I think that’s the right word to use. We were resistant to signing up for multiple streaming services and when the tv show SEAL Team went exclusively to Paramount Plus, we said goodbye.

A couple years later and I signed us up to Peacock Network to catch a couple of B1G Ten football games. We kept it for a couple of months after the season ended a watched a series or two. Started to notice the shows that Paramount Plus had created, like Landman, dropped Peacock and now watching the shows on Plus—there are a few worth watching.

Today, I checked back in on SEAL Team. Figured out approximately where it was that the show left CBS and watched an episode (S5 E6, I think) where they went back into Afghanistan. This was after the Biden withdrawal. The team hammered the Biden Administration, the withdrawal, and the arm and equipment left behind. They were, in fact, faced with and up-armored Humvee, and griped about “being killed with our own weapons.”

I had no idea that a tv show might respond like that. Kinda refreshing.

Because they know their target audience for Seal Team, and it's not big city liberal hipsters from the coasts.

They don't want to pull a Bud Light and alienate their entire viewing audience with the usual Hollywood woke talking points.

(Many of the Taylor Sheridan shows on Paramount take the same approach, because they're also aimed at the same viewers.)


But then there are other shows on Paramount that go full-bore into it, because its what their market research and focus groups show will work well with the target audience for that particular show.

The switch to P+ also allowed them to go full R rated gritty which works with a show like SEAL TEAM. Star Trek……..notsomuch.