Related Stories Guy J. Sagi SIG Sauer announced this week that it will not be exhibiting at the 2022 Shooting, Hunting and Outdoor Trade (SHOT) Show. The event is the industry’s largest annual gathering—a tradition disrupted in January of this year when 2021’s event was canceled due to COVID-19 concerns. It attracts distributors, manufacturers, buyers and media from across the globe.
“For over 30 years SIG Sauer has attended SHOT Show, and we did not come to this decision without much thoughtful deliberation,” the company explained in its announcement. “Our number one priority throughout the pandemic has been, and will remain, our employees. SIG Sauer has an extremely large presence at SHOT Show sending over 140 employees to the show and our pre-show Range Day event. Maintaining this presence, or even a scaled back minimum presence for 2022, represents a significant health risk to all 2,600 of our employees across our 13 U.S. locations, as individuals attending the show return to our facilities and risk continued exposure to our entire employee base.”
The SHOT Show is owned and organized by the National Shooting Sports Foundation (NSSF). It has conducted the event each year since 1979, when it took place in St. Louis, MO.
SIG Sauer also cited the significant investment required to transport, house, feed and compensate staff on site—as well as create and transport its exhibits and gear—as factoring into its decision. To help buoy NSSF’s efforts in trying times, however, the company will, “…be making a $500,000 donation to NSSF to support both its mission and ongoing critical support of our industry.”
The 2022 SHOT Show is scheduled to take place Jan. 18 to 21 in Las Vegas, NV. It will span more than 800,000 square feet of exhibit and conference space and, when there are no pandemic concerns, attracts roughly 60,000 industry professionals.
Well, that's too bad. In my opinion we may be done with COVID as a real pandemic, but I've been wrong before.
_________________________ “ What all the wise men promised has not happened, and what all the damned fools said would happen has come to pass.”— Lord Melbourne
Posts: 18094 | Location: One hop from Paradise | Registered: July 27, 2004
Well good for them. I am not planning to purchase any thing new from them anyways. This stupid choice on their part just reaffirms why I am not interested in supporting them. Stay the fuck home and play with your dolls boys.
Not surprised and not sure it really matters. In the firearm category, Sig is only putting out plastic ware these days... and different color finishes + slide cutouts isn't innovative.
Posts: 3362 | Location: Mid-Atlantic | Registered: December 27, 2002
Kinda makes you wonder whether SIG is announcing early in order to discourage other companies from attending - while still being able to change their minds if every one else attends SHOT anyway.
Posts: 27293 | Location: Deep in the heart of the brush country, and closing on that #&*%!?! roadrunner. Really. | Registered: February 05, 2008
Originally posted by Dakor: Not surprised and not sure it really matters. In the firearm category, Sig is only putting out plastic ware these days... and different color finishes + slide cutouts isn't innovative.
I don't think it matters. It doesn't appear they are having trouble with sales and based on the announcement I read they'll save a lot of money.
Posts: 4080 | Location: NC | Registered: December 20, 2004
With more and more companies announcing new products online I wonder if Shot Show will go the way of Baselworld. Less and less brands show up and then finally petering out.
They probably haven't had a chance to do anything new anyway so skipping makes financial sense and rather than get crap in January over nothing new, they get crap now and when January rolls around this decision is old news.
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Posts: 1965 | Location: T-town in the 253 | Registered: January 16, 2013
^^ Its not like they let regular gun nuts like you and I monkeyfinger anything there anyway. Still, maybe that (monkeyfingering) will make the NRA annual meeting a more important event?
Posts: 27293 | Location: Deep in the heart of the brush country, and closing on that #&*%!?! roadrunner. Really. | Registered: February 05, 2008
Sorry, big yearly watch exhibition where the vendors showed their new wares. I believe Rolex was the first one to pull out a few years ago and then Omega. With the release of new stuff on the internet during the year instead of during the fair people had been complaining that it was losing its luster.
Originally posted by Dakor: Not surprised and not sure it really matters. In the firearm category, Sig is only putting out plastic ware these days... and different color finishes + slide cutouts isn't innovative.
It doesn't appear they are having trouble with sales and based on the announcement I read they'll save a lot of money.
Sure, it's about opportunity cost of capital like every such corporate decision. I've heard the "not having trouble with sales remark" hundreds of times during my career. That isn't the question, rather how much revenue could they make if they were truly innovative.
Posts: 3362 | Location: Mid-Atlantic | Registered: December 27, 2002
If they don't have anything new or they just want to save money, I don't care but don't use the lame ass covid excuse. If they weren't high on government contracts right now, I'd bet they'd pack their employees into that building, be it covid or bubonic plaque or whatever.
No one's life, liberty or property is safe while the legislature is in session.- Mark Twain
Posts: 3546 | Location: TX | Registered: October 08, 2005
Originally posted by mbinky: Sorry, big yearly watch exhibition where the vendors showed their new wares. I believe Rolex was the first one to pull out a few years ago and then Omega. With the release of new stuff on the internet during the year instead of during the fair people had been complaining that it was losing its luster.
It may be a test to see how customers react, Harley didn't show up at bikeweek in Daytona, COVID and all, but Indian, Honda, Suzuki, et al were there, HD stuck bikes on display with no employees, the normal massive crowds they get were not there in HD's display.
Could be a test to see if they can make consumer contact differently and eliminate the cost of SHOT...
Posts: 23590 | Location: Florida | Registered: November 07, 2008
Sorry, big yearly watch exhibition where the vendors showed their new wares. I believe Rolex was the first one to pull out a few years ago and then Omega. With the release of new stuff on the internet during the year instead of during the fair people had been complaining that it was losing its luster.
Baselworld. Hmm. I've been to Basel. Nice town.
_________________________ “ What all the wise men promised has not happened, and what all the damned fools said would happen has come to pass.”— Lord Melbourne
Posts: 18094 | Location: One hop from Paradise | Registered: July 27, 2004
