These morons just don't learn, do they. As long as you act as the propaganda arm of the Democrat Party, you will always be in the ratings hole, and no amount of firings will get you out of it..

CNN's shocking low ratings revealed as staff brace for mass layoffs

By ALYSSA GUZMAN FOR DAILYMAIL.COM
PUBLISHED: 16:39 EST, 14 November 2024 | UPDATED: 17:02 EST, 14 November 2024

Legacy media network, CNN, suffered its worst rating in a key demographic for the first time in a quarter of a century as employees fear more layoffs are coming.

A critical demographic for network news channels are those aged 25 to 54, and on Tuesday - a week after the 2024 presidential election - CNN averaged 61,000 viewers in that range.

It was the smallest of audience viewers in that demographic since June 27, 2000, when Bill Clinton was in the White House.

It also pulled in bad numbers for its daytime programming - shows that run between 9 am and 5 pm - with an average 60,000 viewers in the demographic on Tuesday.

This was the worst for a non-holiday week since 2014, according to Fox News.

Overall daily viewership for daytime programming sat at 403,000 for the liberal outlet, whereas its competitor and conservative outlet Fox News brought in around 2.2million.

Primetime coverage - between 8 pm and 11 pm - also saw struggling viewership numbers with an average of 483,000 since Election Day. Fox News brought in 3.4 million, according to the network.

CNN's Election Day coverage also waned compared to previous cycles, with a huge downfall in viewership as it fell below MSNBC for the first time since the company launched, according to The Hollywood Reporter.

CNN brought in 5.1million viewers, while MSNBC had 6.01million. Meanwhile, Fox News led with 10.32million, according to THR.

During CNN's prime time shows in 2022 it saw an average of 828,000 viewers, significantly down from 2020 numbers, where it saw around 1.8million, according to Pew Research Center.

MSNBC saw slightly lower numbers than CNN, while Fox News bulldozed the both of them with a 2.1million average viewers in 2022 and 3.1 million in 2020.

CNN's dropping numbers have caused staff to become 'scared and frustrated' about looming layoffs.

Stars including Jake Tapper and Wolf Blitzer have reportedly been denied raises on their multi-million-dollar salaries as the biggest names on the network fear for their futures.

Tapper's salary is currently $3million and Blitzer stands at $7million.

On-screen favorite Chris Wallace also departed the network earlier this week, although he insisted that he did so on his own terms.

A longtime CNN employee told Fox News that after news of the layoffs spread, staff across the company are left feeling 'very sad and deeply frustrated.'

'Feelings which are pervasive throughout the organization among those who have been here a long time and feel a deep personal connection to having helped build the organization,' the anonymous staffer added.

News of CNN's budget cuts and layoffs first spread after an explosive report from Puck News, warning that network executives are set to take drastic action to save the company's flailing reputation.

Although there is no mention of who may be on the chopping block, it is feared that the cuts could hit everyone from low-level staff to those such as Anderson Cooper and his $20million-a-year salary.

'In the next few months, I’m told, CNN will implement another round of layoffs that will impact hundreds of employees across the organization,' reporter Dylan Byers wrote Friday, referencing CNN's recent 100-person layoff seen over the summer.

The fresh round of firings, the insiders said, will be more geared toward the production side of the company - but on-screen 'talent' will be impacted too.

The highest-paid stars include Anderson Cooper - who rakes in $20million a year - Erin Burnett at $6million, and rising star Kaitlan Collins at $3million.

The man behind the layoffs, they said, is none other than new CEO Mark Thompson - the former New York Times boss brought in to overhaul the network under its Warner Bros. Discovery parent.

The old BBC boss filled the position left by then-languishing leader Chris Licht this past August, and since then, ratings have fallen more than 20 percent.

Under Licht - a tenure that lasted a little over a year - the station fell from being the most-watched cable news network on election nights to one of the least.

Despite Licht's controversial reign, he appeared to shade his former colleagues earlier this week when he spilled to a Yahoo Finance reporter all the things he thought was wrong with the industry - one he hasn't returned to since his firing in June 2023.

On Tuesday, the former CEO sat down with to discuss how he thinks legacy media - which includes CNN, although he did not name the company directly - have lost their way with the American people.

'The facts are that people have lost trust in legacy media,' he told Yahoo Finance anchor Seana Smith.

'That's not me saying that, that's a demonstrable fact that has not happened in the last six months. That is something that's been happening for a long time and people are tuning out.'

Licht, who started in local news, thinks legacy media needs to find a way to 'reconnect with people and become relevant in their lives again.'

A large portion of their viewers aren’t viewers anymore. Those people get their news from Tik Thot and other social media crap these days.

They lost me years ago... I found Sigforum to be faster and more accurate with a lot of breaking news.

Want to truly crater all of the legacy liberal news media outlets?

It's pretty easy - get RFK Jr and the new FTC Commissioner to eliminate all pharmaceutical advertising on TV. It's not allowed in the EU and it shouldn't be allowed here. The Life Sciences/Pharma industry is one of the bedrock supporters of the GDCs and accounts for ~ 90% of the MSM advertising revenue. Think about that figure for a second. It's incestuous and helps explain why the Covid vaccine narrative was pushed so hard by the MSM and the Left. Don't be surprised if those same assholes target RFK Jr more than any other candidate selection by Trump b/c of who's paying their bills.

Everyone that is a member of this forum should write to their Senators and Congressmen expressing support for such advertising restriction so it can be the written law of the land. Now is the time to get it done and it will have a big, immediate impact. With enough voices maybe we can drown out the drug industry's lobbyists and Congress will act.

Slow learners

There needs to be some penalty for medical professionals that supported this covid debacle - pushing the shot, supporting mandates, masks, social distancing, Ivermectin bans, etc. They should not be allowed to come out unscathed. They have issues with rational, critical thinking. And/or ethics. And/or 'do no harm'. And/or greed.

quote:

On Tuesday, the former CEO sat down with to discuss how he thinks legacy media - which includes CNN, although he did not name the company directly - have lost their way with the American people.

Nope. When your DIRECT COMPETITOR is healthy, in this case Fox, then it's you, and only you.

Years ago Rush pointed out what many missed. CNN's majority audience was airports around the world. Should they lose that position they would be gone the very next day.

quote:

Originally posted by downtownv:
Years ago Rush pointed out what many missed. CNN's majority audience was airports around the world. Should they lose that position they would be gone the very next day.

Their airport monopoly ended on March 31, 2021.

https://www.latimes.com/entert...rt-network-on-mar-31

By the way, It's Friday! Most employers fire staff on Friday! Fingers crossed!

Tony.

quote:

Originally posted by Rightwire:
They lost me years ago... I found Sigforum to be faster and more accurate with a lot of breaking news.

Same here.

Maybe if CNN, you know the supposed Cable News Network would actually try to report news rather than spew DNC talking points as facts, they might still have some viewers.

I have zero compassion for the people being laid off.

Alienating half your potential audience/customers/clients from the get go always seemed like a poor business model to me.

I remember an interview by CNN of a journalist from Britain. (Or, some other Western European country.)

The guest journalist called CNN the "Clinton News Network." The CNN interviewer was perplexed, like she had never heard that before.

CNN's problems are decades old. No surprise here.

But don't forget about the bump from all the gawkers like me who for a short time anyway are hitting it just to see some meltdown goodness.

Someday when the headline reads, “CNN shuts down, fires remaining staff.” there will be very few, if any, uttering, “That’s a shame.” without being completely sarcastic.

CNN has outlived its usefulness

maybe its HQ and other buildings can be turned into shelters for the huge numbers of migrants they encouraged to break the law and come here

fire them all

LMAO!

So it turns out that Chris Wallace was fired, I know this guy wouldn't be just leaving on his own to do podcasting like his story this week went.

Once again the good old UK Daily Mail reporting what our own news outlets ignore:

CNN anchor Chris Wallace was the first network star given the boot as the channel faces a staffing bloodbath the face of cratering ratings. Puck News reported that Wallace, who was paid $7 million a year, was told his two shows on the network were being axed by CEO Mark Thompson. He was told he could stay on in a greatly-reduced role as an analyst on a far smaller salary, but decided not to, according to journalist Dylan Byers.

How does CNN leadership think cutting the production staff will fix their problems? Cut Anderson Cooper's salary in half, shave the others' a bit, and that will more than cover the salaries of the production staff. And the production staff are not the problem. The on-air "talent" and their salaries are. Maybe they'd hire me as a consultant to explain this to them. And I'd come cheap compared to those who'd be taking a haircut. Ah hell, I don't want them to figure it out and actually turn the ship around. Fook 'em.

CNN was kind of cool back in 1982. You could channel surf between them, MTV, and ESPN and have a pretty good day.

Those days are long gone.