I hope this is in the right section as this isn't about pistols, but rather how the brain tricks you into seeing things the way they should be.

So I was reading an article this week that was posted over on Rimfire central and noticed an odd spelling in the article that caught me by surprise. I thought it must be a typo in the article until I started looking at the printed materials by Ruger themselves. I even went to look at my MKI pistol and there it is, printed on the side.

It turns out that my whole life I've been saying and reading it as Strum and Ruger when it's really Sturm and Ruger! I commented on the thread that I had been saying it wrong and was immediately followed up by two more long time members that have said they never noticed until I pointed it out either.

It's that funny thing your brain does when reading a common misspelled word and it automatically shuffles the letters in your brain to read what you think it's supposed to read.

Anyway, I just wanted to see how many others have been reading and saying it wrong for decades, like me. I'm 46 and am amused that I've been wrong about that for so long.

Have fun!

Tony.

Always knew it was Sturm.

I've been shooting Ruger guns since the middle '60s, and here in Yoorup I've only heard it referred to as Ruger. Poor Mr Sturm has bin fergot.

Maybe it's age-related. I always saw it as Sturm.

Another extremely common one is reading and pronouncing the “Leu” of Leupold as “Leo” rather than the correct “Loo.”

quote:

Originally posted by tacfoley:
I've been shooting Ruger guns since the middle '60s, and here in Yoorup I've only heard it referred to as Ruger. Poor Mr Sturm has bin fergot.

When Alex Sturm died in 1951 at the age of 28, Bill Ruger changed the color of the company's trademark heraldic eagle from red to black to mourn the passing of his friend and business partner.

I’ve always said Sturm.

I've always known it as Sturm. Then we have Sako which I understand is pronounced "Socko".

I say Sturm when I have to, but like tac, I usually just say Ruger.

Just plain Ruger.

German was my first language, so I've always known "sturm" means storm.

What I find amusing are people who refer to the Nissan Rogue as "Rouge."

Rouge is French for red, generally makeup.

I always knew it was Sturm.

You're still incorrect.

It's Sturm, Ruger & Co.

I bet if you purchase a gun or two from them once in a while they don't care what you call them.

quote:

Originally posted by fpuhan:
German was my first language, so I've always known "sturm" means storm.

Yep. I've always known it was Sturm. But then, I also speak German.

In German, Sturm specifically means "storm" as in a weather event, but is also used in German military parlance to refer to a military assault (similar to the English expression to "storm the castle").

Hence the term Sturmgewehr, as in the WW2-era StG-44/MP44, meaning literally "Storm Rifle", but from which the now-common term "Assault Rifle" originates.

Or the WW1-era Imperial German Sturmtruppen or "Stormtroopers", which were companies of specially trained and equipped soldiers intended to be the vanguard during assaults on enemy trenches.

Or the later Sturmpioniere, which were units of WW2-era German infantry combat engineers, intended to assault and breach enemy fortifications.

Or the Sturmgeshütz, the series of WW2-era StuG self-propelled armored artillery vehicles, initially intended to provide armored close fire support to infantry assaulting bunkers and other entrenched positions.

quote:

What I find amusing are people who refer to the Nissan Rogue as "Rouge."

Rouge is French for red, generally makeup.

I've been using various Rogue-related usernames since like 1995ish... So I constantly run into that.

A rogue (rohg), when used as a noun, is a loveable scoundrel. (Think Han Solo, Malcom Reynolds, or Jack Sparrow.) It's also used as an adjective to refer to something that is behaving abnormally/extraordinarily/contrary to expectations (e.g. a "rogue agent").

Whereas rouge (rooj) is red French makeup.

I just say "Ruger".

I always just say Ruger.

Sturm Ruger? I’ve been calling it Strum Roger! I’ve been making an ass of myself!

quote:

Originally posted by gearhounds:
Sturm Ruger? I’ve been calling it Strum Roger! I’ve been making an ass of myself!

Your CUT is on point.