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Caffeine shot: Coke bets "Coke Plus Coffee" boosts soda

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July 25, 2018, 02:03 PM
Sigmanic
Caffeine shot: Coke bets "Coke Plus Coffee" boosts soda
I'm curious how this drink tastes? It's a little hard to imagine.



Coca-Cola thinks it may have found a new drink that will give soda sales a shot of caffeine: Coke Plus Coffee.

The company introduced the canned and bottled product in Australia last year, and has since rolled it out to Vietnam, Cambodia and Thailand. It did not say where it would next introduce the drink, but CEO James Quincey said during a call with analysts Wednesday that "early results are promising."

The version introduced in Australia has more caffeine than a regular Coke, but less than a cup of coffee, according to the company.

Coca-Cola is trying to find ways to keep people interested in its namesake brand, even as it works to adapt its lineup of drinks to reflect changing tastes. The efforts come as the world's largest soda maker faces growing concerns about sugar consumption, with the United Kingdom, Mexico, South Africa and several U.S. cities implementing special taxes on sugary drinks.

Such health concerns have prompted Coke to work on reformulating certain drinks to have less sugar or marketing existing diet drinks more aggressively.

In the second quarter, for instance, the company said that strong growth for Coca-Cola Zero Sugar in North America helped lift its sparkling soft drinks volume by 1 percent. The higher sales come after the company changed the name to make clearer the drink doesn't contain any sugar.

Before, the drink was just called Coke Zero, and the company said not everyone knew what that meant.

Diet Coke, which has been struggling for years, is also showing improvement, the company said. The familiar silver cans were recently revamped to be taller and slimmer, and the drink was offered in different flavors. Although sales volume for Diet Coke dipped 1 percent in the quarter, the company said pricing lifted revenue from the brand.

As for Coke Plus Coffee, Quincey noted that the company has tinkered with it, including "dialing up" the coffee cues so the aroma is stronger when it's opened.

For the three months ended June 29, Coca-Cola earned $2.32 billion, or 54 cents per share. A year earlier the Atlanta-based company earned $1.37 billion, or 32 cents per share. Results got a boost from a $42 million gain related to discontinued operations.

Removing one-time items, earnings were 61 cents per share, a penny better than expected, according to analysts surveyed by Zacks Investment Research.

Total revenue for the quarter slipped to $8.93 billion as the company refranchised bottling operations, but still beat forecasts for $8.54 billion.

Coca-Cola shares rose 2 percent to $46.29 in Wednesday trading.



https://www.foxbusiness.com/ma...s-coffee-boosts-soda
July 25, 2018, 02:12 PM
arfmel
Didn’t they offer a similar, vile tasting product several years ago? I’ll swan that I tried something along those lines that came in a little (maybe 8 oz) can.

Yeah. Coke Blak. Yuck.

https://en.wikipedia.org/wiki/Coca-Cola_Bl%C4%81K
July 25, 2018, 02:15 PM
V-Tail
I like Diet Coke, I like iced coffee. I wonder if I'll like the combination.



הרחפת שלי מלאה בצלופחים
July 25, 2018, 02:30 PM
PASig
Sounds absolutely disgusting. Frown

I like Coke and I like coffee but never together.


July 25, 2018, 02:43 PM
Palm
Speaking of Coke combinations, try a calimocho. A Spanish drink made up of equal parts Coke and red wine.
July 25, 2018, 02:48 PM
TigerDore
quote:
Originally posted by V-Tail:
I like Diet Coke, I like iced coffee. I wonder if I'll like the combination.


According to a wise philosopher:

Fruit: good.
Cake: good.

Fruitcake: nasty crap


-Jim Gaffigan



.
July 25, 2018, 02:56 PM
RAMIUS
It was gross when pepsi did it.


July 25, 2018, 03:04 PM
18DAI
Years ago they had Coca-Cona. Coffee flavored coke. It was in brown cans. It was delicious!! If this is as good they have a winner on their hands.

And please advise who is carrying it for sale! Smile Regards 18DAI


7+1 Rounds of hope and change
July 25, 2018, 03:10 PM
V-Tail
quote:
Originally posted by Palm:
Speaking of Coke combinations, try a calimocho. A Spanish drink made up of equal parts Coke and red wine.
I lived / worked in Spain for a year and a half. Never heard of this.

The only thing that my Spanish friends mixed with red wine, was brandy: one liter of red wine, one cup of brandy, to produce the real sangria (not the sweet kool-aid that is called "sangria" here in the U.S.).



הרחפת שלי מלאה בצלופחים
July 25, 2018, 03:16 PM
snidera
mexico just changed over to the lower sugar stuff & it is nasty. Same packaging look as the original now. I got bit twice over the last 2 weeks. Yuck.
July 25, 2018, 04:46 PM
Johnny 3eagles
During one of my 5 tours in WEST Germany, red wine and Coke was popular in the Augsburg area.





Any dog can be a Guide Dog if you don't care where you're going.


NRA ENDOWMENT LIFE MEMBER
July 25, 2018, 05:41 PM
RichardC
I miss the original Jolt Cola.
July 25, 2018, 07:51 PM
gearhounds
quote:
Originally posted by RichardC:
I miss the original Jolt Cola.

Hear, hear! Great stuff.

I think they carry the new variety at Dollar General stores...




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