Most of their ammo is average-priced, but they have a fair selection of it. I want to talk about a standout. Fiocchi, in their Defense Dynamics line, makes a 12-gauge shotshell in 9 x #1 buck @ 1250 fps for reduced recoil while still patterning adequately from a cylinder-bore. I paid $13.98 for 25 in Kingsport, TN, not bad at all, but today happened to be in Somerset, KY, where it was $11.99. Most other buckshot loadings are over a buck a shot. (pun intended) This only applies if you have one of their stores within a reasonable distance and can visit in person. For some reason this load is not shown on the website. I've run into this before.