Surely, they could save as much money by shitcanning the C-suite. And they're the ones who caused this mess, not the rank and file.

quote:

Originally posted by Rick Lee:
Surely, they could save as much money by shitcanning the C-suite. And they're the ones who caused this mess, not the rank and file.

This is how bud light redeems themselves. They apologize and fire EVERY SINGLE big wig chucklehead who was in any way related to this cluster. They of course wont do this so they will continue to see their brand implode like that submarine.

More on the A-B layoffs...

Anheuser-Busch to lay off hundreds of employees after Bud Light and Dylan Mulvaney disaster

• Anheuser-Busch announced the decision to lay off about two percent of its US workforce in a statement released by CEO Brendan Whitworth on Wednesday
  
• The workforce makes up about 19,000 employees, according to its website, meaning around 380 workers will be impacted
  
• 'These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone,' Whitworth said

By Noa Halff For Dailymail.Com
Published: 02:43 EDT, 27 July 2023 | Updated: 09:08 EDT, 27 July 2023

Anheuser-Busch is set to lay off hundreds of employees in the wake of the brand's disastrous Dylan Mulvaney partnership that saw Bud Light - once America's favorite brew - lose its title as top-selling beer to Modelo.

The company announced its decision to lay off about 2 percent of its US workforce in a statement released by Anheuser-Busch CEO Brendan Whitworth Wednesday.

There are around 19,000 people employed by the company in the US, meaning approximately 380 staff are set to lose their jobs.

'Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,' Whitworth said.

'While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,' he added.

'These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone.'

Workers who are laid off will receive severance pay, paid out of their unused vacation time, receive six months of continued company-paid health insurance benefits and help finding a new job, according to an email sent to employees Wednesday.

The restructuring 'will simplify and reduce layers within its organization,' a spokesperson said.

But, the layoffs will NOT affect frontline workers, such as 'brewery and warehouse staff, drivers, and field sales reps among others.'

The move comes in the wake of the controversial partnership by brewer Anheuser-Busch in April with transgender influencer Dylan Mulvaney.

Since then, Anheuser-Busch has tanked more than $27 billion in market value and two of its top executives took a 'leave of absence.'

Earlier this month, Bud Light was kicked off the top 10 beers in the US after the Dylan Mulvaney marketing disaster.

The brand currently remains the number one beer brand by volume, but lands in second place by dollar sales, with Constellation Brands’ Modelo taking the top spot.

A YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten.

While the proportion of Americans who 'liked' Bud Light hadn't changed, the popularity of other rival beers surged, pushing it into 15th place!

For its survey, YouGov polled a nationally representative sample of 1,468 Americans during the second quarter of 2023, which runs from April to the end of June.

They found that Guinness, Corona and Heineken were the three most liked beers of 2023, with approval from 58 percent, 53 percent and 51 percent of Americans, respectively.

In the second quarter of 2022, 42 percent of Americans 'liked' Bud Light, according to YouGov, putting it on a par with Corona Extra, Dos Equis and Coors Light.

The Bud Light figure remained the same during the second quarter of 2023, but as other beers saw their approval rise, its relative approval fell into a tie with Pabst Blue Ribbon, Miller Genuine Draft and Miller Light.

Mulvaney had shared images of herself himself with a personalized can celebrating one year since she transitioned as well as posed with cans of the beer in a bathtub.

The brand where accused of meddling in one of the most hot-button culture war issues there is.

The partnership upset conservative drinkers who were quick to boycott the brand but also enraged liberals who said the company failed to respond in solidarity with Mulvaney.

Mulvaney only recently broke her his silence on the fiasco and excoriated the troubled brand for not standing by her.

Sales of the beer have continued to decline as the company continued to alienate an increasingly large portion of the market.

This drop in sales coincides with an increase in Modelo sales, indicating that America's appetite for beer remains strong, but its preferences are shifting.

Modelo Especial's distribution is controlled by Bud Light parent Anheuser-Busch, but its US operations are owned by Constellation Brands, which reported an 11 percent increase in sales for the second quarter of this year.

In mid-June, Modelo became the best-selling beer in the US, a position previously held by Bud Light for more than two decades!

https://www.dailymail.co.uk/ne...ing-beer-Modelo.html

Emphasis and accuracy added...

They have gotten every single decision around this so wrong, then doubled down on it, I'm starting to think it was intentional. I don't know why they'd want to kill off their brand in such a way, but you couldn't do this much damage by accident.

quote:

More on the A-B layoffs...

On a personal note...
My daughter was NOT affected by the A-B layoffs.
She's a mechanical engineer working in the Cap-X department managing projects at different breweries.
However, she is planning on leaving voluntarily and going back into oil and gas and (unfortunately for me) will be leaving St. Louis.

quote:

Originally posted by stickman428:
It truly sucks that American workers are losing their jobs because of that smug idiotic moron and her quest to acquire new customers with absolutely zero regard or appreciation for their current customers.

It’s a shame the consequences of her colossal mistake have to be suffered by those who didn’t do anything wrong.

Yes it is, the time it took to fire the gal and her boss, on leave with pay, and now the CEO if following through on his threat that line workers would lose their jobs.

Who the hell is giving this man advice like this, fire workers to see if people will come back? Ludicrous, if I was an AB employee at that level I'd be over at the Miller distributors warehouse applying for a job, same for a driver who knows all the bar owners, restaurants, 7/11's.

^^^Uhhh, the layoffs will NOT affect frontline workers, such as 'brewery and warehouse staff, drivers, and field sales reps among others.'

Remember the good ole days, when companies only wanted to sell products and make money?

My sincere hope from all this is that the Belgians sell off AB and the Busch family buys it back at a discount.
I miss the old AB that had the patriotic cans supporting then gulf war time USA.

quote:

Originally posted by HK Ag:
My sincere hope from all this is that the Belgians sell off AB and the Busch family buys it back at a discount.

The Busch family has a lot of money... but NOT that much money.
BUT I DO wish it would become a US company again. Sadly, the days of international companies and globalism are not good for any of us non-elites.

It looks like Bud Light's trouble may be the "forever" kind of trouble.

Retailers already planning to reallocate Bud Light's shelf space, rival drink executive says

The Wall Street Journal reported Thursday that "Bud Light sales might never fully regain the ground they have lost to competitors" as stores clear their shelves to make room for other brands.

Bud Light sparked a firestorm of controversy in April after it collaborated with transgender influencer Dylan Mulvaney. Since then the beer has suffered a nearly 30% loss in sales compared to the year before. On Thursday, Anheuser-Busch InBev also announced that it would be laying off hundreds of workers.

The Wall Street Journal noted that as Bud Light sales continue "cratering," the "biggest beneficiary of Bud Light’s woes" is rival company Molson Coors Beverage.

"There are reasons to believe that Bud Light sales might be permanently impaired. Molson Coors Chief Executive Gavin Hattersley said on a conference call with analysts that retailers are already reallocating space to other brands during shelf resets that take place in the spring, with more resets to come in the fall," The Journal reported. "In bars and other on-premise channels, the company gained more than 12,000 tap handles in the quarter, he added."

The Journal went on to note that "Molson Coors also said it is planning an additional $100 million of marketing spending in the second half of the year to keep that sales momentum. ‘Our job is to maintain those gains that we’ve got,’ Hattersley said."

Washington Post journalist Megan McArdle responded to The Journal’s report, "I remain shocked by the durability of the effects of the conservative boycott on Bud Light. WSJ reports that retailers are now reallocating shelf space to other brands, which will help lock in the decline."

Conservative commentator Ben Shapiro replied, "Mediocre product+worst marketing move against its own consumer base in history+easily available alternatives = brand death."

An anonymous beer distributor told the New York Post on Monday about how Bud Light as a brand may never fully recover from its controversy, partially because of the nature of the beer market itself.

"Consumers have made a choice," the executive told The Post. "They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back."

The executive also observed that customers have had sufficient time to switch to alternative brands like Coors Light and Miller Lite that "are a very similar product" leaving much of the competition to "whoever is best at marketing."

"There are so many different options for coming-of-age drinkers today," the executive said.

I hope this sends a clear message to other corporations in America.

quote:

Originally posted by wcb6092:
I hope this sends a clear message to other corporations in America.

The message sent was clear. The message received is in question. This marketing debacle is the worst I've ever seen and I was alive and well when Coke rolled out new coke. That was fanfare followed by dead silence. The public was so not amused that a short time later they rolled out "coke classic" which satisfied many but is not the same as old coke. The Bud light blow out is far worse than New Coke.

You can bet there are a few of these taped on the "Wall of Fames" at sales departments of AB's rival companies like Molson Coors.

Goofy bitch. She thinks she's been mistreated but the truth is that A-B should have shit-canned her ass and announced it publicly, but all I hear in that respect is "Oh, no, the company can't do that! They would be leaving themselves wide open for a massive lawsuit!"

Lawsuit?? They should be suing her. Missy fucked up her employer flatter than hammered shit.

Instead, she's now (apparently) on perpetual "leave of absence." I guess this is a Purgatory-like limbo. How's she going to get another job? "Don't you still work for Bud Light? You didn't quit, they didn't fire you or lay you off. What's the deal?" So damn silly

Driving back from Hamilton Georgia yesterday I saw a huge Bud Light billboard just outside of Atlanta that was completely in Spanish.

These stupid fux think Modello is beating them in sales because they are not speaking enough Spanish need to put down the meth bongs and come back to reality.

The shot callers are Bud Light need to all be fired.

I wonder when they will stop digging?

At some point one of them is going to say

“Ok lads I believe we have hit rock bottom so maybe we should stop digging. Now did any of you bring a ladder?”

quote:

These stupid fux think Modello is beating them in sales because they are not speaking enough Spanish need to put down the meth bongs and come back to reality.

The shot callers are Bud Light need to all be fired.

Modello is a better beer. Bud Light has no taste; it's just blah. It's OK if you just want something cold and wet, but those who stopped drinking Bud Light aren't coming back. They've not only had their eyes open to the woke bullshit at A-B but they've also now tried and liked other beers.

https://dailycaller.com/2023/0...ney-cananbis-tilray/

The collapse has just ratcheted up.

Anheuser-Busch InBev (AB-InBev) will be selling eight craft beer brands to Tilray Brands, according to a Monday announcement from the anti-American beer giant. The move will cut AB-InBev’s craft beer portfolio significantly.

Tilray, a Canadian cannabis company, will be purchasing Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and Hiball Energy. The deal is expected to be finalized in Sept. 2023 for $85 million, according to a Tilray 8-K filing.

In addition to the beer brands, Anheuser-Busch will also be selling off the brands’ employees, breweries and associated brewpubs.

In other words, the disaster just got even more disastrous for Bud Light’s umbrella company.

cont...

I was in the grocery store on Sunday and thought I would cruse by the beer refrigerator. All of the Bud Light and regular Bud was on deep discount sale, yet none appeared to be missing. The Miller, Coors, and Modelo light was almost all gone.....at REGULAR price!!

Blue Point, Breckenridge, Redhook and Widmer were great breweries before AB bought them. Hope this new company can return their quality.