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Anchor Steam to end national distribution EDIT- Anchor now closing, pg.3 Login/Join 
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One of my favorite beers, while I'm local, others around the country may end up scrambling to get their cases or, end up calling The Bandit & Iceman.

https://www.insidehook.com/dai...s-outside-california
quote:
The world of craft beer wouldn’t be the same without Anchor Steam. That’s the case for a number of reasons, from the brewery’s role in informing drinkers that they had options other than Coors and Budweiser to the beer’s own origin story, which foreshadows the spirit of experimentation and willingness to dive into history that prompted countless brewers to do the same.

Now, in one of the brewery’s biggest moves since being purchased by Sapporo in 2017, Anchor Brewing has two big changes on the way — and they’re likely to leave fans of the brewery who aren’t based in California eminently frustrated.

Spirits reporter Dave Infante was the first to break the news on Twitter. “[T]ipster tells me @SapporoBeer has decided to cease production of @AnchorBrewing ’s historic Christmas Ale, and will no longer produce the brand’s portfolio for sale outside of the California market,” he wrote on Twitter on Friday, June 9.

One day later, Infante received confirmation from a company representative. The representative did point out that 70% of Anchor’s beers are sold within the state of California, which might help explain some of the thinking behind the decision. Though as Infante pointed out later in the thread, there’s also a lingering question about how the brewery’s union will respond to all of this.

Infante is continuing to cover the story, both at his newsletter and his column for VinePair. And for anyone who enjoys Anchor’s beer — or their Christmas Ale in particular — this merits keeping an eye on. Anchor’s Christmas Ales have traditionally gotten high marks in InsideHook’s overviews of holiday-themed beers — including 2021’s edition, of which Bonnie Stiernberg wrote, “it always feels a little like drinking a Christmas tree — in the best possible way.”

Is an annual tradition really coming to an end? Stay tuned.

This message has been edited. Last edited by: corsair,
 
Posts: 15255 | Location: Wine Country | Registered: September 20, 2000Reply With QuoteReport This Post
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My favorite for years. First had it a Giants game in San Francisco about 25 years ago. Later I could find it in Nashville grocery stores for several years but it disappeared. In fact it is hard to find good beer anymore as the shelves are filled with fruit flavored shit.


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Posts: 4386 | Location: Nashville, Tennessee | Registered: December 16, 2004Reply With QuoteReport This Post
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Wow, that's disappointing to hear. I used to buy the Christmas Ales and some years were better than others but the bottle was always a unique riff on an evergreen tree and IIRC are now a collector's item.

Anchor Steam was pretty good but the entire country is awash in craft beer and it's no longer as special as it was in the 80's and 90's and really hard to stand out these days.

I got to meet (then)founder/owner Fritz Maytag in 1997 when I was a student chef at the CIA and a member of A.L.E.S. the Ale and Lager Educational Society, one of many student groups on campus. Yes, he's the Maytag of the washing machines AND the delicious blue cheese.


 
Posts: 35257 | Location: Pennsylvania | Registered: November 12, 2007Reply With QuoteReport This Post
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If 70%+ of their sales are in California anyway, I suspect moving to 100% California sales won't be too much of a change for them. (Likely driven by their new corporate overloads deciding that the added cost of national distribution wasn't justified by <30% of their sales.)

It must be a pretty regional beer anyway, with the other 30% likely coming primarily from neighboring states on the west coast or out west. I've never heard of Anchor Steam beer.

Similar to something like Goose Island, which is all over the place in the northern midwest, available in every gas station, liquor store, and grocery store, but which you never run across down here. Or like Yuengling was on the east coast area, up until a few years ago when they started more national distribution.
 
Posts: 33568 | Location: Northwest Arkansas | Registered: January 06, 2008Reply With QuoteReport This Post
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quote:
Originally posted by RogueJSK:
I've never heard of Anchor Steam beer.
Ditto.

Still on my Guinness Draught kick here at the house...



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quote:
Originally posted by RogueJSK:
I've never heard of Anchor Steam beer.

(Similar to something like Goose Island, which is all over the place in the northern midwest, available in every gas station, liqour store, and grocery store, but which you never run across down here.)


Goose Island is a phony "craft" beer that doesn't even belong in the same category as Anchor beer TBH.

I used to see it in NY and PA but now realize it's been a while since I've seen it at distributer or a bar.

Anchor is one of the pioneers along with Sam Adams who revived the whole concept of good beer in the late 70's - early 80's and ushered in the "microbrewery" and later "craft brewery" revolution and without them we'd still be drinking crappy industrial swill.


 
Posts: 35257 | Location: Pennsylvania | Registered: November 12, 2007Reply With QuoteReport This Post
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quote:
Originally posted by PASig:
Goose Island is a phony "craft" beer that doesn't even belong in the same category as Anchor beer TBH.


I wasn't claiming they were comparable beers... I was saying they might be alike in that they could be regional heavyweights and household names in their areas while being fairly unknown outside their respective regions.
 
Posts: 33568 | Location: Northwest Arkansas | Registered: January 06, 2008Reply With QuoteReport This Post
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quote:
Originally posted by RogueJSK:
quote:
Originally posted by PASig:
Goose Island is a phony "craft" beer that doesn't even belong in the same category as Anchor beer TBH.


I wasn't saying they were comparable beers... I was saying they might be alike in that they could be regional heavyweights and household names in their areas while being fairly unknown outside their respective regions.


Understood.

What I think happened is early on, Anchor *was* special and sought after and was distributed pretty widely but as the craft beer revolution exploded and more and more areas got their own special craft brewers, they got pushed out. PA alone has far more craft breweries than even 10 or 20 years ago and they dominate around here. In a way they are a victim of their own success with the beer revolution they helped usher in.


 
Posts: 35257 | Location: Pennsylvania | Registered: November 12, 2007Reply With QuoteReport This Post
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It's a shame. I visited the brewery in 2004 and it's a lovely old historic place. I get the Christmas ale every year here in Houston. I guess I'll have to look forward to having some Anchor when I have the unfortunate need to travel to CA for business.


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Posts: 999 | Location: Houston, TX | Registered: May 20, 2002Reply With QuoteReport This Post
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quote:
Originally posted by PASig:
Wow, that's disappointing to hear. ....


I'm sure you can get someone to bring some across the state line...



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Posts: 11232 | Location: 45 miles from the Pacific Ocean | Registered: February 28, 2003Reply With QuoteReport This Post
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quote:
Originally posted by PASig:
Anchor Steam was pretty good but the entire country is awash in craft beer and it's no longer as special as it was in the 80's and 90's and really hard to stand out these days.


I loved and drank a lot of Anchor Steam in the 80s, I even toured their factory back then. It was a decade when there were no choices in craft beer, and back then the wine industry, Napa Valley, was a ghost town compared to recent years.

I haven't had an Anchor Steam in years, it was replaced by other micro beer companies. Even now, I am weary of IPAs and other full bodied beers, my tastes have gone back to lighter lagers and similar.



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quote:
Originally posted by oddball:
Even now, I am weary of IPAs and other full bodied beers, my tastes have gone back to lighter lagers and similar.


The bad old days of the 2000s and early 2010s, with every craft brewery out there trying to "out-hop/out-IBU" each other with their selections of eleventeen ridiculously overhopped IPAs were just awful. I got so tired of showing up at a new craft brewery back then just to find that (like many of the others) they had 6 beers on tap:
Hoptimator IPA
Hopocalypse Double IPA
Hops on Hops on Hops Triple IPA
Hopbominable Snowman Quadruple IPA
Midnight Pine Quintuple Black IPA
Pisswater Boring Lager (for the ladies)

But don't write off IPAs altogether. Saying "I don't like IPAs" is kinda like saying "I don't like wine"... There are so many different IPA types and styles out there that you're likely to find at least one that you like, with enough patience. The newer trend towards lighter and smoother IPA styles (New England IPAs/Hazy IPAs/Cosmic IPAs/etc.) is a vast change from the ubiquitous heavy and bitter IPAs of a decade or so back that were so reminiscent of rotten grass clippings and Pine-Sol mop water.
 
Posts: 33568 | Location: Northwest Arkansas | Registered: January 06, 2008Reply With QuoteReport This Post
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I used to drink a fair amount of Anchor Steam beer, but haven't for years.

But, I hate to see a smallish brewer (Anchor is small compared to Sapporo or InBev, but was big among craft brewers) get bought and pulled out of the market. The mega brewers buy these small brewers in part to remove them, not only as direct competitors, but to remove them totally from the market.




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Posts: 53447 | Location: Texas | Registered: February 10, 2004Reply With QuoteReport This Post
Get my pies
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quote:
Originally posted by RogueJSK:

The bad old days of the 2000s and early 2010s, with every craft brewery out there trying to "out-hop/out-IBU" each other with their selections of eleventeen ridiculously overhopped IPAs were just awful. I got so tired of showing up at a new craft brewery back then just to find that (like many of the others) they had 6 beers on tap:
Hoptimator IPA
Hopocalypse Double IPA
Hops on Hops on Hops Triple IPA
Hopbominable Snowman Quadruple IPA
Midnight Pine Black IPA
Pisswater Boring Lager (for the ladies)



You know the real reason why all these craft brewers do so many IPA's, right?

1. they are FAST to produce
2. they are easily "fixed" if something goes wrong and there are off flavors...just throw more hops in!
3. they take a relative low skill to make

Lagers on the other hand take much longer to make and are absolutely unforgivable if you screw them up and they take skill to do right.


 
Posts: 35257 | Location: Pennsylvania | Registered: November 12, 2007Reply With QuoteReport This Post
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I haven't had one in quite a while but very much looked forward to their yearly release of their Christmas Ale which they have been doing since 1975. Unique each year, though similar with artfully designed label.

https://www.youtube.com/watch?v=IOgIKd9yFv4



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Posts: 11524 | Location: Fort Worth, Texas | Registered: February 07, 2007Reply With QuoteReport This Post
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I always like it, but haven't been able to find it on the east coast in years.



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Posts: 13073 | Location: Central Florida | Registered: November 02, 2008Reply With QuoteReport This Post
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The beer industry in America is generally going to hell with the multinationals buying up anything that tastes good (to my palate anyway) and then killing the brand (Bass Ale), changing the recipe (Newcastle), or substituting some named-alike swill for a decent beer (Negra Modelo -> Modelo Especial). Whether they are trying to adapt to changing consumer preferences, or trying to influence them, I don't like it! Just try to find a nice malty English-style ale in a brewpub these days, good luck. Even porters and stouts seem to be getting harder and harder to find, not to mention the higher-end German lagers (e.g. Augustiner-Brau, Hofbrau, Spaten) being replaced on taps, and in stores by a plethora of no-taste "light" beers, nasty-tasting gimmick beers, and fruity alcohol waters. Didn't we shame Zima out of existence back in the day? Now they are foisting dozens of like products on us.

The micro breweries appear to be adapting to this trend by mimicking the "major" brands, dropping interesting brews and focusing on over-hopped IPAs or gimmick beers with flavorings from non-traditional sources (coffee, peanut butter, pumpkin, etc.) Maybe they are hoping to get acquired? Sorry guys, unless you have a brand that a major wants to kill, you're probably out of luck in that regard. There are still micros making interesting brews (Alewerks Tavern Ale, Bell's Best Brown), but I am very concerned that they too will succumb to the InBev/Molsen Coors/Heineken world domination through competitor acquisitions conspiracy.
 
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I just hope it's not in response to ESG bullshit
 
Posts: 346 | Location: Atco, NJ | Registered: April 02, 2005Reply With QuoteReport This Post
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I used to like Anchor Steam back when it was still a smaller op. I think they lost something when they increased volumes and stopped drinking it.

There are lots of good beers now that are easily available. In my mind, no real loss if Anchor Steam is less available / not available.




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Posts: 13300 | Location: In the gilded cage | Registered: December 09, 2007Reply With QuoteReport This Post
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I was introduced to Anchor beer way back when on a business trip to San Fransisco. Back then I did not drink beer because I found all the name brands to be boring.
I used to look for it on shelves and see it occasionally at bars, always a treat to find.
In a search for a beer that actually had taste I started drinking Guinness. I then discovered Anchor Porter a dark beer with great taste. It was my favorite for years.
Sorry to see it leave my region of the country.
 
Posts: 4746 | Location: Chicago, IL, USA: | Registered: November 17, 2002Reply With QuoteReport This Post
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