I think the issue is actually three parts excluding the whole wokeness BS:

1. The whole comic book superhero movie thing has been beat to death and people are sick of it all

2. Movie theaters are rapidly dying, they were struggling before Covid but Covid finished them off. I was at an opening night movie with the wife (Big Fat Greek Wedding 3) and it was really sad to see 12 whole people in the theater at 7 pm on a Friday night for a movie's opening night and half of them were the theater staff. It's just not sustainable any longer in the age of 60-80 inch TV's and streaming platforms and options galore

3. People aren't willing any longer to pay 15 bucks for a movie ticket and then 10 bucks for a drink or candy/popcorn


Disney's latest attempt to force-feed its woke agenda to movie-goers resulted in another embarrassing box-office flop, as "The Marvels" posted the worst opening weekend in the history of the Marvel Cinematic Universe -- the term used for Disney films that are based on characters from Marvel Comics. The movie, which centers on three female characters -- white, Hispanic and black -- took in only $47 million over its first three days in the theaters. "By all accounts and by all sources, it’s a disastrous result for a $200M Marvel Studios movie," writes Deadline's Anthony D'Alessandro.

Nerdrotic agrees...



I did drive by the local movie theater about 2 weeks ago - it was jammed packed!! I hadn't seen the parking lot that full in years. Turns out is was for the Taylor Swift movie concert.

They also went out in droves to see "Five Nights At Freddy's" even when it was free on Peacock the same day. It appears all you need to do to appeal to moviegoers when using an existing property is make it faithful to the source material and they'll so up and spread word of mouth. This movie has been out for 3 weeks and has made $127 million in the US on a $20 million budget.

As opposed to The Marvels who decided to race and gender swap the source material, hire writers and the director only using DEI, delay it four times because what they came up with is awful, and spend upwards of $300 million on it only to blame men for it's failure.

The other bit of comedy to this was all the blue haired land whales on X/Twitter screaming that this movie wasn't made for men yet 65% of ticket buyers for this weekend were men!

Google this tripe and have a good laugh at all the MSM’s reasoning as to why it failed. Superhero fatigue? (whatever the hell that is since superheroes are fictional), the writers strike, a confusing plot?

How about the probable truth- moviegoers just want to be entertained, not lectured to, not bludgeoned with woke bullshit, or blamed for a shitty movie getting shitty reviews and a box office opening. I’m seriously surprised Covid wasn’t on the list of suspects killing yet another Hollywood failure.

quote:

Originally posted by PASig:


3. People aren't willing any longer to pay 15 bucks for a movie ticket and then 10 bucks for a drink or candy/popcorn

Tickets in my area for reclining theater seats are priced under $10maybe $7. There's not even someone to check your tickets as you go in or to sell you tickets. You get it from an unmanned kiosk.

They do have the concession stand fully manned. I think they've given up on making any profits on the ticket sale and simply using them as a loss leader to make profits off the concession stand. It definitely is a tough business now.

The Critical Drinker has a couple reviews of this turd. Here's one:

I mean... I'll see it when it's on Prime. I'll throw $10 or whatever for it. But taking the whole family for that movie... Nah...

They should have just made it a Ms Marvel movie sequel to the other one. Kept the same tone then made the other Marvels just a flash or guest appearance. Probably would have done way better.

I don’t know about anyone else , but I definitely have some ‘superhero fatigue’. I don’t dislike the genre or anything, but there has been so dang much of it that I’m just not as interested. Especially the giant, connected universe meta-story stuff. Many of the recent marvel movies have gone into the ‘I’ll watch it when it hits streaming at some point’ bucket for me, and I haven’t paid much attention to DC since they flushed all their plans and are having James Gunn try to figure out how to make them something more than Marvel with worse execution.

I also do t go to the movies nearly as much as I used to. Many of the draft house style places where you could get a beer have closed down around my area, and the big chains are just nasty since they can barely afford to keep the doors open, let alone clean the place well. I miss it every once in a while, but in general I’ve just filled that space with other entertainment.

- Bret

Imagine it's a combination of many things that are changing the Movie Theater industry, for good

Large 4K tv's under $1000, Surround sound/sound bar options for under $500,
Digital entertainment access to unlimited content, Trends of youth/millennials/ moving to hand held content watching.

You don't need to go to the theater to watch anything anymore, and there are streaming access to new releases if you're willing to go to the dark side, legal or not people worldwide are doing it. Its not much different than the changes that happened to the Music industry with Napster creating direct access to digital content, the industry will have to adapt. They can't lawsuit their way out of a paradigm shift.

That and the high cost of going to a theater, dealing with unsavory attendees, pushing a woke agenda especially in kids movies. The day may come when theaters cease to exist.

Also this guys videos are quite entertaining:

quote:

The day may come when theaters cease to exist.

Probably. The low-priced, non current movie theater near us closed. I liked going there.
The problem is, they can't figure out how to re-purpose it so it sits empty.
Oh well.

quote:

Originally posted by PASig:
2. Movie theaters are rapidly dying....

3. People aren't willing any longer to pay 15 bucks for a movie ticket

That explains the BarbenHeimer phenomena this summer.

No, this is not about theaters or ticket prices...this is about one movie's not living up to its hype.

Hollywood needs to make movies people want to watch.
I love going to the movie theater. But I am not going to the movie theater to see the crap they are putting out.

Top Gun: Maverick don’t care what size TV you have at home, how many speakers you have blah blah blah!
That movie was phenomenal and needs to be viewed at a movie theater.
Make movies that are awesome and see people get back to the theater.

Apparently, in this movie, one of the characters (female, of course) tells another character (a black female, of course) to fly. When the black chick says she can't fly, the other chick actually says- are you ready for this silly horse shit?

"Use your Black Girl Magic."

No, really.

These people are so full of shit. Absolute pandering nonsense, and I do mean nonsense. I figure they'll have to make another dozen or so bombs to even begin to realize how fucked they are.

The MCU's version of Ghostbusters: Answer the Call (2016).

I used to be there opening night on all the MCU movies.
All the way through the infinity saga they got my money.
Then disney bought marvel and it started to go downhill.

(IIRC, disney bought marvel shortly before the infinity saga was over, but the scripts and all that were pretty much already set in stone. I think the one stupid thing that disney forced into the infinity war was the "girl power moment" in the very last movie - but it was small enough it didn't ruin the rest.)

Around this time I stopped going opening night but still went to see the movies within the first week or two.
I think the last one I actually went to go see was the latest dr strange movie.
It was pretty much garbage.
That one ruined it all for me and I just stopped going.
Disney ruins everything it touches.

Refuse to spend a penny on scums' products.

I really want to know who wrote that line. Mark my word- that line is going to enter American pop culture and remain for decades. It is so spectacularly bad, we are going to have to create a new adjective to describe how horrible it is. Plus, it's applicable to so many things in our culture right now.

Let's see: Nia DaCosta (who also directed) or Megan McDonnell or Elissa Karasik.

Gosh, Monty, I'm gonna go with Door Number One.

Whoever wrote it is going to rue the day they felt inspired to put it into the screenplay.

Went to see it on Friday afternoon...I thought it was fairly good and a lot less preachy than the last few MCU offerings. More importantly, it didn't drag on and on like a Wagnerian opera.

Holy shit. You gotta be kidding. You PAID to see this shit AND you thought it was good??

Seek professional help. It's still not too late. I guess.