I didn’t think it could be that bad, so I signed up with a BS email account just to see what they were trying to push.

Wow.

This is like a one hour course of videos and models where the over-the-top message is, “white people are entitled pieces of shit and you are a piece of shit if you dare think anything different”.

This was more overt and in depth that I ever could’ve imagined, I’m not normally one to jump on the “boycott“ train, but in this case I am done with NorthFace.
North Face ripped after offering 20% discount to customers who take ‘racial inclusion’ course: ‘Completely bonkers’

Wow. How do marketing departments get SO stupid?

Make a good product, sell it at a reasonable price, make a fair profit, pay your crew well, and return some dividends to the shareholders. It's "that easy." There is zero need to inject politics or virtue signaling into the process.

white folk need to start videoing themselves going into everything from banks, stores, dealerships, venues, restaurants, government offices, utilities etc., and start asking for any and everything to be given/granted them because of "White Privilege", and blow up the interwebs.

(Similar to Matt Walsh's "Man on the Street asking "What is a Woman")

They got on my hit list a few years ago when they started the drag queen commercials. I will never buy one of their products again. I have two of their jackets and it pissed me off so much I took a permanent marker and blacked out the North Face logo. Black jackets so it matches.

I now wear Black Face.

Didn’t TNF refuse to sell to a large LEO related order some years ago?

^^^^^^I believe so and also to some large company in the oil industry.

quote:

Originally posted by vthoky:
Wow. How do marketing departments get SO stupid?

This is just the leading edge of the brain washed college students with a degree in being woke finding their way into the corporate world. It's going to get worse.

North Face used to be a maker of truly top-notch expedition-grade outdoor gear. One of a half-dozen or so that, if you truly wanted the best possible outdoor gear, was one to which you turned.

Now I don't even consider them anymore.

Sadly...

quote:

The 58-year-old, Colorado-based company — owned by VF Corp., which also owns Vans, Timberland and JansSport ...

I guess I'll cross Timberland off my go-to list, now, as well

When a company begins to virtue signal for attention it is an indicator of the company losing its way and no longer focusing on making the best possible product. Much like when bands get political all of a sudden it is an indicator that they are no longer in their prime.

Here’s to hoping it costs them dearly in the long run.

I wouldn't do it if they offered a 100% discount.

Buying from them is putting your hard earned money directly into leftist causes. Nope. Not me.

Patagucci is in the same boat.

Why is it that it's always white people talking about how bad non-white people have it? And if those white people really believe what they're saying, why are they not giving up what they have to the non-white people who they feel are disadvantaged?

VFC owns The North Face and several other brands. They even have a special link on their page for "Inclusion, Diversity, Equity & Action"

Let's look at their leadership team: https://www.vfc.com/our-compan...tive-leadership-team

9 of 10 are clearly white. 1 might be Asian.

6 are men, all white.

Where's all of that diversity they're preaching? Why is it that they are demanding diversity, but not practicing it?

quote:

Originally posted by stickman428:
When a company begins to virtue signal for attention it is an indicator of the company losing its way and no longer focusing on making the best possible product.

That is as much a problem for me as my being fed up with having somebody try to force the deranged woke agenda down my throat every time I turn around.

If a company isn't focusing 100% of its efforts on making the best possible product as economically as possible, why should I spend my hard-earned money their products?

The discount is only for customers in Europe . If you're American you are welcome to take the course but all you get for it is a warm fuzzy feeling ...

A desperate gasp for relevancy from a company that lost its status in its retail space.

quote:

Originally posted by BOATTRASH1:
^^^^^^I believe so and also to some large company in the oil industry.

Yes, they stepped on their own collective dick.

I needed a light jacket, though our "winter" seems to be over here in Florida. I looked for a North Face, but didn't find one I liked, so went for a Wrangler Jean jacket instead (already got one, but it is lined-needed a very light jacket).

Guess I did the right thing.

Bob

So what kind of a discount do they give to POC?

I mean, reparations and all.

Maybe have a skin tone chart at check out with a sliding scale where you pay based on your melanin leve?

Pasty white pays MSRP plus an oppression surcharge where dark as night gets gratis…

Referenced above but i'll dare to say it again, Patagonia is equally woke, with foundations set up now to finance woke efforts against us.

As it turns out, I have never bought any of their crap so this will be a clean sweep for me.

May they find themselves broke asap.

If you are white and you still buy this shit, you are part of the problem. 20% off a piece of clothing isn't enough for me to sell my soul.

White liberals are some of the dumbest people on earth.

If white privilege was so evident, why do more white people try to claim black/hispanic than vice versa? Why do so many white academics claim to be black or Native American to get coveted jobs?