Aug. 18, 2025, 8:40 AM CDT By MSNBC Later this year, MSNBC will take on a new name: My Source News Opinion World (MS NOW).
This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you’ve relied on for nearly 30 years.
For our viewers who have watched us for decades, it may be hard to imagine this network by any other name. We understand. But our promise to you remains as it always has. You know who we are, and what we do.
The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — whether that’s as you’re having a cup of coffee getting ready for the day ahead, seeking answers during breaking news moments, going deeper on the day’s headlines in the evenings, or discussing the week’s biggest stories on the weekends.
You might be wondering, why is this change happening? As part of our move to a new media company, VERSANT — which also includes CNBC, Golf Channel, GolfNow, and SportsEngine — we’ll no longer be part of NBCUniversal and NBC News. This gives us the freedom to chart our own path forward, and we’re excited about where it’s headed.
In fact, we’ve been growing. In the past few months, we’ve welcomed Pulitzer, Emmy, Murrow, and Peabody award-winning journalists into our newsroom, and have been recruiting for nearly 100 new roles. At a time when so many newsrooms are shrinking, we’re investing in more reporting, more coverage, and more ways to serve you.
Regardless of our name, our commitment to this community remains as strong as it’s ever been and in the months ahead we will unveil new ways to connect with you directly.
We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor.
As Rachel often reminds us all … watch this space.
Posts: 4285 | Location: Texas | Registered: April 16, 2012
The rebranding is for 2 reasons. One being making a stink and making the news sites, for a story, as a means to draw attention to it. Two, they are doing what every other company is doing now, changing direction and business model, and going after Gen Z I bet. It won’t work. It’s a desperation move and it’s already a failure.
What am I doing? I'm talking to an empty telephone
Posts: 14164 | Location: Down South | Registered: January 16, 2010
These leftists just don’t get it- whatever footprint they’d manage to keep in the brave new streaming world is limited to a tiny rabid following within the echo chamber. The MSM is nearly dead of suicide.
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