Victoria's Secret going woke

June 18, 2021, 12:48 PM

quote:
Originally posted by Flash-LB:
Looks like overweight people live longer than obese people or underweight people. Maybe VS is onto something.

https://www.webmd.com/diet/new...people-live-longer#1

Study: Overweight People Live Longer

Not so fast: Is it True that Overweight People Live Longer?

TL;DR: Some evidence suggests that overweight people live longer, but the evidence is suspect.

A study published in JAMA suspect? Say it ain't so!

June 18, 2021, 01:07 PM

jhe888

quote:
Originally posted by BBMW:
If you owned a lingerie company (and one big enough to have national, and maybe international, presence), you'd likely hire an advertising agency to put together your advertising campaigns. That advertising agency would do the research to figure out who the largest groups of your potential customers are. They would than likely put together focus groups of made up of these people. They would discuss with them what drives their purchases. They would expose them to multiple different advertising materials representing different advertising campaign styles, ands see which were the most effective. Then based on those results, they'd develop a broad based advertising campaign for the brand.

Another thing that's likely going on here is that they're targeting younger customers. These are much more friendly to, shall we say, alternate lifestyles, than older customers. Lately I'm seeing A LOT of advertising featuring, shall we say, non-traditional groups. There's too much of this for me to think this isn't the result of marketers doing their homework, and deciding this works.

Many people can't see beyond their own horizon. It is a danger ALL of us face. We often think that if it doesn't suit us, personally, it won't suit anyone else, either.

I am sure you are right about giant national advertisers. They work very hard to do actual research on what advertising works.

Hiring Rapinoe won't work on me, but it probably works well on a lot of buyers Coke wants to bring into the fold.

I try to be aware of my own blinders, but it is hard. Some people don't even realize they have blinders on at all - they can't think outside their own box.

June 18, 2021, 01:10 PM

jhe888

quote:
Originally posted by 46and2:
I think there's something dangerously wrong with society's general acceptance of widespread (no pun) obesity. Heart health, healthcare costs overall, individual happiness, etc, I vehemently think the answer should be much much more of encouraging healthy living as opposed to accepting a Dunlop culture.

I have a bunch of overweight relatives and friends and they're almost all unhealthy as fuck, not "living" all that well, eating too damn much, rarely exercising, and most of them consistently complain about it, and there's the ancillary costs of bad knees, hips, and so on. We seem a very unfit county, on the whole.

Now, I'm kind to them, and I love them anyway, but it's hard to watch, year after year after year, and while I agree they deserve dignity and advertising that caters to them as well, like most things woke-ish I think it goes too far, or rather we never really try hard enough to actually solve the problems of obesity.

Instead we (modern times) are trying to sell them more Diet Cokes and Low Calorie Ice Cream, or just tell them it's fine, and it's not, not really, so let's maybe find a better way than normalizing obesity itself, eh?

It IS unhealthy and it IS avoidable and fixable for a great many of those affected. This much is inarguable.

Sugar and Salt kill more folks than most causes, in a sense, and that's just crazy, really.

Also, Victoria's Secret sucks anyway.

You are probably right.

But in the context of this thread, it isn't Victoria Secret's job to encourage healthy living. It is Victoria Secret's job to enrich its shareholders by selling more underwear. And if that means putting fancy undies on chubby girls in ads, that is what it is going to do, and what it should do.

June 18, 2021, 01:50 PM

RichardC

In related new, sales of "No Fat Chicks" bumper stickers are down.

June 18, 2021, 02:16 PM

chellim1

quote:
Rather, the studies generally suggest that people with a BMI of 25 to 29.9 -- which is considered overweight but not obese -- have a survival advantage over people with higher or lower BMIs.

I'll take it...

quote:
it isn't Victoria Secret's job to encourage healthy living. It is Victoria Secret's job to enrich its shareholders by selling more underwear. And if that means putting fancy undies on chubby girls in ads, that is what it is going to do, and what it should do.

Exactly. Businesses exist to make a profit. Period.
As Milton Friedman was famously quoted to have said, "The business of business is business."

"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible."
-- Justice Janice Rogers Brown

"The United States government is the largest criminal enterprise on earth."
-rduckwor

June 21, 2021, 09:19 AM

BamaJeepster

June 21, 2021, 09:25 AM

erj_pilot

Oh hails naw......

I ain't quite that f*c*ing WOKE yet!!!!

"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne

"Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24

June 21, 2021, 09:40 AM

stickman428

If the argument that these companies have hired professional advertisers who have taken the pulse of America and that’s why were seeing these types of commercials is true. I can only assume that the average American has a gay person in a mixed race relationship and possibly suffering some sort of head injury while taking prescription pills whose side effects are far worse than whatever ails them.

I think the argument is probably correct to a degree and makes me wonder what the future is going to look like when people are already dumber and reaching levels of idiocy that I thought were only theoretically possible.

June 21, 2021, 09:57 AM

XLT

My wife was the manager at our local store 25 years ago. Those were great days, and yes I have video's and tons of pictures.

June 21, 2021, 10:06 AM

Rick Lee

I don't care how long overweight vs. obese people are expected to live. It's a quality of life thing. I work in final expense life insurance and last week was one of those weeks where every single person I wrote was an insulin diabetic (onset after age 40) and none were particularly overweight. One had had a toe amputated. I do not want to ever have to prick my fingers, inject insulin or worry about amputations, to say nothing of looking or feeling out of shape. There are a ton of issues that come with being overweight. They may take a while to catch up with you, but they do catch up.

June 21, 2021, 10:06 AM

Balzé Halzé

Is that Victoria's Secret ad poster for real?

June 21, 2021, 10:09 AM

Flash-LB

quote:
Originally posted by Balzé Halzé:
Is that Victoria's Secret ad poster for real?

I looked around the net and it seems like it's a hoax.

VS does have overweight models in some of it's ads as well as trans models, but nothing quite that bad. Close, but not quite.

June 21, 2021, 10:11 AM

BBMW

There could be a business opportunity in here. Start a lingerie company, and basically use VS's old playbook. Hire the tall, thin, attractive models, do the flashy fashion shows. Do all the heavy national advertising / marketing of such. Then we'd see who actually sells more.

Oh, and much like S&W was spun out of American Outdoor Brands, VS is being spun out of its parent company, and being forced to go it alone.

https://nypost.com/2021/06/21/...s-name-amid-rebrand/

June 21, 2021, 10:14 AM

ensigmatic

quote:
Originally posted by Balzé Halzé:
Is that Victoria's Secret ad poster for real?

Seems unlikely. Then again: I've seen a lot of things over the last few years I'd once have regarded as unlikely. So who knows?

June 21, 2021, 10:24 AM

BamaJeepster

quote:
Originally posted by ensigmatic:
quote:
Originally posted by Balzé Halzé:
Is that Victoria's Secret ad poster for real?

Seems unlikely. Then again: I've seen a lot of things over the last few years I'd once have regarded as unlikely. So who knows?

My assumption was no, but given their new direction it was definitely plausible!