I've about had it with the ad industry making males out to be the dumbest thing walking the face of the earth!!
not only do the white women know more than the men but now it's to the point that people of color are smarter the white males.

Are you fucking kidding me?

Let me rephrase that; Just what the hell does skin color and intelligence have to do with each other?

Re-read it 400m. The question should be why advertisments keep doing this. Go watch some ads, op could have said it better, but it's a strange thing you'll note they do in multiple ad situations.

I get what he's saying. Not trying to put anyone of any color down.

Yes. I get it. Also sitcoms. White men seem to always be portrayed as some sort of doofus.

It’s written in poor taste. I’ll let the OP defend it.

quote:

Originally posted by roarindan:
I've about had it with the ad industry making males out to be the dumbest thing walking the face of the earth!!
not only do the white women know more than the men but now it's to the point that people of color are smarter the white males.

I agree, white males seem to be the butt of TV commercials, while women and people of color in particular are depicted to be the more rational ones. Last year, my wife and I, on a whim, counted how many white folks were in a commercial break, and they were outnumbered by 4-1.

This has been going on since last century. I gave up on network sitcoms back then due to the constant male bashing and family values bashing.

Of course companies have customers of all kinds. I have no problem with ads promoting to those groups. The denigration of certain demographics is unnecessary, yet it has been a favored strategy for decades.

quote:

Originally posted by oddball:
Last year, my wife and I, on a whim, counted how many white folks were in a commercial break, and they were outnumbered by 4-1.

There's a local outdoor clothing company here that makes outstanding products. Everything from ski parkas to summer bicycle shorts. Their mens winter catalogs have been almost exclusively non-white models. Good looking athletic men for sure that show off the products very well. But completely non-representative of demographics on the ski mountain or around town. Were the ratio of races not so vastly unrealistic, I would never notice the model's races. The virtue signaling over rides the business sense.

I wear their clothes daily. If their marketing denigrated me, it would be a different story.

Here's an example of the phenomenon:
The chunky white guy is cast as the dumbass, while the soy-boy American and European dude are shown to be the hipper and wiser of the group. It's insidious, but easy to spot everywhere.

I've always joked that if aliens were to monitor our TV commercial transmissions to study us, they'd come to the conclusion that:

1. ALL marriages are mixed race
2. ALL middle aged white guys are dumbasses that need a strong female type to save them
3. Gays are 50% of the population of the Earth

^^^

4. Only biracial couples can afford to buy new cars.

quote:

Originally posted by Fly-Sig:
This has been going on since last century. I gave up on network sitcoms back then due to the constant male bashing and family values bashing.

Of course companies have customers of all kinds. I have no problem with ads promoting to those groups. The denigration of certain demographics is unnecessary, yet it has been a favored strategy for decades.

Yep, the one that used to piss me off, royally was a Best Buy commercial. I make a point, to NOT watch commercials. It was much easier watching sports when I had satellite cable and a DVR. Every commercial break, if live, I’d get up, do some house chore. Even when I used to watch the FesterBowl, I’d pause it and wouldn’t start the game until half time. FF through all the bullshit commercials.

But that BB commercial was the start of this shit as far as I remember. A couple, walks in, and the male loses his shit, acts like a fucking child, makes fucking child noises, and just runs. Other companies followed suit. Even a few years ago there was a Progressive commercial for motorcycle insurance. Dude is riding. Bike breaks down or something. His wife picks him up. And somehow, that must be a fucking miracle..the bike in the next scene, is somehow crammed into a SUV/CUV (impossible in reality). Wife is driving the CUV and says “Daddy just HADDD to get a bike”. Husband is sitting the front passenger seat like a 10 year old boy who just got caught at school, throwing shit.

Marketing and advertising is a plague on society. Haven’t regularly watched commercials since the 90’s, same as you Fly-Sig. It was old then. I had zero control of my color. I had zero control of my sex. I had zero control that I was born in America. Life is a lottery. Sex, nor skin color, determines IQ and thinking ability. I’ve had an aversion to marketing and advertising since I was a young child. I’ve always thought it was a bunch of bullshit and it remains so.

quote:

Originally posted by vinnybass:
Here's an example of the phenomenon:
The chunky white guy is cast as the dumbass, while the soy-boy American and European dude are shown to be the hipper and wiser of the group. It's insidious, but easy to spot everywhere.

I've been tracking those trivago commercials. It only used to be the older guy. Now, they're adding the younger guy to broaden the appeal. What I don't get is the older guy to begin with. Is he someone's relative at the company? He's got fake teeth; I can't place his accent. And people are suppose to be like him if they're smart and want to save?

At least, it's not Mulvaney pushing the products now so that's a step in the right direction.

Edith was a dingbat but at the end of the show, Archie Bunker had his foot in his mouth.
Chrissy was an airhead but Jack Tripper was the doofus. Al Bundy, Tim the toolman, on and on.
Probably all shows now, I haven't watched network tv in 25 years, just good reruns.
Same with commercials. show me one where white guy smart, any other race or gender stupid.
I'll eat my hat.

quote:

Originally posted by Schmelby:

show me one where white guy smart, any other race or gender stupid.bbI'll eat my hat.

Red Forman. You want fries with that?

I forget what the ad is for, but there is one with a guy trying to build his own swimming pool and gets his feet stuck in the concrete, like giant "cement shoes," and mocked by his "tween" daughter. Not only is this stupid in itself, but in real life, the setting of concrete generates heat, which would burn the hell out of him.

quote:

Originally posted by V-Tail:

quote:

Originally posted by Schmelby:

show me one where white guy smart, any other race or gender stupid.bbI'll eat my hat.

Red Forman. You want fries with that?

OK. You got me there. Red was great. My first car was a 68 Vista Cruiser.

It's because there's only one specific class that companies feel safe w/ showing as comedic or idiotic. White (check). Male (check).

And yeah, it's been like that for years.

The smartest person trend seems to be attractive black females. I'm all for for attractive black females but I'm not sure of their actual real numbers where they seem to be 80% of our population, if we're supposed to keep track of such things for representation and such.

It’s the aliens. Really, the aliens. They control everything. Just ask Homer.