When one of the parts supply houses says its a one day sale, they aren't kidding. I had to get used to a Geissle SSA-E reduced to $159 from $245 really won't be on sale the next day. I can't recall a niche supply chain that offers pop up short term sales offers like this industry.

So with internet stores and sales, I guess the one day sales go until midnight in the time zone of the supplier?

i would assume so. who had that deaql?

Brownells on May 2.

It’s pressure to buy. People are hurting for money and spending less, so flash sales help keep money coming in so the suppliers can keep the lights on.

Yep. The short ticking clock creates pressure from a sense of urgency, and triggers the potential buyer's impulse buying proclivities as well as their fear of missing out.

quote:

Originally posted by RogueJSK:
Yep. The short ticking clock creates pressure from a sense of urgency, and triggers the potential buyer's impulse buying proclivities as well as their fear of missing out.

I see what you did there, Rogue

Rogue is right, putting it on the clock creates the sense of urgency.

And if you understand retail sales, you'll also likely understand the concept of a loss-leader.

Once you get into their rhythm, you realize that they will soon have another one-day sale.

Do not know details about Geissle, but vendors who like to maintain a stable market have a policy of limiting or selecting the number of days which a supplier or retailer can put items on sale and remain authorized. Garmin is an example of this. If you get caught outside of their guidelines they'll suspend or block your supply side.