Remember the good ole days, when companies only wanted to sell products and make money?

My sincere hope from all this is that the Belgians sell off AB and the Busch family buys it back at a discount.
I miss the old AB that had the patriotic cans supporting then gulf war time USA.

quote:

Originally posted by HK Ag:
My sincere hope from all this is that the Belgians sell off AB and the Busch family buys it back at a discount.

The Busch family has a lot of money... but NOT that much money.
BUT I DO wish it would become a US company again. Sadly, the days of international companies and globalism are not good for any of us non-elites.

It looks like Bud Light's trouble may be the "forever" kind of trouble.

Retailers already planning to reallocate Bud Light's shelf space, rival drink executive says

The Wall Street Journal reported Thursday that "Bud Light sales might never fully regain the ground they have lost to competitors" as stores clear their shelves to make room for other brands.

Bud Light sparked a firestorm of controversy in April after it collaborated with transgender influencer Dylan Mulvaney. Since then the beer has suffered a nearly 30% loss in sales compared to the year before. On Thursday, Anheuser-Busch InBev also announced that it would be laying off hundreds of workers.

The Wall Street Journal noted that as Bud Light sales continue "cratering," the "biggest beneficiary of Bud Light’s woes" is rival company Molson Coors Beverage.

"There are reasons to believe that Bud Light sales might be permanently impaired. Molson Coors Chief Executive Gavin Hattersley said on a conference call with analysts that retailers are already reallocating space to other brands during shelf resets that take place in the spring, with more resets to come in the fall," The Journal reported. "In bars and other on-premise channels, the company gained more than 12,000 tap handles in the quarter, he added."

The Journal went on to note that "Molson Coors also said it is planning an additional $100 million of marketing spending in the second half of the year to keep that sales momentum. ‘Our job is to maintain those gains that we’ve got,’ Hattersley said."

Washington Post journalist Megan McArdle responded to The Journal’s report, "I remain shocked by the durability of the effects of the conservative boycott on Bud Light. WSJ reports that retailers are now reallocating shelf space to other brands, which will help lock in the decline."

Conservative commentator Ben Shapiro replied, "Mediocre product+worst marketing move against its own consumer base in history+easily available alternatives = brand death."

An anonymous beer distributor told the New York Post on Monday about how Bud Light as a brand may never fully recover from its controversy, partially because of the nature of the beer market itself.

"Consumers have made a choice," the executive told The Post. "They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back."

The executive also observed that customers have had sufficient time to switch to alternative brands like Coors Light and Miller Lite that "are a very similar product" leaving much of the competition to "whoever is best at marketing."

"There are so many different options for coming-of-age drinkers today," the executive said.

I hope this sends a clear message to other corporations in America.

quote:

Originally posted by wcb6092:
I hope this sends a clear message to other corporations in America.

The message sent was clear. The message received is in question. This marketing debacle is the worst I've ever seen and I was alive and well when Coke rolled out new coke. That was fanfare followed by dead silence. The public was so not amused that a short time later they rolled out "coke classic" which satisfied many but is not the same as old coke. The Bud light blow out is far worse than New Coke.

You can bet there are a few of these taped on the "Wall of Fames" at sales departments of AB's rival companies like Molson Coors.

Goofy bitch. She thinks she's been mistreated but the truth is that A-B should have shit-canned her ass and announced it publicly, but all I hear in that respect is "Oh, no, the company can't do that! They would be leaving themselves wide open for a massive lawsuit!"

Lawsuit?? They should be suing her. Missy fucked up her employer flatter than hammered shit.

Instead, she's now (apparently) on perpetual "leave of absence." I guess this is a Purgatory-like limbo. How's she going to get another job? "Don't you still work for Bud Light? You didn't quit, they didn't fire you or lay you off. What's the deal?" So damn silly

Driving back from Hamilton Georgia yesterday I saw a huge Bud Light billboard just outside of Atlanta that was completely in Spanish.

These stupid fux think Modello is beating them in sales because they are not speaking enough Spanish need to put down the meth bongs and come back to reality.

The shot callers are Bud Light need to all be fired.

I wonder when they will stop digging?

At some point one of them is going to say

“Ok lads I believe we have hit rock bottom so maybe we should stop digging. Now did any of you bring a ladder?”

quote:

These stupid fux think Modello is beating them in sales because they are not speaking enough Spanish need to put down the meth bongs and come back to reality.

The shot callers are Bud Light need to all be fired.

Modello is a better beer. Bud Light has no taste; it's just blah. It's OK if you just want something cold and wet, but those who stopped drinking Bud Light aren't coming back. They've not only had their eyes open to the woke bullshit at A-B but they've also now tried and liked other beers.

https://dailycaller.com/2023/0...ney-cananbis-tilray/

The collapse has just ratcheted up.

Anheuser-Busch InBev (AB-InBev) will be selling eight craft beer brands to Tilray Brands, according to a Monday announcement from the anti-American beer giant. The move will cut AB-InBev’s craft beer portfolio significantly.

Tilray, a Canadian cannabis company, will be purchasing Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and Hiball Energy. The deal is expected to be finalized in Sept. 2023 for $85 million, according to a Tilray 8-K filing.

In addition to the beer brands, Anheuser-Busch will also be selling off the brands’ employees, breweries and associated brewpubs.

In other words, the disaster just got even more disastrous for Bud Light’s umbrella company.

cont...

I was in the grocery store on Sunday and thought I would cruse by the beer refrigerator. All of the Bud Light and regular Bud was on deep discount sale, yet none appeared to be missing. The Miller, Coors, and Modelo light was almost all gone.....at REGULAR price!!

Blue Point, Breckenridge, Redhook and Widmer were great breweries before AB bought them. Hope this new company can return their quality.

Redhook had a brewery in my town with a great restaurant/bar.

As of the week ending July 29, Bud Light sales dropped for the 17th straight week in a row, down 29% year-over-year following the company's company's decision to partner with transgender social media personality Dylan Mulvaney as a spokesperson.

Due to my generator issue I connected with a friend of mine who's a mechanic in Merrimack, NH. That's the same town that AB has a plant and one of 3 places in the USA where they stable the Clydesdale horses. Without giving away too much info he may or may not service the fleet of trucks that makes deliveries and he may or may not know a bunch of guys who work(ed) for AB. What he did say is that they're expecting additional layoffs of up to 50%, FIFTY PERCENT, of truck drivers because they aren't moving enough beer. AB can claim it's only "a couple hundred" but when factoring in all the jobs lost from bottle manufacturers, distributors, drivers, etc. it's a hell of a lot more. Fuck AB and FUCK their C SUITE. They should all be terminated without a parachute.

"Just sell beer"

quote:

....The Journal went on to note that "Molson Coors also said it is planning an additional $100 million of marketing spending in the second half of the year to keep that sales momentum. ‘Our job is to maintain those gains that we’ve got,’ Hattersley said."

It was probably 15 years ago when I toured one of these huge breweries, it happened to be Miller in Milwaukee. I recall our tour guide saying the cost to make a can of beer was 14.5 cents. The difference in retail price between Miller brands such as High Life, Miller Lite, etc. and Milwaukee's Best was not the product rather the promotional budget the branded Miller products incurred. Seems crazy they feel the need to spend that much on advertising a product everyone already is familiar with but they know what works.

Fearing a repeat of Bud Light, U.K. government tells business leaders to stay away from politics and ‘woke’ culture wars

https://finance.yahoo.com/news...ght-u-150243309.html

Well I guess Heinerscheid got what she wanted. Bud light is no longer fratty.