelly:
Budweiser did not do well at Sturgis.

[FLASH_VIDEO]<iframe frameborder="0" height="315" src="https://www.youtube.com/embed/M-YS-r56Pj8" title="YouTube video player" width="560"></iframe>[/FLASH_VIDEO]

If bikers at Sturgis won’t drink it, the brand is done.

Finish burning it to the ground with “Bud Lite ATF” ads and start over.

I've noticed this a lot in business and in life in general.

It takes a special type of stubborn to boldly forge ahead in the face of overwhelming evidence and feedback that your path is wrong.

30% down is BS, I think when it all shakes out the numbers are closer to 80%. I have not seen a single person purchase a bud light anywhere since this all went down. Not at the grocery, gas station, baseball game or bar.

quote:

It takes a special type of stubborn to boldly forge ahead in the face of overwhelming evidence and feedback that your path is wrong.

That perfectly describes the A-B CEO.
It's no longer Alissa Heinderscheid, she's done her damage. It's now on Brendan Whitworth.

I feel bad for the guys working the bud light tent. Damn. I’m not surprised at all. The brand is toast.

quote:

Originally posted by stickman428:
I feel bad for the guys working the bud light tent. Damn. I’m not surprised at all. The brand is toast.

Not me. They're young enough that they can move on to another company that isn't in the business of pissing consumers off. If BL wanted to do better there, they would have had some scantily clad ladies handing out merch and drinks but that would be cliché and make too much sense Gotta know your audience and again, they miss by a country mile!