quote:

Believe in something. Even if it means sacrificing everything.

Fuck that, too. I can name a lot more people who actually sacrificed everything. A number of the Founding Fathers. Mahatma Gandhi. Martin Luther King. Over a million American soldiers (and those of other countries).

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Originally posted by Hound Dog:
Major companies make boner moves like this all the time.

Although a company may be large, it is a very small group of people who actually make most of the critical decisions.

Boner move but I don't own stock in Nike, don't buy or have ever worn any Nike products so I guess I really don't care.

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Originally posted by Arty:
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Gino Fisanotti, a Nike vice president of brand for North America, according to ESPN.

The branding and marketing execs at A LOT of companies think like this one. Besides the obsession with social media, impressions and unique hits, the big theme right now for corporations particularly CEO/Pres and marketing chairs is believing they can get people to emotionally connected to a brand because that brand identifies them for a particular set of values. Once people are hooked, they continue to purchase their product not because it works but, because it stands for what I believe in.

It's the corporate way of virtue signaling which many of these companies are scrambling to out-virtue each other with big endorsements and big campaigns that have nothing to do with the product or, service they provide. The biggest virtue signaling brand of all is Patagonia, look up any images of a conference or gathering of wealthy VC's hobnobbing with academics or, 'woke' politicians and chances are most of the men are wearing a Patagonia vest with their dress shirts. Patagonia's products are not known for performance, design or, technology, their known for their environmental activism, philanthropy and the photography of their catalogs which connects to the first two. Nike has had a number of Patagonia sr managers and execs cross-pollinating for the last 20-years, this is not a surprise.

The company I work for right now is eye-balls deep in this. There's social justice crap EVERYWHERE, job reviews are being framed around key-words like: values, integrity and purpose. Gender identity is a major part of the national add campaign. What that engineer at Google complained about in his letter, and then got fired for, is very much alive and well at many big, well known corporations, at some point, this stupidity will reach critical mass.

Phuck all cowards

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Originally posted by drew3630:
I can't say I'm surprised. Nike is headquartered in Portland, one of the most extreme leftist cities in the country. They elected the leftist mayor who ordered his police to stand down while protesters trashed the ICE building

The situation was much worse than what happened to a building. ICE workers were being threatened and assaulted, and the cops wouldn't respond.

This article only tells half the story. The situation was much worse.
https://www.wweek.com/news/cou...feds-calls-for-help/

Yes, home of NIKE.

Can we talk about NIKE and Child labor and Sweatshops? There is a lot of well documented information about NIKE out there.

Oh, they corrected these issues after public pressure.

In the same box as Dicks. Just Fuck Nike.

Ignoring the Nike situation for a second, Sharknado was a cheap, made for TV movie that was as HUGE success for Syfy. It was so successful they made three sequels.

Okay, back to Nike. This may very well turn out to be the fiasco we think it looks like. But I have to think they and/or they're ad agency has done the marketing homework on this, since the risks are so obvious.

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Originally posted by tatortodd:

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Originally posted by BBMW:
Nike wouldn't do something like this without knowing the repercussions. They know which demographic groups will like it, and which ones will hate it. They've decided that gaining traction with the demographics where this will play well (almost certainly younger) will make them much more money than the lose in sales from the demographics that are negative to it.

You forget that some moron came up with the idea fornthe movie Sharknado and then a larger group of morons (aka management committee) funded the movie. In other words, large corporations can and do step on their wangs.

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Originally posted by BBMW:
Okay, back to Nike. This may very well turn out to be the fiasco we think it looks like. But I have to think they and/or they're ad agency has done the marketing homework on this, since the risks are so obvious.

They don't need to do any homework, as long as their largest business partners are ok with it, they'll support them. Nike excels at marketing; if there's one thing American's are suckers for, it's marketing. Bombard enough yanks with ads, get all their endorsees and celebrities to tout the same line, and swag-out all the big social media personalities, and the low-IQ types will hand over their wallets. In other words, kids and the impressionable.

quote:

Originally posted by tatortodd:

quote:

Originally posted by BBMW:
Nike wouldn't do something like this without knowing the repercussions. They know which demographic groups will like it, and which ones will hate it. They've decided that gaining traction with the demographics where this will play well (almost certainly younger) will make them much more money than the lose in sales from the demographics that are negative to it.

You forget that some moron came up with the idea fornthe movie Sharknado and then a larger group of morons (aka management committee) funded the movie. In other words, large corporations can and do step on their wangs.

Whatever happened to New Coke? It tasted just like Pepsi.

Nike is another company I will refuse to deal with. I didn't watch an NFL game last year and will not this year either. If the NFL and the owners have no problem with their players showing no respect for our flag I have no respect for their products

Ask kaep about the small unfortuante child who sewed his jersey, shoes, shirt, shorts, or other apparel if he had the day off today?

He probably wouldn't have any idea....

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Originally posted by Paten:
Great ad campaign for New Balance.

I've been buying New Balance since about 1980

Crapperneck and Nike can both go scratch under, AFAIC.

quote:

Originally posted by BBMW:
Nike wouldn't do something like this without knowing the repercussions. They know which demographic groups will like it, and which ones will hate it. They've decided that gaining traction with the demographics where this will play well (almost certainly younger) will make them much more money than the lose in sales from the demographics that are negative to it.

Like the NFL, who have built up a brand for years.

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Originally posted by ChicagoSigMan:
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Yep. Exactly. The point of sales is to not alienate your market...

My wife is the assistant athletic director for her really large high school. She just told me theres no way she’s buying any clothing from Nike this year (unless she has no other choice) she buys for all team sports btw.

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Originally posted by Opus Dei:They're pandering. I guess I'll be that guy that says a lot of blacks covet Nike shoes, and go to lengths to get them.

They do rather seem to killify each other a lot to get them, I've noticed over the years.

I've already seen that photo on my Facebook feed.

Never was into Nike. Now never will be. New Balance and Merrel 'just do it' for me.

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Originally posted by RAMIUS:

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Originally posted by ChicagoSigMan:
share image

Yep. Exactly. The point of sales is to not alienate your market...

My wife is the assistant athletic director for her really large high school. She just told me theres no way she’s buying any clothing from Nike this year (unless she has no other choice) she buys for all team sports btw.

No other shoe fits as well AND holds up like Nike for me. It sucks but I’ll never buy their shit as long as they’re paying that turd.

This won't hurt Nike much, many who buy their stuff don't know or care about this.....many others support this POS.