quote:

Originally posted by selogic:
Well , I finally did what I should have done in the first place . I actually played the video in the original post and got the real story . Some of ya'll need to do the same . A lot of speculation and bad info here .

Scroll to Oddball's post page 2, that's where you'll find the woke shit.

Always good to actually read thread before posting. Especially if you're going to disparage others...

quote:

Originally posted by selogic:
Well , I finally did what I should have done in the first place . I actually played the video in the original post and got the real story . Some of ya'll need to do the same . A lot of speculation and bad info here .

I watched it earlier. Pure corporate consulting doublespeak. You can get any result you want by who you select to represent your customer based in focus groups. She asked a bunch of other urban liberal women what they wanted and they asked for the same shit they do everywhere else.

quote:

Originally posted by selogic:
I actually played the video in the original post and got the real story . Some of ya'll need to do the same .

I did. Several days ago.

So "the real story" from Cracker Barrel's Chief Marketing Officer. Got it.

Regardless of their corporate policies , The issue I'm addressing is the actual changes that will be seen in the restaurants themselves . That is what she spoke to in the video . We'll all have to wait to see how that turns out .

quote:

Originally posted by ElToro:
Robby Starbuck should go after them and promote their coporate politics.

Speak and you shall receive.

I just finished watching his video on this fucking Cracker shitshow. Wow, far worse than the Bud Light story, I had no idea after all of these years. And IMO, explains why food/service quality has been bad in recent years.

For those who are unfamiliar with Starbuck, he is the main man as far as investigating, exposing and putting a microscope on companies/corporations that secretly run their businesses with DEI at the forefront. And calling Cracker Barrel woke is an understatement. And if you're one of those who thinks it is all about a logo change and redecoration, it ain't.

I haven't been to a Cracker Barrel in at least 10 years.
I certainly won't be going there anytime soon.

quote:

Originally posted by selogic:
Regardless of their corporate policies , The issue I'm addressing is the actual changes that will be seen in the restaurants themselves . That is what she spoke to in the video . We'll all have to wait to see how that turns out .

It will look like Martha Stewart Wealthy New England White Leftist Woman NPR Faux Homey crap. It will not look "southern" or "country" in the real sense. That is because that is what the people in charge want, by the kind of customers they want. But none of them will actually GO to Cracker Barrel.

quote:

Originally posted by vthoky:

quote:

Originally posted by V-Tail:
One of the few places around here that serves Country Ham. Their bacon is very good, too.

Darn right, sir!

Just a sign change. And, I'll add their country ham is a toned down version. I'll eat it, but I get mine from Benton's Bacon in Madisonville,Tennessee.

Thanks, oddball, I had no grip on how comprehensive CB's DI program was ove rthe last decade.

Ya'll watch it, if you haven't yet:

https://www.youtube.com/watch?v=1VQ5SHRR5jU

Very good video, and apparently CB has been on a self-destruct course for at least 15 years.

I would venture to guess that the degradation of the quality of some of the food at CB can be attributed to them selecting suppliers and vendors based on their acquiescence / subservience to the DEI insanity.

The only way out of this mess for CB is to stop the logo rebrand, end their DEI nonsense, and get back to the brand people trust. It may be too late but the woke course they’ve chosen is certain death for the chain.

quote:

For those who are unfamiliar with Starbuck, he is the main man as far as investigating, exposing and putting a microscope on companies/corporations that secretly run their businesses with DEI at the forefront. And calling Cracker Barrel woke is an understatement.

Wow. I had no idea...
I haven't eaten at a Cracker Barrel in at least a decade, but I had no idea they had gone so woke.

The culture war is a real thing. Robby Starbuck is a warrior.

https://www.newsmax.com/newsfr...dkt_nbr=010502mqgj5h

Trump Blasts Cracker Barrel Logo: 'Admit a Mistake,' 'Go Back'

Urging Cracker Barrel to "admit a mistake" and "go back" to its original logo and traditional southern home-style branding, President Donald Trump said Tuesday that in every challenge lies a "great opportunity" to "make Cracker Barrel a winner again."

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate poll), and manage the company better than ever before," Trump wrote Tuesday on Truth Social. "They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major news conference today.

"Make Cracker Barrel a WINNER again."

The rebuke came as the 55-year-old chain conceded it "could've done a better job" explaining the new design, which removed the iconic image of "Uncle Herschel" leaning on a barrel. In a post titled "A Promise to Our Guests," Cracker Barrel said last week the reaction underscored how "deeply people care about Cracker Barrel" and pledged that Herschel would remain on menus, signage, and inside its stores.

Still, the rebrand has exacted a heavy toll on the company's balance sheet.

As of 11:20 a.m. ET Tuesday, Cracker Barrel's stock is trading around $56.83 — down nearly 22% from its July 23 high of $71.93. The slide reflects a sharp reversal in just over a month, erasing hundreds of millions in market value and underscoring the investor backlash to the company's rebranding effort.

The market cap has slid to roughly $1.22 billion, per recent figures, which represents a drop of approximately $280 million in market value, equating to a 19% decline in capitalization.

CEO Julie Felss Masino defended the rebranding as part of a $700 million modernization plan, telling The Wall Street Journal the company was "evolving while staying true to our roots."

But critics — including politicians, rival restaurants, and longtime patrons — said the redesign stripped the brand of its Americana heritage.

Donald Trump Jr. blasted the company on X, writing "WTF is wrong with @CrackerBarrel??!"
California Gov. Gavin Newsom's office mocked the change in a parody of the former president's style, calling the new design "cheap Velveeta 'cheese' from Walmart."
Steak 'n Shake piled on as well, accusing Cracker Barrel of "deleting the personality altogether."
At the local level, reactions have been mixed. Some longtime employees and customers dismissed the uproar, noting the chain's menus and atmosphere remain unchanged. Others said the new logo felt bland and unnecessary, a betrayal of the brand's roots in red-state America.

Marketing experts said Cracker Barrel's leadership faces a delicate balancing act.

"The traditions have broken for the traditionalists," Wharton professor David Reibstein told Agence France-Presse, pointing out the chain's core customers are conservative diners in areas Trump won overwhelmingly in 2024.

Rep. Byron Donalds, R-Fla., a former Cracker Barrel employee, said the logo had been "a fixture of American culture" and demanded the company reverse course.

"No one asked for this woke rebrand," he wrote. "It's time to Make Cracker Barrel Great Again."

For now, the company says it is "listening, testing, and learning." But with its stock battered and criticism mounting, Trump's call for a reset puts even more pressure on the chain to decide whether to double down — or roll back.

From FoxNews, so, it looks legitimate:

https://x.com/FoxNews/status/1960473949130703024



On FoxBusness as well:

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

Guess who's back. Back again. Herschel's back. Tell a friend.

Too bad they caught attention of people who highlighted their DEI/ERG/Sponsorships. That's probably going to hurt them more than the signage.

quote:

Originally posted by Vgex:
Guess who's back. Back again. Herschel's back. Tell a friend.

Well if you want Herschel, this is what I’ll give ya!