Did You All Know That Aunt Jemima Is Now “Pearl Milling Company”?

July 31, 2021, 06:29 PM

Was out food shopping this morning, I’m walking past the aisle where all the pancake mix and pancake syrups, etc are and I see this new brand called Pearl Milling Company on the shelves. I’ve never heard of this stuff before, so I quick googled it on my phone and found out that it’s the new name for Aunt Jemima.

Way to go you woke douchebags

You’ve completely destroyed a 130 year old household name brand and replaced it with something that looks unknown to consumers. Aunt Jemima was such an iconic brand and it stood out on the shelves, this you could not pick out amongst all the other brands there now. It looked almost generic.

I hope their sales drop off a cliff.

What a dumb name, they claim it was the “original“ name of the company, but that’s BS.

July 31, 2021, 06:36 PM

Mars_Attacks

She got fired for being black.

July 31, 2021, 06:41 PM

.38supersig

quote:
Originally posted by PASig:
Pearl Milling Company?

Who?

Yeah, I don't think that I'm looking for that when browsing the aisle. We weren't shopping for syrup 131 years ago, so as you say:

Their sales will drop off a cliff.

July 31, 2021, 06:41 PM

Balzé Halzé

(Stolen from the political meme thread)

~Alan

Acta Non Verba
NRA Life Member (Patron)
God, Family, Guns, Country

Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan

"Once there was only dark. If you ask me, light is winning." ~Rust Cohle

July 31, 2021, 06:46 PM

V-Tail

quote:
Originally posted by Mars_Attacks:

She got fired for being black.

Post of the day!

July 31, 2021, 06:49 PM

ZSMICHAEL

Uncle Bens rice was good. Bens rice sucks. I think they made whitey cut down on the salt. Is Mrs. Butterworth still around?

July 31, 2021, 06:53 PM

TXJIM

quote:
Originally posted by ZSMICHAEL:
Is Mrs. Butterworth still around?

I think she came out as transfat and changed his name to Mr. Margarineworthy…..

July 31, 2021, 07:17 PM

dsiets

quote:
Originally posted by TXJIM:
quote:
Originally posted by ZSMICHAEL:
Is Mrs. Butterworth still around?

I think she came out as transfat and changed his name to Mr. Margarineworthy…..

Lol, I see what you did there.

July 31, 2021, 07:35 PM

mark60

When I realized the only syrup in those bottles was the high fructose variety I started buying real syrup.

July 31, 2021, 07:43 PM

chellim1

quote:
Originally posted by Mars_Attacks:
She got fired for being black.

Yeah... but I hope the white dudes who did it also get fired for killing the brand

"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible."
-- Justice Janice Rogers Brown

"The United States government is the largest criminal enterprise on earth."
-rduckwor

July 31, 2021, 08:15 PM

NavyAgShooter

Uncle Ben's Rice is now Ben's Original Rice.

July 31, 2021, 08:25 PM

cas

Don't buy it, you can still taste the racism.

August 01, 2021, 06:55 AM

sgalczyn

Go with real maple syrup or go away!

August 01, 2021, 07:10 AM

stickman428

I made a post when they first announced they would be canceling Aunt Jemima. It pisses me off that anyone actually thinks this has any positive impact on our society. Even my super liberal relatives think this was beyond idiotic with the exception of my brothers wife. She thinks it was wonderful. She is beyond gone because her stage 4 progressivism has metastasized so there is no hope for her. Her ability to reason and think on her own has been replaced with all important emotions and that seems to trump everything else in her world.

Pearl milling company sounds like a boring name that is easily forgettable. I bet they are so proud of themselves for erasing a beautiful icon and making their brand identity vanish.

I long for a day when advertising and companies seek to be apolitical and focus on their products and customers first. Corporate wokeism is silly, stupid and ultimately dishonest.

August 01, 2021, 07:14 AM

Fredward

I find it ironic that the only two black faces I was familiar with until about age 8 have been cancelled. Ben and Aunt Jemima used to smile at me as I ate....but I'm sure they have a nice, woke logo now.

August 01, 2021, 07:52 AM

Mars_Attacks

It's the end result of participation trophy culture.

Some leftist shitbag somewhere had to have their recognition for "doing something". Look at meeeeee, I DID SOMETHING!!!! I'm important now! I have a legacy!!!

Even though what they did was evil. They still think they are the good guy because those around them think the same.

Doing something good requires sacrifice. Doing something evil hurts others and you gain.

August 01, 2021, 01:15 PM

Lefty Sig

quote:
Originally posted by mark60:
When I realized the only syrup in those bottles was the high fructose variety I started buying real syrup.

And they now advertise "No High Fructose Corn Syrup". Check the ingredients and the top item is "Corn Syrup". Yeah.

Forget the mass marketed synthetic crap, it's all the same regardless of brand.

August 01, 2021, 01:56 PM

Graniteguy

What a horrible name for a pancake mix and syrup product. Some real marketing geniuses at Pepsico and Quaker Oats.

August 01, 2021, 02:12 PM

V-Tail

quote:
Originally posted by sgalczyn:

Go with real maple syrup

Absolutely!

A 32-ounce jug is around ten bucks at Costco.

Tastes so much better than the chemistry experiment artificial stuff.

August 01, 2021, 02:29 PM

sjtill

Since I'm on a low-carb lifestyle (not "diet"), I don't walk down that aisle. I do miss the Indian lass on Land O'Fakes, however.
Is there still a Hiawatha Falls in Mpls?