Hello!

Frustrated over political actions of the CEO of BRCC, I’ve decided to try death wish coffee. I prefer dark roast coffee, but bought a medium ground death wish. I drink my coffee black.

Curious to hear from anyone who has drank death wish coffee … any good?

Thank you!

Jim

I keep some Death Wish around. I like it.

My favorite coffee. 1 pot will get you going quick. On the stronger side but still smooth IMO.

Never heard of it, nor seen it anywhere.

Kind of a strange name for coffee. Where do you get it?

quote:

Originally posted by Bassamatic:
Never heard of it, nor seen it anywhere.

Kind of a strange name for coffee. Where do you get it?

I saw some for sale at an Ingles Market (NC-based chain). I was intrigued, but didn't feel it was worth $11.95.

quote:

Originally posted by Bassamatic:
Never heard of it, nor seen it anywhere.

Kind of a strange name for coffee. Where do you get it?

You can also order online.
I had to start there until I found a local store that started carrying it.

Sounds good, I'm going to order some. Walmart has 18 packs (pods) for $19. I'm usually a dark roast/black/cuban coffee drinker and have been drinking mostly Cafe Bustelo Expresso Dark Roast when not getting something better out and about.

For those that have tried different varieties, would you lean towards the dark roast or expresso roast?

Thanks for any input.

These days I make my coffee via k-cups/pods and have tried Death Wish k—cup; it was un impressive. I’m a dark roast drinker my goto is Peet's Major Dickasons for something dark but not acidic.

What’s up with BRCC leadership?

quote:

Originally posted by Jim1970:
Hello!

Frustrated over political actions of the CEO of BRCC, I’ve decided to try death wish coffee. I prefer dark roast coffee, but bought a medium ground death wish. I drink my coffee black.

Curious to hear from anyone who has drank death wish coffee … any good?

Thank you!

Jim

Yeah, I quit BRCC long before the controversy, but it was because of the inconsistency in the coffee from one month to the next.

Death Wish coffee is good, but expensive. Same with Kicking Horse. Peet's Major Dickason's is good & it's much cheaper. Starbucks, (Yeah, I know), Cafe Verona blend used to be my favorite too.

You're pretty much limited to what your local stores carry, unless you want to go the Amazon route, or better yet, have a local coffee shop that sells fresh roasted beans.

I've tried several of Death Wish's various roasts, and haven't been impressed.

I agree that Peet's Major Dickason is the best all-around combination of price, quality, and availability for a dark roast coffee. It's my go-to "basic" coffee that I always have on hand, though I usually also splurge on a supplementary bag of fancier stuff each month.

quote:

Originally posted by Wasabi:
Sounds good, I'm going to order some. Walmart has 18 packs (pods) for $19. I'm usually a dark roast/black/cuban coffee drinker and have been drinking mostly Cafe Bustelo Expresso Dark Roast when not getting something better out and about.

For those that have tried different varieties, would you lean towards the dark roast or expresso roast?

Thanks for any input.

I just do the dark roast. Sometimes the ground and other times whole bean.
Like others have said, the Peets Major Dickason is good also. Not quite as strong as Death Wish but still very good.

I tried Black Rifle years ago and got like the darkest roast I could. Very inconsistent and one bag of the same coffee differed from the other. That's why I stopped buying it.

quote:

Originally posted by RogueJSK:
I've tried several of Death Wish's various roasts, and haven't been impressed.

I agree that Peet's Major Dickason is the best all-around combination of price, quality, and availability for a dark roast coffee. It's my go-to "basic" coffee that I always have on hand, though I usually also splurge on a supplementary bag of fancier stuff each month.

I agree. Deathwish and BRCC are both overrated. I have heard good things about Peet's and I have liked Gevalia the few times I have tried it.

The crappy thing is, BRCC's coffeee used to be fairly good. Their roasts were decently high quality, fresh, and consistent, and they were only slightly overpriced.

Then they got popular, got a bunch of big retail contracts (like Cabelas/Bass Pro), and massively expanded.

The first and most significant writing on the wall was when BRCC removed the roasting dates from their packaging. Suddenly you had no way of knowing how fresh the beans were. Not surprisingly, this coincided with the beans you'd receive being noticeably stale. (Shocker.)

At around the same time, their roasts became very inconsistent, and their prices jumped by like 25%.

That was when I bailed on BRCC, as of about 2019/2020ish. It has now become stale, inconsistent, overpriced, mediocre coffee that's fueled exclusively by their "tactical frat bro" social media marketing and brand recognition.

If they were serious about their coffee, rather than spending their money on making stupidly over-the-top YouTube videos and commercials in order to show off all the hot girls and expensive toys their founders have splurged on, they should be investing it into dialing in their production methods to improve consistency, reducing their costs so they can lower pricing to a reasonable level, and finding methods to get fresher beans to their customers that haven't been mouldering in the warehouse for months.

I know it can be done, because there are other roasters on the larger size that still manage to do all that, like Peets. The guys at BRCC just aren't motivated to do so. They'd rather buy more fancy cars and machine guns to show off with, and hire more bikini models to hang out and do photo shoots.


I see the exact same thing fairly often with craft beer brewers. They start out excellent, this excellence drives increased sales and popularity, then they get high on their own hype, expand way too rapidly, start raising prices and making concessions on production quality because their expenses are suddenly (yet predictably) spiraling out of control, and their excellent beer becomes overpriced mediocre beer.

One of my friends has a small coffee roasting company. He does an exceptional job, and has everything from a reasonably priced blend to very high end single origin roasts.

He roasts everything himself and is a very nice family man.

If you want someone to mail order coffee from, I can pass along his info.

I think his blend is comparable to the prices y’all are mentioning.

Just snagged 32 Peet's Major Dickason's Blend pods for $14 shipped on Amazon to give a try. Great thread here.

Major Dicks never floated my boat. I like supporting our local roasters (we are blessed with quite a few) especially the Aussie transplant of Essence of Coffee https://essenceofcoffee.com/ .

But if pressed to buy other, I've found Lavazza, in a number of varieties, to be a solid choice giving a consistent great cuppa.

quote:

Originally posted by Gascan:


What’s up with BRCC leadership?

well, there are these quotes from the company CEO. We had like a 10 page thread about it a year ago or so.....

quote:

Originally quoted in the NY Times:
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

Peet’s.

Yes, I know they’re dirty, stinking grubbin’ hippies, but they know their beans, make great coffee and are honest about their Berkeley hippie loving intentions.

^^^Major Dickason's Blend...Mmm

quote:

Originally posted by nhracecraft:
^^^Major Dickason's Blend...Mmm

My kids call it the coffee of the 1990s… Lol

(I don’t think they remember the ‘90s all that well…)