quote:

I hope this sends a very loud and clear message to business that WOKE is not a good idea, and to the general populace that no, we don't have to tolerate this political garbage being forced on us by companies.

This needs to be the ultimate result, the end of the TransMarketing Experiment era of ESG. Companies need to feel the financial pain of such ludicrous decisions.

The next step is the elimination of ESG rules and demands from the Buydem Admin and their influence on Wall Street financiers, market makers, ala BlackRock, this is how they push ESG and why we see these crazy company ads and programs. It's not just lunatic woke executive, but a massive push down from top financial institutions.

You want your stock to remain stable, you don't want us shorting it, you need a higher ESG score to borrow that billion dollars for a new plant, or millions to meet this months payroll. However, lose 21% of your product sales, well that changes things.

Indiana pushed through an Anti ESG investing bill, we need more states to do this, the only way to change it is through financial pressure.

Link

corporate America is 'all in' on woke, I don't expect any change in that.

^^ Corporate America still has to react to profit. Why do you think the Wokists that be tried to rope in all of corporate America in the first place? They haven't cut off access to non-Woke buisnesses, so adopting a blanket Negative Nancy position makes no sense.

Cue the (next batch of) activist stockholders!

Born With It? Dylan Mulvaney Partners With Maybelline, Prompting Calls For New Boycott

https://www.zerohedge.com/poli...ng-calls-new-boycott



More at link

I am uncertain of how I might boycott Maybelline.

quote:

Originally posted by Il Cattivo:
^^ Corporate America still has to react to profit. Why do you think the Wokists that be tried to rope in all of corporate America in the first place? They haven't cut off access to non-Woke buisnesses, so adopting a blanket Negative Nancy position makes no sense.

Cue the (next batch of) activist stockholders!

Therein lies the problem. Regardless of political statements and idealism, a company still has to make money. Companies that don't make money fail, get bought, file bankruptcy, or close the doors forever. None of this provides jobs or contributes to the economy.

No company can remain WOKE if they are losing money because of it. Just like no company can continue on a strategy if it is not profitable.

quote:

Originally posted by Rightwire:

quote:

Originally posted by Il Cattivo:
^^ Corporate America still has to react to profit. Why do you think the Wokists that be tried to rope in all of corporate America in the first place? They haven't cut off access to non-Woke buisnesses, so adopting a blanket Negative Nancy position makes no sense.

Cue the (next batch of) activist stockholders!

Therein lies the problem. Regardless of political statements and idealism, a company still has to make money. Companies that don't make money fail, get bought, file bankruptcy, or close the doors forever. None of this provides jobs or contributes to the economy.

No company can remain WOKE if they are losing money because of it. Just like no company can continue on a strategy if it is not profitable.

You must have forgotten "too big to fail"?

I didn't get this at first, but I think it's damn funny.

Bud Light sales decline is ‘staggering’ according to beer industry research firms

AB-InBev, the corporate parent of Bud Light, is silent on the subject, but according to outside industry researchers, Bud Light’s sales collapse is “staggering” in the wake of protest over its engagement of Dylan Mulvaney as an “internet influencer.” Lisa Fickenscher writes in the New York Post:

Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm.

The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.

That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.

The story confusingly fails to explain if the drops are cumulative. In other words, is the volume decline of 21% for the week of April 15 a further decline from 11% decline the week before? Data reported later in the piece shows an even more brutal decline, suggesting the damage is cumulative:

Bud Light’s volume declined by 34.7% at bars, restaurants and other venues between April 2 and April 15, according to BeerBoard. Bud Light dropped to the No. 4 draft beer from No. 3 during the second week of the controversy, switching places with Coors Light, Brewbound reported on Monday.

Bud Light had long been the number one beer brand in the USA prior to the Mulvaney massacre. Very, very few instances (other than product poisoning incidents) see a market-leading brand lose over a third of its sales volume and go from first to fourth place in market share.

Almost as telling is the success that pre-Mulvaney Bd Light was enjoying:

During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all light beers at bars and other venues, up 15%, according to Brewbound, a trade publication which cited data from BeerBoard. But after the Mulvaney campaign launched, demand for Bud Light trailed other light beers by 6% at bars and restaurants.

The dimensions of this disaster are still emerging. I’d love to be a fly on the wall at a meeting that reportedly is being held today:

Anheuser-Busch distributors are meeting with the company in Washington, DC, on Tuesday.

Distributors are the ones whose personnel make deliveries to taverns and retailers, and I suspect they are bringing stories to the attention of AB-InBev that are, shall we say, colorful. They may well make the point that other brands, in particular the flagship original Budweiser (‘the king of beers”), are suffering by association.

I am pretty sure that many distributors are calling for the company to be more emphatic in apologizing and repudiating its past actions embracing Mulvaney. But is the company willing to incur the wrath of the vicious trans movement?

The story has more chapters yet to be written. This is the most impactful reaction to the sudden rise of trans activism yet seen.

https://www.americanthinker.co..._research_firms.html

We can only hope that other companies take notice to this implosion before they let their marketing departments do something similar.

quote:

I am pretty sure that many distributors are calling for the company to be more emphatic in apologizing and repudiating its past actions embracing Mulvaney. But is the company willing to incur the wrath of the vicious trans movement?

The story has more chapters yet to be written. This is the most impactful reaction to the sudden rise of trans activism yet seen.

https://www.americanthinker.co..._research_firms.html

They will have to tread carefully, since they went full TG Woke, and, insulted the core buying group, their apology will need more than a simple "we messed up" and we're sorry campaign.

This is going to take some serious brain power and late night meetings to come up with a plan.

IF AB marketing returns to it's days of glory and find a way to apologize using a creative and funny advertising plan, then maybe they can get some market back. Done well they may be able to turn piss beer in to real beer....

Can't they just deduct the losses from the lady's salary...? LOL

Just got back from the local grocery, on a beer run. They had plenty of Bud products on hand. May have marked down the price, wasn't sure. It doesn't matter though, bought a 12 pack of Pabst.

quote:

Originally posted by rat2306:
...bought a 12 pack of Pabst.

Lord Almighty.

For me, the most shocking fact to come out of this incident is this...

quote:

Originally posted by chellim1:

<Big snip>

Bud Light had long been the number one beer brand in the USA prior to the Mulvaney massacre.

<Another big snip>

How is this piss water the most popular beer in the country? Americans can't have much taste if this is true. Maybe Inbev and the trannie did America a favor and woke them up to the reeeeaaaallly bad beer they've been drinking.

quote:

Originally posted by BBMW:
For me, the most shocking fact to come out of this incident is this...

quote:

Originally posted by chellim1:

<Big snip>

Bud Light had long been the number one beer brand in the USA prior to the Mulvaney massacre.

<Another big snip>

How is this piss water the most popular beer in the country? Americans can't have much taste if this is true. Maybe Inbev and the trannie did America a favor and woke them up to the reeeeaaaallly bad beer they've been drinking.

I'm not a beer drinker, but just maybe the ones who buy and drink (drank) Bud Light actually like it? People's tastes vary a lot. You probably prefer beers of the European variety--maybe American drinkers have a different opinion?

flashguy

quote:

How is this piss water the most popular beer in the country?

August A. Busch III used to say "We are a marketing company that makes beer."



They used to know how to do marketing and sell it.

quote:

Originally posted by Patriot:
We can only hope that other companies take notice to this implosion before they let their marketing departments do something similar.

Well stupid Maybelline didn't get the word. They just enlisted this POS fake woman, whose presence has all but torpedoed A-B, joining Nike and other woke dummer esel firms.

Frankly, the Maybelline endorsement, and even Nike slapping sports bras on this milksop poser, is ten times more offensive than the silly beer ad. Imagine some company like Barbasol running an ad targeting men with some woman seriously pretending to be man shaving her "beard." It's insulting. "Maybe she's born with it." Fucking kidding me?

I hope there is a boycott, but only the women can lead this one.

quote:

Originally posted by bald1:

quote:

Originally posted by Patriot:
We can only hope that other companies take notice to this implosion before they let their marketing departments do something similar.

Well stupid Maybelline didn't get the word. They just enlisted this POS fake woman, whose presence has all but torpedoed A-B, joining Nike and other woke dummer esel firms.

What next? A Tampax endorsement? Chuckle chuckle snort snort.