quote:

Originally posted by jhe888:
My guess is that Nike's sales and stock price will not be affected by this for more than a few days.

I just don't think many people care that much. There will be a lot of fury from a small minority, but not much actual impact. That small group that will care a lot are not big Nike customers.

You could be right. That's what the marketing geniuses are telling them, of course.

Nike's Colin Kaepernick campaign has more reward than risk

Despite all the noise, sports marketing experts that spoke to Yahoo Finance in the immediate wake of the campaign say that the reward for Nike far outweighs the risk. The general consensus, for now, is that Nike made a savvy splash right at the start of a new NFL season, and is going to reap massive attention—even if some of that attention is negative.
Colin Kaepernick attends the 2017 ACLU SoCal’s Bill of Rights Dinner in Beverly Hills, Calif., on Dec. 3, 2017. (Richard Shotwell/Invision/AP)

“Will there be people who stop buying Nike because of this? Yes,” says Brian Cristiano, CEO of ad agency Bold Worldwide. “But there will also be others who use this as an excuse to buy another jersey or pair of sneakers. Regardless of how loud the keyboard warriors and voices opposed to Kaepernick get, Nike will remain standing at the end of it all. And as they say, no press is bad press.”

Bob Dorfman, a sports marketing expert with Baker Street Advertising, echoes a similar tone. “Yes, it will alienate consumers—just look at the Twitter reaction already,” he says. “But the attention it will gain, the publicity, the media discourse, the incredible reaction will far outweigh any loss of business that might result. For every swoosh that’s lost, one or more will be gained.”

https://finance.yahoo.com/news...-risk-131301863.html

Of course, the Dicks at Dicks thought so too.

I'm no longer in their target market, probably haven't been since high school, maybe college.

But I do know that an awful lot of people are not pleased with what's going on with the NFL and Colin Kaepernick started it....

quote:

But I do know that an awful lot of people are not pleased with what's going on with the NFL and Colin Kaepernick started it....

Yep and now Nike has tied themselves to the consequences. Whatever becomes of the kneelers movement and the popularity of the NFL, Nike is attached at the hip. If it all becomes a thug-fest and engulfed in the ghetto culture, Nike will wear that badge.

I understand Nike will hold its next sales convention at the Red Hen in Lexington.

o5

Meh they are getting the response they expected, bad press
is better than no press, and Nike is the talk of the day,
the stock will rebound.

I'm not a customer so I can't boycott them, and thats part of
the justification for the ad campaign, perhaps the demographics
of those that don't like Kapperdicky and the NFL are not typically Nike
customers...

quote:

Originally posted by orion5:
I understand Nike will hold its next sales convention at the Red Hen in Lexington.

o5

LOL

Just saw all this and threw my two year old nikes away. Kinda weird driving home without shoes.

Over the years, especially during military service, I interacted with people of all ages/ demographics/ethnicities. I feel the people are a lot more united and significantly more conservative and patriotic than the media and advertising moguls would have you believe.
While there may be some that the kap deal will encourage to buy Nike, the number that are going to take money elsewhere will be much larger.
It is also my perspective ( somewhat of a broad generalization but basically true) that hard working wage earning people regardless of race ( those who th the money to spend on extra product) tend to be more politically conservative as well.

Never have liked the fit of their shoes, and won’t be buying them for my kids either anymore. Great decision .......

Nike fell 3% at the stock marker today.

Not a very smart business move for Nike, I have a tendency to buy either New Balance and or Nike Air but it will be New Balances for now on.

I did that a long time ago.

quote:

Originally posted by armored:
Looks like Nike just made it to my NEVER BUY AGAIN list.
I will now have to find out what other company's they own so I do NOT buy there stuff too.

Another - FUCK Nike!!

Ya ever notice how Michael Jordan rarely if ever signals his political views?

from a Nike site, showing where Nike products are made

http://manufacturingmap.nikeinc.com/

Total workers 1,023,020
42 countries
542 factories

% of the total workers by country

40% Vietnam
18 Indonesia
15 China
3 India
3 Thailand
2 Cambodia
1 Pakistan
1 Mexico
1 Brazil
0.5 USA

only totals to 85%, didn't search every country

^^^^
Piggybacking a little on what sdy was posting about: Here is an article about Nike's Use of Child Slave Labor

I knew a person that grew up working in their sweatshops and stopped wearing their shit a long time ago. If only the virtue signalling Lib's were actually virtuous!

https://www.nytimes.com/2018/0...tCollection=Trending

Colin Kaepernick, 21 April 2018, Amsterdam:

“As police officers continue to terrorize black and brown communities, abusing their power, and then hiding behind their blue wall of silence, and laws that allow for them to kill us with virtual impunity, I have realized that our love, that sometimes manifests as black rage, is a beautiful form of defiance against a system that seeks to suppress our humanity. A system that wants us to hate ourselves.”

I would like to see Pat Tillman come back and beat him to within an inch of his life.

On one hand,

2017 NFL viewership was down 16% from 2014 and by more than 18% from the high-water mark of 2015.

Kapperdick started his antics in 2016.


On the other hand:

The big draw teams (The Cowboys, Packers, Giants, 49ers and the Redskins) didn't make the '17-18 postseason for the first time since 1964

Future Hall of Fame players were injured (e.g. Aaron Rodgers) and retired (e.g Peyton Manning)

Seems like a big gamble to ignore Kapperdick's unpopularity and impact on NFL ratings

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Ego is the anesthesia that deadens the pain of stupidity

DISCLAIMER: These are the author's own personal views and do not represent the views of the author's employer.