Very interesting article about Kyle's trial:

https://www.ammoland.com/2021/...and-defense-motions/

quote:

Originally posted by ersatzknarf:
Very interesting article about Kyle's trial:

https://www.ammoland.com/2021/...and-defense-motions/

ersatzknarf, that WAS very interesting to read, thanks for posting!

It gives me hope that Rittenhouse might get a fair shake at trial.

quote:

Originally quoted in the NY Times:
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

If you have been paying attention to the trial, this statement by these clowns really stands out. The case should have already been dismissed with prejudice, the prosecution has no case.

Have the BRCC clowns publicly repudiated these statements?

Who cares and would you actually expect them too?

Their business is like a prune in the August sun in Az. It is dead. And they did it to themselves. I won't listen or watch any these people have to say. Neither is any one else realistically.

quote:

Originally posted by old rugged cross:
It is dead.

Why do you say that? It doesn’t seem to be the case based on this article:

https://www.nasdaq.com/article...cal-blend-2021-11-05

I looked at some other articles and although I’m not really qualified to analyze everything some of them say, I didn’t find any that said the company was in the proverbial toilet.

quote:

Originally posted by BamaJeepster:

quote:

Originally quoted in the NY Times:
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

I've shown this quote to three people who were yuge fans of BRCC. All three have stopped buying their product.

I've never tried their coffee and never will.

quote:

I looked at some other articles and although I’m not really qualified to analyze everything some of them say, I didn’t find any that said the company was in the proverbial toilet.

$12.1 Million loss in 2021? According to the article?

quote:

Originally posted by old rugged cross:
$12.1 Million loss in 2021? According to the article?

Well, that’s the sort of thing I am unsure about: “Revenue of $230M and loss of $12.1M”—does that just mean they will make that much less in 2021 or that their operating expenses for the year will be $242.1M? Even if the latter, does something like that mean a company is dead? I was just somewhat surprised that none of the (admittedly few) articles I saw predicted their imminent demise.

It will be interesting to see how the company does in the future, but I believe that a small group like the membership of this forum may not represent how the public at large views what has us angered.

I am reminded of the reaction to the news that Benchmade was helping destroy guns seized by law enforcement. Not all of the company’s customers are gun owners, the majority of those who are gun owners will never even be aware of the practice, and many who are will simply say, “So what?” BRCC pushes their commitment to veterans, and that’s all most people who are aware of the company will ever focus on. Many members here don’t like the Wounded Warriors Project’s attitudes toward guns, but most people will never know what those attitudes are, or care if they do. We tend to forget that gun owners are hardly a monolithic political group—sadly.

When you're valued at $1.7 billion, and are expecting a further influx of $300 million in additional investments, a $12.1 million loss is a drop in the bucket.

Just because they had a net loss during a period doesn't mean their sales are suffering or they are "circling the drain". For example, companies commonly run temporary quarterly/annual losses during startup or expansion phases, as a result of expenditures related to expanding production/distribution and thereby increasing revenue in the long run.

As the adage goes, you have to spend money (short term investments in capacity/capability) to make money (long term increased revenue).

quote:

Originally posted by sigfreund:
I am reminded of the reaction to the news that Benchmade was helping destroy guns seized by law enforcement. Not all of the company’s customers are gun owners, the majority of those who are gun owners will never even be aware of the practice, and many who are will simply say, “So what?” BRCC pushes their commitment to veterans, and that’s all most people who are aware of the company will ever focus on. Many members here don’t like the Wounded Warriors Project’s attitudes toward guns, but most people will never know what those attitudes are, or care if they do. We tend to forget that gun owners are hardly a monolithic political group—sadly.

Keep in mind also that the 'customer' is not you, I and every other Joe citizen. The customer is WalMart, Target, Albertson's, Kroger, Scheels, Dick's/Public Lands, Bass Pro/Cabela's, Sportsman's Warehouse, REI, Academy, etc....

People wanting to air their complaints and make sure they stick, need to air them directly to these retailers as THEY are the ones directly buying from places like Benchmade, Black Rifle Coffee and Wounded Warrior. The purchasing power of these dealers is a whole lot more powerful than the brands themselves or, the individual purchase. They are not only purchasing a significantly larger quantity but, they're carrying their assortment, which means market-share percentage and branding influence. If you're not an active gun enthusiasts or, aware of veteran's issues, which is the VAST majority of the public, you're oblivious to what's going on with regards to these companies thus you're none the wiser.

Speaking of selling up and selling out:

This is a fun thread to read from beginning to end.

quote:

Originally posted by corsair:

quote:

Originally posted by sigfreund:
I am reminded of the reaction to the news that Benchmade was helping destroy guns seized by law enforcement. Not all of the company’s customers are gun owners, the majority of those who are gun owners will never even be aware of the practice, and many who are will simply say, “So what?” BRCC pushes their commitment to veterans, and that’s all most people who are aware of the company will ever focus on. Many members here don’t like the Wounded Warriors Project’s attitudes toward guns, but most people will never know what those attitudes are, or care if they do. We tend to forget that gun owners are hardly a monolithic political group—sadly.

Keep in mind also that the 'customer' is not you, I and every other Joe citizen. The customer is WalMart, Target, Albertson's, Kroger, Scheels, Dick's/Public Lands, Bass Pro/Cabela's, Sportsman's Warehouse, REI, Academy, etc....

People wanting to air their complaints and make sure they stick, need to air them directly to these retailers as THEY are the ones directly buying from places like Benchmade, Black Rifle Coffee and Wounded Warrior. The purchasing power of these dealers is a whole lot more powerful than the brands themselves or, the individual purchase. They are not only purchasing a significantly larger quantity but, they're carrying their assortment, which means market-share percentage and branding influence. If you're not an active gun enthusiasts or, aware of veteran's issues, which is the VAST majority of the public, you're oblivious to what's going on with regards to these companies thus you're none the wiser.

If the customer doesn't buy BRCC off the shelves of Walmart, Target, Kroger... Then BRCC still has a problem.

A while back, right when BRCC shot themselves in the foot, at one of my LGS's they still had a rack of their coffee, so I asked-
Yeah, the LGS was aware of BRCC's nonsense, they weren't moving any of BRCC's products, and BRCC wouldn't take back their product.

That company will continue to thrive, because some people apparently are still buying their products.
But that person ain't me.

Seems like the asshats had a breach in their server...

Black Rifle Coffee is a company founded and led by veterans, with a mission of serving premium coffee to those who love America, so that we can give back to and support our vets and their families. Since our founding in 2014, we’ve built a large community of people who, like you, support this mission. Unfortunately, there are those out there who don’t. We have learned that an individual is claiming to have exploited a vulnerability to gain access to the ecommerce platform used by Black Rifle Coffee. As soon as we learned of this issue, we immediately launched an investigation and moved swiftly to notify law enforcement. We also immediately implemented new security measures to further protect the platform.

There is no indication that any of our customers’ passwords or payment information was compromised. We will continue investigating and will provide an update if that changes. Sadly, un-American attacks like these are common, and we stand ready to support law enforcement’s continued efforts against cyber criminals. Please know that we care deeply about your privacy, and that we prioritize the safety, security, and privacy of your shopping experience. We will not be deterred in our mission to serve our fellow military service members, veterans, and patriots. We appreciate your support, and we wish you a fantastic Thanksgiving week.

Black Rifle Coffee Company

As part of a Christmas "bonus" at the company I work for employees get additional discounts on certain items. One of those is 50% off BRCC. I'm still giving it a pass.

They just opened one of these BRCC stores here in Temple…I was explaining to Mrs. Mike why she should avoid it.

I'm a few pages late but I didn't see any love for Puerto Rican coffee. It's some of the smoothest, flavorful coffee I've had and it's ~$4/lb. I'm back in New England for Thanksgiving and every store I've been to doesn't carry any (I brought back eight 1 lb bags with me as gifts and they were gone FAST).


So far I've been getting text messages from friends raving about how good the coffee is and where they can get more.


Hell, if I get bored enough maybe I'll make some coffee connections down in PR and start a REAL 2A conservative coffee brand. The coffee is better than anything I ever drank on the east coast. I did have Kona/Maui coffee when I was in Hawaii but at 10x the cost it's marginally better in my honest estimation.

How about an early prediction on the future of BRCC. Hafer and crew have been on a mission to create an image for BRCC as a veteran owned, gun loving group of normal American patriots. Personally, I think it's nothing but an allusion to promote the company. At some point real soon, these characters will sell BRCC for a whole bunch of money to people who don't give a damn about veterans, or guns, or even this country. People who just care about bottom line profits. At that point the real Evan Hafer will become well known to all of us, as we watch him drive his Escalade to the bank, and then onto his 10k square foot home in the hills, all the while giving all of us the middle finger salute. BRCC is just a façade.

Totally agree

Was staying at the Caribe Hilton in San Juan back in 2016 for about a week and the coffee was amazing...

quote:

Originally posted by Hildur:
I'm a few pages late but I didn't see any love for Puerto Rican coffee. It's some of the smoothest, flavorful coffee I've had and it's ~$4/lb. I'm back in New England for Thanksgiving and every store I've been to doesn't carry any (I brought back eight 1 lb bags with me as gifts and they were gone FAST).


So far I've been getting text messages from friends raving about how good the coffee is and where they can get more.


Hell, if I get bored enough maybe I'll make some coffee connections down in PR and start a REAL 2A conservative coffee brand. The coffee is better than anything I ever drank on the east coast. I did have Kona/Maui coffee when I was in Hawaii but at 10x the cost it's marginally better in my honest estimation.

quote:

Originally posted by bigdeal:
How about an early prediction on the future of BRCC. Hafer and crew have been on a mission to create an image for BRCC as a veteran owned, gun loving group of normal American patriots. Personally, I think it's nothing but an allusion to promote the company. At some point real soon, these characters will sell BRCC for a whole bunch of money to people who don't give a damn about veterans, or guns, or even this country. People who just care about bottom line profits. At that point the real Evan Hafer will become well known to all of us, as we watch him drive his Escalade to the bank, and then onto his 10k square foot home in the hills, all the while giving all of us the middle finger salute. BRCC is just a façade.

Agreed.

The company and/or it's top people have already backed candidates which don't support 2A, etc. That is well documented.