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Excitable Boy
Picture of Dan the man
posted
My other thread asking about new car down payments has produced much good advice that I have taken to heart. Now I am focusing on price negotiation. I have no insider knowledge of the actual invoice price a dealer may pay but have always noted that from the folks who have reported getting a good deal it usually works out roughly somewhere in the 6% to 12% range off MSRP.

Allowing for the fact some folks "exaggerate" about the deals they get to make themselves feel better, I've always expected 10% off would be a good realistic goal.

I'm sure there is no one perfect answer and it will vary based on model demand/popularity.

The dealer has just quoted me a "best" price that is about 5.11% under MSRP on a new Mazda CX-5 Signature. I'm preparing a counter offer and will probably pass if I can't get it around 10% off. I've only ever bought one new vehicle (for myself) before which is my 14 year old Jeep. The sticker on this one is about twice what the Jeep was.

Am I being reasonable, realistic in my expectation here?



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
Ammoholic
Picture of Skins2881
posted Hide Post
Shop www.CarGurus.com find lowest price you can find online listed and offer $2k off (or more depending on value) that's a good starting point.

My car I just got was at $34,500 after tax, tags, title, fees etc. Car list price $41k. Price before taxes/fees was ~31-32k

Percentage off is not the right way to look at it. You need recent sales prices of exact model. The cars I was looking at ranged from $10k off MSRP to a premium above MSRP. It will vary by model demand.



Jesse

Sic Semper Tyrannis
 
Posts: 21247 | Location: Loudoun County, Virginia | Registered: December 27, 2014Reply With QuoteReport This Post
Crusty old
curmudgeon
Picture of Jimbo54
posted Hide Post
If the car is a 2019 and in their inventory then 10% off MSRP is more than reasonable. Do yourself a favor and get quotes from other dealers within driving distance and have them email the quotes to you. Keep in mind that the 2020 models will be showing up in the showrooms soon.

Jim


________________________

"If you can't be a good example, then you'll have to be a horrible warning" -Catherine Aird
 
Posts: 9791 | Location: The right side of Washington State | Registered: September 14, 2008Reply With QuoteReport This Post
Member
Picture of mcrimm
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I believe different manufacturers have different margins. I see Dodge and GM offer insane discounts on some of their stuff while others don't lead with price. I just bought a Honda Passport at about a 10% discount, coming in at $400 over invoice (not dealer cost).

Have you considered using Costco's buying service. While I have never used them, I hear really good things about it. Also head over to https://www.mazdaforum.com/forum/mazda-cx-5-54/ and look for what others have paid for their cars.

The CX-5 was on our short list before we settled on the Honda. We bought the Honda for the size and features but sold a Mazda 3 for the down payment. We loved the Mazda 3 however the paint was terrible. Hundreds of rock chips in 50K miles. That was one of the major reasons we passed up the Mazda. I think the CX-5/9 have the finest appointments and refinement in SUVs in that price range. Our new Honda lacks the refinement of the Mazda and some days I wish we'd have bought the Mazda instead.

Good luck with your search.
Mike



I'm sorry if I hurt you feelings when I called you stupid - I thought you already knew - Unknown
...................................
When you have no future, you live in the past. " Sycamore Row" by John Grisham
 
Posts: 4286 | Location: Saddlebrooke, Arizona | Registered: December 24, 2013Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Shop www.CarGurus.com find lowest price you can find online listed and offer $2k off


Thanks Skins, it looks like they are not too far off that mark with their offer. I may have to lower my expectations a bit or pass on this model. My Jeep still runs great, I just don't want to subject it to anymore Michigan winters.



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Originally posted by Jimbo54:
If the car is a 2019 and in their inventory then 10% off MSRP is more than reasonable. Do yourself a favor and get quotes from other dealers within driving distance and have them email the quotes to you. Keep in mind that the 2020 models will be showing up in the showrooms soon.

Jim


Thanks Jim, there are only 2 dealers reasonably close for me and I am waiting on the other one to respond as well.



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
Green grass and
high tides
Picture of old rugged cross
posted Hide Post
I too would use the Costco approach. My guess it is going to be on low side of what you can get in any negotiation spending hours trying to hammer out a deal with them in person or over the net.

If it is a $40k car and you get $4310 off with no hassle and that is about what you thought you could get why go through all the consternation?



"Practice like you want to play in the game"
 
Posts: 19857 | Registered: September 21, 2005Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Have you considered using Costco's buying service. While I have never used them, I hear really good things about it.


Thanks mcrimm I've avoided Costco because I live alone and I'm afraid I'd end up impulse buying pallets of TP or something like that! Big Grin

Hadn't heard about the paint issues before on Mazdas. Something to consider...



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
Live Slow,
Die Whenever
Picture of medic451
posted Hide Post
http://www.realcartips.com
Why bother negotiating when you can let dealers under bid each other...
I used this guys system and got a 30.3k Forester for 26K (1.6k below factory invoice)



"I won't be wronged, I won't be insulted, and I won't be laid a hand on. I don't do these things to other people and I require the same from them."
- John Wayne in "The Shootist"
 
Posts: 3501 | Location: California | Registered: May 31, 2004Reply With QuoteReport This Post
Member
Picture of PowerSurge
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Percentage off Msrp varies by vehicle and demand. That’s why a bunch of people, me included, told you to deal with the internet sales guy at multiple dealerships and have them bidding against each other.


———————————————
The fool hath said in his heart, There is no God. Psalm 14:1
 
Posts: 4037 | Location: Northeast Georgia | Registered: November 18, 2017Reply With QuoteReport This Post
Member
Picture of PowerSurge
posted Hide Post
quote:
Originally posted by old rugged cross:
I too would use the Costco approach. My guess it is going to be on low side of what you can get in any negotiation spending hours trying to hammer out a deal with them in person or over the net.

If it is a $40k car and you get $4310 off with no hassle and that is about what you thought you could get why go through all the consternation?


Because I can get a much better deal than that just by typing on a keyboard and a having a little patience.


———————————————
The fool hath said in his heart, There is no God. Psalm 14:1
 
Posts: 4037 | Location: Northeast Georgia | Registered: November 18, 2017Reply With QuoteReport This Post
Member
Picture of PowerSurge
posted Hide Post
quote:
Originally posted by Dan the man:
quote:
Originally posted by Jimbo54:
If the car is a 2019 and in their inventory then 10% off MSRP is more than reasonable. Do yourself a favor and get quotes from other dealers within driving distance and have them email the quotes to you. Keep in mind that the 2020 models will be showing up in the showrooms soon.

Jim


Thanks Jim, there are only 2 dealers reasonably close for me and I am waiting on the other one to respond as well.


You don’t have to deal with only dealers that are close when dealing with internet sales. The point is to contact several. They have no idea who or how many or how far away other dealers you’re talking to are.


———————————————
The fool hath said in his heart, There is no God. Psalm 14:1
 
Posts: 4037 | Location: Northeast Georgia | Registered: November 18, 2017Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Originally posted by PowerSurge:
quote:
Originally posted by Dan the man:
quote:
Originally posted by Jimbo54:
If the car is a 2019 and in their inventory then 10% off MSRP is more than reasonable. Do yourself a favor and get quotes from other dealers within driving distance and have them email the quotes to you. Keep in mind that the 2020 models will be showing up in the showrooms soon.

Jim


Thanks Jim, there are only 2 dealers reasonably close for me and I am waiting on the other one to respond as well.


You don’t have to deal with only dealers that are close when dealing with internet sales. The point is to contact several. They have no idea who or how many or how far away other dealers you’re talking to are.


I have contacted two dealers for quotes. If I get a price I like I will go in but I will also be ready to walk if everything is not to my satisfaction. I don't like to drive far, especially if it may be a wasted trip.



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
Ammoholic
Picture of Skins2881
posted Hide Post
quote:
Originally posted by Dan the man:
quote:
Have you considered using Costco's buying service. While I have never used them, I hear really good things about it.


Thanks mcrimm I've avoided Costco because I live alone and I'm afraid I'd end up impulse buying pallets of TP or something like that! Big Grin

Hadn't heard about the paint issues before on Mazdas. Something to consider...


Are you a USAA member? If so you can use their car buying service. Also if you do your loan with them they'll take off .25% the rate if you buy from one of their preferred dealers. Beware, if you use service you will get calls and emails after buying, just tell them you selected another dealer and usually it stops.



Jesse

Sic Semper Tyrannis
 
Posts: 21247 | Location: Loudoun County, Virginia | Registered: December 27, 2014Reply With QuoteReport This Post
Member
Picture of PowerSurge
posted Hide Post
quote:
Originally posted by Dan the man:
quote:
Originally posted by PowerSurge:
quote:
Originally posted by Dan the man:
quote:
Originally posted by Jimbo54:
If the car is a 2019 and in their inventory then 10% off MSRP is more than reasonable. Do yourself a favor and get quotes from other dealers within driving distance and have them email the quotes to you. Keep in mind that the 2020 models will be showing up in the showrooms soon.

Jim


Thanks Jim, there are only 2 dealers reasonably close for me and I am waiting on the other one to respond as well.


You don’t have to deal with only dealers that are close when dealing with internet sales. The point is to contact several. They have no idea who or how many or how far away other dealers you’re talking to are.


I have contacted two dealers for quotes. If I get a price I like I will go in but I will also be ready to walk if everything is not to my satisfaction. I don't like to drive far, especially if it may be a wasted trip.


I don’t think you understand. I’ve never had an internet salesperson do a bait and switch on a price. And having multiple dealers bidding against each other doesn’t mean you’ll have to drive far. You won’t be dealing with a lot lizard when it comes time to actually drive to the dealership and buy the car. You’ll have the agreed-to price and be dealing with the internet sales dept and then finance dept.


———————————————
The fool hath said in his heart, There is no God. Psalm 14:1
 
Posts: 4037 | Location: Northeast Georgia | Registered: November 18, 2017Reply With QuoteReport This Post
You're going to feel
a little pressure...
posted Hide Post
AAA member?
Use their car buying service. Their preferred dealers have a laminated book with invoice price and member price. You might be able to beat it with much back and forth and hard feelings but I prefer to be able to walk in, look at the price, say "I'll take it" and then haggle over extended warranties and lifetime oil changes.

Bruce






"The designer of the gun had clearly not been instructed to beat about the bush. 'Make it evil,' he'd been told. 'Make it totally clear that this gun has a right end and a wrong end. Make it totally clear to anyone standing at the wrong end that things are going badly for them. If that means sticking all sort of spikes and prongs and blackened bits all over it then so be it. This is not a gun for hanging over the fireplace or sticking in the umbrella stand, it is a gun for going out and making people miserable with." -Douglas Adams

“It is just as difficult and dangerous to try to free a people that wants to remain servile as it is to try to enslave a people that wants to remain free."
-Niccolo Machiavelli

The trouble with fighting for human freedom is that one spends most of one's time defending scoundrels. For it is against scoundrels that oppressive laws are first aimed, and oppression must be stopped at the beginning if it is to be stopped at all. -Mencken
 
Posts: 4251 | Location: AK-49 | Registered: October 06, 2011Reply With QuoteReport This Post
Member
Picture of bigdeal
posted Hide Post
quote:
Originally posted by Dan the man:
I'm sure there is no one perfect answer and it will vary based on model demand/popularity.
^^^This. And don't forget to factor in rebates & incentives (both local and manufacturer) and time of month and year. All of that plays into what you can actually expect to get a vehicle for. Case in point, if you were shopping for a new Ford Raptor truck or a 2020 Corvette, you'll be paying MSRP for it (if you're lucky), and there will be no incentives, rebates, or preferential interest rate deals.


-----------------------------
Guns are awesome because they shoot solid lead freedom. Every man should have several guns. And several dogs, because a man with a cat is a woman. Kurt Schlichter
 
Posts: 33845 | Location: Orlando, FL | Registered: April 30, 2006Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Originally posted by PowerSurge:
I don’t think you understand. I’ve never had an internet salesperson do a bait and switch on a price.


That is good to know, thanks.

Maybe I don't understand but I think you're saying the distant dealer would have the car driven to my local one? I'm kind of funny about the miles on a new car. I don't want a car that has to be driven 50 or 100 miles to get it to the dealer I am to buy it from. I worked at dealerships from my late teens to early twenties and I've seen things... If a new car on the lot has more than 20, 30 miles on it then I am hesitating. If I'm paying for all of that depreciation then I'll be the one doing the depreciating.

Even if all that goes my way, the deal still hinges on my getting the advertised 0.9% rate.



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
You're going to feel
a little pressure...
posted Hide Post
Dealer transfers are typically flat-bedded over. No added miles, just a small fee.

Bruce






"The designer of the gun had clearly not been instructed to beat about the bush. 'Make it evil,' he'd been told. 'Make it totally clear that this gun has a right end and a wrong end. Make it totally clear to anyone standing at the wrong end that things are going badly for them. If that means sticking all sort of spikes and prongs and blackened bits all over it then so be it. This is not a gun for hanging over the fireplace or sticking in the umbrella stand, it is a gun for going out and making people miserable with." -Douglas Adams

“It is just as difficult and dangerous to try to free a people that wants to remain servile as it is to try to enslave a people that wants to remain free."
-Niccolo Machiavelli

The trouble with fighting for human freedom is that one spends most of one's time defending scoundrels. For it is against scoundrels that oppressive laws are first aimed, and oppression must be stopped at the beginning if it is to be stopped at all. -Mencken
 
Posts: 4251 | Location: AK-49 | Registered: October 06, 2011Reply With QuoteReport This Post
Excitable Boy
Picture of Dan the man
posted Hide Post
quote:
Originally posted by RNshooter:
Dealer transfers are typically flat-bedded over. No added miles, just a small fee.

Bruce


Good to know as well!



China is Asshoe
 
Posts: 2281 | Location: Michigan | Registered: March 09, 2006Reply With QuoteReport This Post
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