Seriously, what the freak? I ran across this on Brighton's website yesterday while checking out lift ticket prices.

Apparently millennials are neither young adults or adults; they are in a class of their own. According to the people at Brighton, you aren't an adult until you are 31 years old. I mean really, this is pathetic. "New for 2018!"



I just want to say though that Brighton is my favorite mountain in Utah, but I find this kind of silly and sad.

lol

The pricing doesn't make sense...unless you're an Adult who racks up a huge number of days, you're getting screwed Whereas, I would think Young Adult/Youth would definitely put more in more days on average.

quote:

Originally posted by lkdr1989:
The pricing doesn't make sense...unless you're an Adult who racks up a huge number of days, you're getting screwed Whereas, I would think Young Adult/Youth would definitely put more in more days on average.

Well, they figure as an adult you likely have a decent paying job at that point and can afford it.

They seem to realize also though that millennials still sleep in mommy and daddy's basement because they majored in social justice or pottery.

I wonder what they would charge if they had any real snow? This is the leanest year for snow I can remember for a while.

Seniors have to pay $100 more than "young adults." LOL Don't seniors typically get a discount comparable to teens?

quote:

Originally posted by Orguss:
Seniors have to pay $100 more than "young adults." LOL Don't seniors typically get a discount comparable to teens?

Well, $1 more actually. Senior is $600.

They make out better on the midweek pass though.

I would just tell them I identify as a child. (not a stretch).

The rich adults with jobs are subsidizing the lift tickets of the younger folks. And teenagers will spend the entire winter up there. 5 days a week.

"Adults w/blackouts $579."

How much whisky do I have to drink fercryinoutloud!
Can just OD on someones blood pressure RX?

The Seniors usually have a pillow strapped to their butt to keep from breaking anything which results in additional help getting on the chair lift, so $1 more.

I agree, stupid.

On the other hand, maybe they have data that says they haven't been attracting the 26-30 crowd, or that if they buy a pass they are not likely to take advantage of it, or that once there they are likely to spend more money on other stuff?

quote:

Originally posted by mikeyspizza:
I agree, stupid.

On the other hand, maybe they have data that says they haven't been attracting the 26-30 crowd, or that if they buy a pass they are not likely to take advantage of it, or that once there they are likely to spend more money on other stuff?

That's exactly the idea, to attract younger skiers and riders because frankly, the price for lift tickets nowadays has gotten insane. In...sane.

I believe a few years ago Sugarbush did something similar by offering extremely discounted lift tickets to those under 30. If I recall correctly, the mountain made a killing, and the CEO's decision to do this may have even saved the mountain and kept it above water.

But I just find the idea of a millennial pass a little bit silly.

I think it's just marketing. Trying to lure the poor millennial demographic.

Maybe by saving this demo money on the slopes, they will have more to invest in social security.

And $50 for kids? Come on

The lowest one should be Military !!

Im surprised the ski bums somehow talked the resort into a millennial price. at DISNEY you're an adult at 10 years hahaha

Ive eaten up there at Brighton but only skied Alta and Snowbird over the years on that side of the mountain from Park City

quote:

Originally posted by Balzé Halzé:
That's exactly the idea, to attract younger skiers and riders because frankly, the price for lift tickets nowadays has gotten insane. In...sane.

I believe a few years ago Sugarbush did something similar by offering extremely discounted lift tickets to those under 30. If I recall correctly, the mountain made a killing, and the CEO's decision to do this may have even saved the mountain and kept it above water.

But I just find the idea of a millennial pass a little bit silly.

Well... if they keep the mountain open, you benefit. If everyone paid the same, and they didn't attract enough people, everyone would suffer because there would be no skiing available.

quote:

Originally posted by bubbatime:
The rich adults with jobs are subsidizing the lift tickets of the younger folks. And teenagers will spend the entire winter up there. 5 days a week.

Not really... all the prices are probably above the break-even point, at least on average per group (there will always be people who use a membership or unlimited-use type service a lot more or less than average). Possibly not the child ticket, but that's offset by the fact that most children will have a parent with a lift ticket that brings them.

In economics, this is called "price discrimination."

Basically you can separate populations into different groups that are more or less willing to spend money, then you figure out a way to charge the different demographic groups different amounts of money to maximize profit from each group.

A classic example of this is outlet malls. Have you ever noticed that outlet malls are all out in the sticks? The people who want convenience and don't care that much about price and are just going to buy what they want go to the normal stores in town and buy what they're going to buy - they mostly won't go to the outlet mall. The people who are really focused on saving are going to make the drive to the outlet mall and spend more money in fancier stores than they would normally shop in. End result, the company makes more money.