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Why Are So Many Subarus White?

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June 30, 2025, 10:09 PM
Rightwire
Why Are So Many Subarus White?
They are easier to see when sitting on the side of the road with the yellow blinkers on.




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343 - Never Forget

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June 30, 2025, 10:51 PM
Aglifter
I’m trying to choose between a ford transit and a Denali for a family car.

I will get the Denali in white as anything else is too hot.

I will not get the transit in white. Big Grin
July 01, 2025, 12:10 AM
mcrimm
quote:
Originally posted by Krazeehorse:
I expect white paint is less expensive. I’ll consult my paint buddies.


That is very true. I believe red is the most expensive color due to the amount of pigments.



I'm sorry if I hurt you feelings when I called you stupid - I thought you already knew - Unknown
...................................
When you have no future, you live in the past. " Sycamore Row" by John Grisham
July 01, 2025, 02:54 AM
sonnydaze
quote:
Originally posted by PASig:
the majority of them are only white colored?


Subaru is the state car of Alaska.
In Alaska, it snows a LOT.
July 01, 2025, 08:41 AM
sig2392
US colors by popularity
1 White 25%
2 Black 22%
3 Gray 20%
4 Silver 14%
5 Blue 9%
6 Red 7.5%
7 Green 2%
8 Brown 0.9%
9 Orange 0.3%
10 Gold 0.1%
11 Purple 0.09%
12 Yellow 0.08%

We have gone to a small palette of colors for years.

People worry more about resale than the color they want, and manufacturers have responded.
July 01, 2025, 09:08 AM
ridewv
quote:
Originally posted by mcrimm:
quote:
Originally posted by Krazeehorse:
I expect white paint is less expensive. I’ll consult my paint buddies.


That is very true. I believe red is the most expensive color due to the amount of pigments.


Interestingly when I ordered my Civic there were 4 choices of color; black, red, gray and white with gray and white being "premium" color and $450 additional. To be fair though the white and gray have a subtle metallic.


No car is as much fun to drive, as any motorcycle is to ride.
July 01, 2025, 09:50 PM
Veeper
quote:
Originally posted by sig2392:
US colors by popularity
1 White 25%
2 Black 22%
3 Gray 20%
4 Silver 14%
5 Blue 9%
6 Red 7.5%
7 Green 2%
8 Brown 0.9%
9 Orange 0.3%
10 Gold 0.1%
11 Purple 0.09%
12 Yellow 0.08%

We have gone to a small palette of colors for years.

People worry more about resale than the color they want, and manufacturers have responded.


This would explain why trying to replace my 2021 Brown Outback was an impossible task. Such a shame too. It was sharp.




“The urge to save humanity is almost always only a false-face for the urge to rule it.”—H.L. Mencken
July 01, 2025, 10:12 PM
Lord Vaalic
quote:
Originally posted by mcrimm:
quote:
Originally posted by Krazeehorse:
I expect white paint is less expensive. I’ll consult my paint buddies.


That is very true. I believe red is the most expensive color due to the amount of pigments.


Straight shade white is usually cheap. Reds are more expensive but not always the most, new effect pigments in other colors are also expensive. And while white paint is cheap, applying pearl or tri coat effects adds extra process cost in the manufacturing.

White and black are the top 2 colors across the industry for the last decades. Followed by silver and gray. Reds, blues, greens,browns, etc all fight for that last 20%. There is a movement in the industry to reduce color offerings since the percentages never change much and extra colors get expensive to maintain and new colors take a lot of cost and development resources.




Don't weep for the stupid, or you will be crying all day
July 02, 2025, 05:24 AM
sgalczyn
Matches the owner demographic........


"No matter where you go - there you are"
July 02, 2025, 09:27 AM
RichardC
When I get back in my pretty, (extremely)dark gray metallic Subaru (last minute decision over white)
at 2 pm, after the end of long hot weather IDPA or Steel Challenge match, I ask myself
what kind of idiot Florida native buys a black car.


____________________



July 02, 2025, 10:32 AM
pedropcola
Blue, Mattel Matchbox Blue, and Richard’s grey metallic. No white. Loved all my Subarus.

First car I ever bought was white. It had blue pinstripes which I think white cars need “something”. White is a great car color (or lack thereof). I would consider white again.
July 02, 2025, 01:18 PM
Glynn863
Fixed it for you - "Why are so many Subaru owners white" Big Grin

My wife's Forester is silver. I don't think the dealer even had any white Subys (of any model) on the lot when we bought it.