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Picture of erj_pilot
posted
https://www.infowars.com/posts...arly-destroys-brand/

Victoria’s Secret Returns to ‘Sexiness’ After ‘Woke’ Marketing Nearly Destroys Brand



Victoria’s Secret has abandoned its “woke” marketing approach in the face of tanking sales and will rekindle its reputation of “sexiness.”

The lingerie retailer, once known for its bombshell supermodels, recently tried to diversify its models with “plus-sized” women and transgenders.
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"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne

"Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24
 
Posts: 11066 | Location: NW Houston | Registered: April 04, 2012Reply With QuoteReport This Post
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Picture of vthoky
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It will be interesting to see how many brands -- and over how many months/years -- bring about a return to "normal, and what will be the causes/effects.

Will companies cut straight to the bone and say, "hey, we're not making good money anymore?" Will they recognize the customer loss and pushback? And once they make the change, will customer loyalty increase again? Or will the suffering be long-term, well past the "oops, we goofed" admission?

I think it'll be fun to watch, and I'm tempted to bug a friend who specializes in marketing about the measurables on these presumed recoveries.




God bless America.
 
Posts: 14185 | Location: Frog Level Yacht Club | Registered: July 15, 2007Reply With QuoteReport This Post
Tinker Sailor Soldier Pie
Picture of Balzé Halzé
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quote:
Originally posted by erj_pilot:

Victoria’s Secret has abandoned its “woke” marketing approach in the face of tanking sales and will rekindle its reputation of “sexiness.”



takes a step back, stares at the cork board with red yarn and pins all over

My God, I think they're on to something… it’s so crazy it might just work!


~Alan

Acta Non Verba
NRA Life Member (Patron)
God, Family, Guns, Country

Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan

 
Posts: 31171 | Location: Elv. 7,000 feet, Utah | Registered: October 29, 2012Reply With QuoteReport This Post
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Picture of Rick Lee
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I don't want to see woke or "plus sized" BS in their marketing. But I wouldn't mind also not seeing women who look like they need a sandwich.
 
Posts: 3821 | Location: Cave Creek, AZ | Registered: October 24, 2005Reply With QuoteReport This Post
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^^^^^
Yeah. In TOTAL agreement there…



"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne

"Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24
 
Posts: 11066 | Location: NW Houston | Registered: April 04, 2012Reply With QuoteReport This Post
Peace through
superior firepower
Picture of parabellum
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quote:
Originally posted by Rick Lee:
But I wouldn't mind also not seeing women who look like they need a sandwich.
Don't fool yourself. If one of those gals sat on your lap, it would be one of the greatest moments of your life.
 
Posts: 110088 | Registered: January 20, 2000Reply With QuoteReport This Post
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quote:
Originally posted by parabellum:
quote:
Originally posted by Rick Lee:
But I wouldn't mind also not seeing women who look like they need a sandwich.
Don't fool yourself. If one of those gals sat on your lap, it would be one of the greatest moments of your life.

Yep, and you wouldn't need a blue pill either.
 
Posts: 1040 | Location: Central Ohio | Registered: January 05, 2018Reply With QuoteReport This Post
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Picture of konata88
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Wow.

Sigh. Expensive wines. Exotic cars. Beautiful women. These are some of my things I’ll never experience in my life.

Good thing I love my life as-is. Cheap wine. Old cars. Wonderful wife.




"Wrong does not cease to be wrong because the majority share in it." L.Tolstoy
"A government is just a body of people, usually, notably, ungoverned." Shepherd Book
 
Posts: 13223 | Location: In the gilded cage | Registered: December 09, 2007Reply With QuoteReport This Post
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quote:
Originally posted by parabellum:
quote:
Originally posted by Rick Lee:
But I wouldn't mind also not seeing women who look like they need a sandwich.
Don't fool yourself. If one of those gals sat on your lap, it would be one of the greatest moments of your life.


Meh. My wife is pretty hot and I had a lot of fun before I settled down.
 
Posts: 3821 | Location: Cave Creek, AZ | Registered: October 24, 2005Reply With QuoteReport This Post
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Whadda you know? Sex sells. What a concept!


End of Earth: 2 Miles
Upper Peninsula: 4 Miles
 
Posts: 16563 | Location: Marquette MI | Registered: July 08, 2014Reply With QuoteReport This Post
Peace through
superior firepower
Picture of parabellum
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quote:
Originally posted by Rick Lee:
Meh. My wife is pretty hot and I had a lot of fun before I settled down.
Oh, yes, I know how it is. I turn down once-in-a-lifetime primo pussy all the time. Sure. We all do around here.
 
Posts: 110088 | Registered: January 20, 2000Reply With QuoteReport This Post
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I just don't find them that attractive, never have.
 
Posts: 3821 | Location: Cave Creek, AZ | Registered: October 24, 2005Reply With QuoteReport This Post
Peace through
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I know what you mean. Just look at those knees!
 
Posts: 110088 | Registered: January 20, 2000Reply With QuoteReport This Post
Fighting the good fight
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They probably snore too.
 
Posts: 33464 | Location: Northwest Arkansas | Registered: January 06, 2008Reply With QuoteReport This Post
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Ohhh, and their elbows! Hideous!


___________________________________________

"Why is it every time I need to get somewhere, we get waylaid by jackassery?"
-Dr. Thaddeus Venture
 
Posts: 6123 | Location: PDX | Registered: May 14, 2004Reply With QuoteReport This Post
Knowing is Half the Battle
Picture of Scuba Steve Sig
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The pictured models aren't the ones they are getting plummeting sales for. Those are the pre-woke versions. I can't get the linky inbed to work, but here is the link of what they were hawking:

https://www.thepinknews.com/20...secret-trans-models/

No thanks...no transgender model on my lap...even if it was once in a lifetime, I might rather die.

Guys don't really want to go buy some sexy lingerie for their girlfriend, wife, side chick, whatever and be thinking during happy dance fun time "wow, I wonder what this would look like on a transgendered "person." Or the lady be thinking, "Does he think I am transgendered and that is why he bought me Victoria's Secret? Does this have a tuck pouch like Target?"

Marketing to .0329% of the population to get approval of 20% of the population of which 3% will buy your goods while also alienating 70% of the population will result in 100% profit 5% of the time. I remember that Bud Lite lady said something like that once.
 
Posts: 2626 | Location: Iowa by way of Missouri | Registered: July 18, 2002Reply With QuoteReport This Post
delicately calloused
Picture of darthfuster
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quote:
Originally posted by Rick Lee:
I just don't find them that attractive, never have.


Mrs Lee is reading over your shoulder, isn't she?



You’re a lying dog-faced pony soldier
 
Posts: 30003 | Location: Norris Lake, TN | Registered: May 07, 2008Reply With QuoteReport This Post
Peace through
superior firepower
Picture of parabellum
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quote:
Originally posted by Scuba Steve Sig:
The pictured models aren't the ones they are getting plummeting sales for. Those are the pre-woke versions.
I'm fairly certain everyone knows this.
quote:
No thanks...no transgender model on my lap
No shit, man. What is the point of saying this?

You seem to have misinterpreted what is being said all throughout this thread.
 
Posts: 110088 | Registered: January 20, 2000Reply With QuoteReport This Post
Knowing is Half the Battle
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Go easy on me man, I'm just an unfrozen caveman lawyer. Is it OK if I still read the Victoria's Secret catalog for the articles?

 
Posts: 2626 | Location: Iowa by way of Missouri | Registered: July 18, 2002Reply With QuoteReport This Post
delicately calloused
Picture of darthfuster
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I wonder if VS knows their marketing base is the men who admire the bodies that wear what VS sells. If men are turned off, the money stops flowing. Think they figured it out? I don't know. They've hired Megan Rapinoe to represent.....



You’re a lying dog-faced pony soldier
 
Posts: 30003 | Location: Norris Lake, TN | Registered: May 07, 2008Reply With QuoteReport This Post
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