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| wishing we were congress |
WSJ https://www.wsj.com/articles/a...hresults_pos1&page=1 Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender Influencer Ms. Heinerscheid and her boss Daniel Blake , who oversees marketing for Anheuser-Busch’s mainstream brands, took leaves of absence, the company said on Sunday. “Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman said in an email. “Daniel has also decided to take a leave of absence.” The decision to take a leave wasn’t voluntary, according to people familiar with the matter. Anheuser-Busch said that it will also adjust some of its marketing department functions to ensure senior staff are fully connected to decisions about brand activities. | |||
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| Peace through superior firepower  |
Oh, but wait- there must be some kind of mistake. What's-her-name "decided" to go on leave, according to AB just a couple of days ago, and AB found out about it only after the fact: "We understand that she has decided to take a leave of absence." What a remarkable coincidence that her boss also "decided" to go on leave at the very same time.  See, they are clueless as to how obvious are their lies and bullshit and how this kind of clumsy stuff confirms that they cannot be trusted to ever speak the plain truth. | |||
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Wait, what? |
Intelligent people know what “damage control” looks like; Anheuser-Busch is clearly trying to staunch the hemorrhaging with the announcement that the exec responsible (like she would ever do what she did without Corporate’s blessing) is voluntarily going on a leave of absence. Oddly, she has been replaced with Budweiser global marketing vice president Todd Allen. Not fired, but “replaced”. If she had come up with this all on her own, and corporate was not supportive, she’d have been FIRED. People that don’t worship at the twisted gender-bender alter are not fooled, and the number of mentally ill that accept the story as well as the tranny freak are nowhere near enough to cause a rebound in sales. A-B is too woke to admit they made a mistake for fear of coming under fire from the freak show minority supported by the leftist media. The rational thing to do would be to cut ties with the “moron exec acting on her own” but they can’t… quite simply because she didn’t actually do what they claim she did. This had the top brass blessing, and firing her would no doubt result in her tell all story. They are hoping that if they wait long enough, short term American memory will fade the way it did with the NFL and the “hands up-don’t shoot” lie. I suspect this will end with Heinerscheid‘s quiet disappearance with a golden parachute and A-B stating simply that she is no longer employed and no other information as to the particulars. I hope the brand never recovers. “Remember to get vaccinated or a vaccinated person might get sick from a virus they got vaccinated against because you’re not vaccinated.” - author unknown | |||
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Tinker Sailor Soldier Pie |
Yeah, no shit. ~Alan Acta Non Verba NRA Life Member (Patron) God, Family, Guns, Country Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan | |||
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Get Off My Lawn |
 "I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965 | |||
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| Member |
It's a big fucking act. The camp, the sassy attitude, the exaggerated gesturing, the overly affected speech, these are people with attention/self-estem problems that go well beyond who they want to have sex with. Even the gay friends I've known, cringe at the over-the-top, prancing and preening they see amongst other gays, preferring not to be around them as it reflects back on them. It's not a mystery why butch lesbians and super-flamboyant gay men do not get along, both sides over-do it and hate the other for it. Then as Dave Chappelle points out in one of his act, there's the T's. The worse, are the hetero's, who think they are 'defending' 'marginalized communities' and by getting involved 'leaning in', they've taken up sides not knowing all the dynamics, while pissing-off everyone. | |||
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| Member |
Second Bud Light marketing exec placed on leave after Dylan Mulvaney backlash More heads are rolling, as they should be. | |||
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| Member |
Didn't read....six posts up | |||
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| Member |
These mentally ill executives think the free market is the same as social media. Social media loves trannys and pedophiles, so the free market does too! Let's tailor our ads to the will of the people! They fail to realize that social media is manipulated to push the narrative of the owners. Bud light found out that the free market and I would argue society as well, are not as social media would have you believe. Mistake or ignorance on their part? Maybe. The death sentence for anbev is for doubling down, taking no corrective action, and making weak apologies. May God have mercy on your soul. Beagle lives matter. ______ (\ / @\_____ / ( ) /O / ( )______/ ///_____/ | |||
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| Gracie Allen is my personal savior! |
"But, but...social media lends itself so neatly to algorithms!" Uh-huh. So did Hillary Clinton's presidential campaign. | |||
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| Member |
Oh they know how social works and the level of manipulation is involved, they're not dumb. Their failure is continually underestimating the reaction and blow-back, from both consumers and internally. I'd have loved to be been a fly on teh wall when the sales and marketing sat down to go over this, not to mention the conference calls distributors were having with A-B. Marketing, branding and PR people live in a perpetual bubble, always looking for the next big thing or, trend to latch onto, its upon the C-suites and, the board of directors to set the guardrails and reign-in any harebrained ideas. | |||
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To all of you who are serving or have served our country, Thank You |
"If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck." | |||
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| Peace through superior firepower |
Bud Light Sales Down, Competitor Sales Up I think I may go buy a six pack of Yuengling just because. Hell, I might even drink some of it. | |||
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| wishing we were congress |
https://townhall.com/tipsheet/...les-plummet-n2622375 Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15. | |||
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| Get Off My Lawn |
^^^^^^^^^^^^^ That is significant collateral damage to their brand. I also heard Coors Light and Miller Lite has picked up a lot of new customers.
I would argue that they, along with many other companies and individuals, are stupid when it comes to social media. Before social media, companies had PR people, spokesman, to handle public relations. Now, any idiot employee on Twitter can be an overnight "spokesman" and damage a business. Social media is just a tool, but these morons can't help but put their heads up their asses. "I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965 | |||
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| Member |
If you really want to see something stupid / asinine / crazy / exaggerated, etc., just google The Price is Right and Dylan M(whatever). He was on the Price is Right before he started "transitioning". It's off the charts ridiculous. But be warned - I can't put into words how bad it is. This idiot was an attention whore from the start. | |||
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Coin Sniper |
InBev/AB has a bigger problem than this protest. Lets face it, there are a LOT of people who are brand loyal. They stick to one brand because they always have, their family has, their friends have etc. Typically people will do this for no other good reason, even if there are better options. However, once a person like this is forced to change brands, if they suddenly realize that what they had wasn't great and what they have now is better, they will switch their brand loyalty. I prefer scotch and liquor over beer. However there was a time when I was big into beer, especially foreign and craft beers. I always felt Bud and Bud Lite were a half step above Natural Lite. I could never drink any Miller product as I always get a huge headache. If I HAD to drink a lite beer at an event as it is all they had, I'd drink anything but Natural or Bud Lite. If that's all they had I'd drink pop. In conclusion, InBev/Bud may find that even if they manage to pull this marketing ship off the iceberg, the ship my still sink. I hope this sends a very loud and clear message to business that WOKE is not a good idea, and to the general populace that no, we don't have to tolerate this political garbage being forced on us by companies. Pronoun: His Royal Highness and benevolent Majesty of all he surveys 343 - Never Forget Its better to be Pavlov's dog than Schrodinger's cat There are three types of mistakes; Those you learn from, those you suffer from, and those you don't survive. | |||
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Nullus Anxietas |
I doubt it will sink, but, I doubt Bud Lite will ever lose the "Tranny Fluid" label. "America is at that awkward stage. It's too late to work within the system,,,, but too early to shoot the bastards." -- Claire Wolfe "If we let things terrify us, life will not be worth living." -- Seneca the Younger, Roman Stoic philosopher | |||
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| would not care to elaborate  |
that's a start | |||
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| would not care to elaborate |
That's exactly what he is and the joke is on AB | |||
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