SIGforum.com Main Page The Lounge Why would a manufacturer sell their product at different prices...?
Main Page The Lounge Why would a manufacturer sell their product at different prices...?Go | New | Find | Notify | Tools | Reply | |
Web Clavin Extraordinaire |
So looking at lights. Surefire charges $299 for the X300 lights direct from their website. They sell a dozen 123a batteries for $25. But I can go to Amazon and Surefire sells the X300 bundled with a dozen batters and a battery case for $270. Why do that? ---------------------------- Chuck Norris put the laughter in "manslaughter" Educating the youth of America, one declension at a time. | ||
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safe & sound |
To encourage you to do business with their retailers instead of directly with them. | |||
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thin skin can't win |
Because if their wholesale price was the same as direct retail price they severely limit their distribution opportunities. You only have integrity once. - imprezaguy02 | |||
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| Go ahead punk, make my day |
Correct. Business plans and shit.  | |||
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| I believe in the principle of Due Process  |
Some people won’t buy at retail but will buy if they think they are getting a deal. Some will find buying at Amazon easier and convenient, more so than buying online from a new vendor. Luckily, I have enough willpower to control the driving ambition that rages within me. When you had the votes, we did things your way. Now, we have the votes and you will be doing things our way. This lesson in political reality from Lyndon B. Johnson "Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." - Justice Janice Rogers Brown | |||
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Member |
Many times an OEM will assure retailers that they will not undercut prices except for special circumstances. "Wrong does not cease to be wrong because the majority share in it." L.Tolstoy "A government is just a body of people, usually, notably, ungoverned." Shepherd Book | |||
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| Member |
This, and it's probably far more costly for Surefire to hire all of the warehousing and packing and shipping people themselves,than to just send an entire semi to Amazon and let them do what they do best (dealing with customers, boxing, and shipping to individuals.) | |||
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Nosce te ipsum |
Surefire is privately-owned. They design and manufacture their product. Conducting a one-at-a-time retailing operation - which I did with USA-made Meiser gauges - is a tough way to make money. The last Amazon/eBay batteries I bought were date-stamped a couple months shy of their ten year shelf life guarantee. The packaging of the 12-count box seemed new. Surefire offered free shipping in February 2014 in honor of Presidents Day if you ordered in a four-day window. The family bean-counters probably were grinding their teeth on that one; it has not been repeated since. | |||
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