"America is at that awkward stage. It's too late to work within the system,,,, but too early to shoot the bastards." -- Claire Wolfe "If we let things terrify us, life will not be worth living." -- Seneca the Younger, Roman Stoic philosopher
"I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965
Posts: 17800 | Location: Texas | Registered: May 13, 2003
A real life Sisyphus... "It's not the critic who counts..." TR Exodus 23.2: Do not follow the crowd in doing wrong... Despite some people's claims to the contrary, 5 lbs. is actually different than 12 lbs. It's never simple/easy.
Posts: 4992 | Location: In the arena... | Registered: December 18, 2005
Creative. Also somewhat nice to see the DieHard brand back in play. So much negativity regarding storied brands and retail companies these days. After a while one just gets tired of seeing so much get thrown out and tossed aside just because we live in The Age of Amazon, as if Bezos really needs to control and dominate any more that what he already does. At least a few things have survived out of the smoldering heap that was once known as Sears Roebuck.
(A wave of old-time nostalgia just hit...I just realized how much I miss their old Christmas catalogs...)
-MG
Posts: 2314 | Location: The commie, rainy side of WA | Registered: April 19, 2020
They should have saved that for a Super Bowl commercial. Assuming anyone will be watching the Super Bowl. Or maybe they're in a rush to push the product.
I think a commercial like this, with internet shares like this, will reach as many people as the stupid bowl with a tiny fraction of the price. The days of the high dollar SB add is an outdate model and may be on the slide. Viral marketing costs so little you can spend so much more on production. Like paying Bruce Willis.
_____________________________________________________ Sliced bread, the greatest thing since the 1911.
