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I always knew there was something special about Taco Bell Login/Join 
I Am The Walrus
posted
One of my guilty pleasures. And unlike White Castle, you can find Taco Bell throughout the entire country.

https://finance.yahoo.com/news...urant-153058944.html

quote:
Taco Bell is America’s favorite “Mexican restaurant,” according to a new survey.

The fast food chain beat out Chipotle (CMG) and Moe’s Southwest Grill to win “Brand of the Year” for the first time since Harris launched its EquiTrend Study 30 years ago.

The Harris Poll EquiTrend Study measures the overall health of a brand by asking consumers questions based on three variables — familiarity, quality and future consideration. The results are aggregated into a one-number score.

This year, Taco Bell (YUM) surpassed Chipotle and Moe’s Southwest Grill, the latter of which was the Brand of the Year in 2016 and 2017. Prior to that, Chipotle ranked as the No. 1 Mexican restaurant brand, but its standing was severely impacted by various outbreaks of foodborne illnesses. The fast casual and health-conscious chain experienced a 10.7 point drop in 2016 because of the negative sentiment surrounding the brand. Other choices included Qdoba, Baja Fresh and Del Taco.

Taco Bell has gained traction with innovative product offerings, by serving breakfast and creative selections like Mexican Crispy Chicken Pizza and the Naked Egg Taco. The brand rolled out limited edition Nacho Fries earlier this year, which was the most successful product launch in Taco Bell’s history.

“Taco Bell’s marketing is ubiquitous so it wasn’t surprising to me that they came out on top this year. It’s not so much that Moe’s or Chipotle are falling off the map. Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks,” said Amir Kanpurwala, the director of the survey.

The 2018 Harris Poll EquiTrend Study is based on a sample of 77,031 U.S. consumers at least 15 years old surveyed online, in English, this year from January 3 to February 15.

Chipotle’s potential comeback

Brian Niccol, the very leader who is credited for Taco Bell’s resurgence, became Chipotle’s CEO on March 5. Niccol served as CEO of Taco Bell for three and a half years, but had been a part of the Yum Brands ecosystem since 2005, in roles ranging from chief marketing officer at Pizza Hut to chief marketing and innovation officer at Taco Bell. He introduced the “Live Más” tagline, breakfast and popular offerings like Doritos Locos Tacos and the Cantina Power menu.

In an interview with Yahoo Finance, Niccol said consumers should anticipate some exciting new offerings at Chipotle, including beverages, desserts, happy hour specials and late night bites.

“We want to obviously be very consistent with our mission, which is food with integrity. We also want to be very consistent with leveraging the operational capability that we have. And then where it makes sense, we’ll innovate around the operating model so that we can provide great food experiences that extend Chipotle’s reach,” he said.

Niccol has been rolling out his digital-first, innovation-focused vision. The company has been pushing a new television ad that emphasizes the freshness of its ingredients. Last week, the company announced it would start delivering its food through a partnership with startup DoorDash.

According to Kanpurwala, investors are hoping Niccol, as a creative leader, will replicate the same success he had at Taco Bell as he enters a new chapter at Chipotle. We’ll see if the fruits of his efforts are reflected in next year’s poll.


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This will come as quite a shock to most Mexicans.

Taco Bell was one of the original clients of the group which became Realty Income. That bunch financed their first stores.

Taco Bell world headquarters was in Orange Co. across the 405 from John Wayne Airport. I had an office in a neighboring building for a spell. Taco Bell had a company cafeteria which was a great place to grab lunch. Everything from serious hot meals, grill, deli, ethnics, soup and salads, breakfasts. They also had a gym onsite, all you needed was shoes, everything else was furnished, a dry cleaner pick up, small store with greeting cards, lip balm, gum, candy, etc. It seemed like a heck of a good place to work. I got to know one of the corp. pilots who thought so, too.




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Raptorman
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Taco Bell is to Mexican as Pizza Hut is to Chinese food.


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I refuse to eat that disgusting crap. I would rather starve.
 
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I knew a Girl (Blonde) who thought Taco Bell was a Mexican phone company.


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I had a friend muse that Taco Bell was the only restaurant in existence that could use the same 10 ingredients to make 20 different menu items, and sell them all at different prices.


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The american love for horses continues...
 
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Prophecy by John Spartan?

https://youtu.be/xFiDoOgRTpk?t=7s
 
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Taco Bell: 6 ingredients 20 different ways

I had it for lunch yesterday. But hey, I’m a fast food junkie Big Grin.


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quote:
Originally posted by a1abdj:
I had a friend muse that Taco Bell was the only restaurant in existence that could use the same 10 ingredients to make 20 different menu items, and sell them all at different prices.


Well that is pretty much all American-style Mexican food.

But calling Taco Bell "Mexican food" requires quite a suspension of disbelief. And I suspect that whatever you call, the fact that it is the biggest seller is due solely to the fact that in much of the country, it is damn near the only "Mexican food."




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quote:
Originally posted by a1abdj:
I had a friend muse that Taco Bell was the only restaurant in existence that could use the same 10 ingredients to make 20 different menu items, and sell them all at different prices.


LOL. That's all mexican food. Same choices of meat, beans, rice, cheese, salsa, and tortilla.

Wrap everything in a tortilla, it's a burrito. Stick it in the oven with the cheese on top, it's enchilada. Just wrap the meat in a tortilla and fry it, it's a taquito. Use a smaller tortilla, it's a taco. Stick everything in a plate and let the customer wrap their own choices in a tortilla, it's a fajita. Just put the cheese between two tortillas, it's a quesadilla.

After one bad episode with Taco Smell, I haven't been back in decades. I still don't plan on going back.



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quote:
Originally posted by Copefree:
Taco Bell: 6 ingredients 20 different ways

I had it for lunch yesterday. But hey, I’m a fast food junkie Big Grin.


I think thats pretty much most Mexican restaurant menus
 
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quote:
Originally posted by rusbro:
The american love for horses continues...


Oddly, they supposedly no longer use horse and my crunchy taco supremes don't taste quite right.
 
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Oh, God, I hate that place.

I am surrounded by "real" Mexican, owned by real Mexicans. Taco Bell is stoner food.



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Ewwwwwwwwwwww!


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I have not eaten at a Taco Bell since being in high school almost 30 years ago and doubt I ever will eat at one again in my life. The only Mexican fast food I will rarely have is Taco Cabana.




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Definitely not a case of cultural appropriation Big Grin



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Taco bell is not quite complete without a few grains of beach sand in it....



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