SIGforum
Marketing mistakes

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June 18, 2018, 01:18 PM
LastCubScout
Marketing mistakes
My favorite marketing fiasco is Abercrombie & Fitch's Asian-themed tees that came out in 2002, featuring characters with slant-eyes and rice paddy hats. When that happened, my friend emailed me a news article stating how A&F was about to pull their shirts amid uproar in the Asian community. I was like, "I've got to get those shirts!" I tried to buy some online at their site. My order went through, but sadly, I never received a confirmation email, my account wasn't charged, and I never got my shirt order.





Later on, I scored one off of eBay: "Wok N' Bowl." It's one of my favorite and rarest shirts. I only wear it on special occasions.


June 18, 2018, 02:56 PM
PASig
One of the biggest in recent years was Starbucks thinking that having baristas lecturing customers on race relations was a good idea:




June 18, 2018, 07:02 PM
mikeyspizza

June 18, 2018, 07:19 PM
ZSMICHAEL
quote:
My favorite marketing fiasco is Abercrombie & Fitch's Asian-themed tees that came out in 2002, featuring characters with slant-eyes and rice paddy hats. When that happened, my friend emailed me a news article stating how A&F was about to pull their shirts amid uproar in the Asian community. I was like, "I've got to get those shirts!" I tried to buy some online at their site. My order went through, but sadly, I never received a confirmation email, my account wasn't charged, and I never got my shirt order


It is reassuring to know that some people are not overly sensitive and can joke about the studpidity of others.
June 18, 2018, 07:31 PM
newtoSig765
quote:
Originally posted by ZSMICHAEL:

It is reassuring to know that some people are not overly sensitive and can joke about the studpidity of others.

My Irish immigrant grandfather told the best Irish jokes, and my sister's unbelievably-hot Chinese friend told a couple epic Chinese jokes.


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Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats.
-- H L Mencken

I always prefer reality when I can figure out what it is.
-- JALLEN 10/18/18
June 18, 2018, 07:44 PM
CoolRich59
The ad campaign I thought was a big miss is the one for the Patek Philippe watch where their slogan is: "You never actually own a Patek Philippe. You merely look after it for the next generation."

But, they've been using it for many years now so I guess it works.


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“One of the common failings among honorable people is a failure to appreciate how thoroughly dishonorable some other people can be, and how dangerous it is to trust them.” – Thomas Sowell
June 18, 2018, 07:52 PM
CoolRich59
I heard this ad was considered a mistake, but I'm not sure why. Razz




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“One of the common failings among honorable people is a failure to appreciate how thoroughly dishonorable some other people can be, and how dangerous it is to trust them.” – Thomas Sowell
June 19, 2018, 12:14 PM
bendable






Safety, Situational Awareness and proficiency.



Neck Ties, Hats and ammo brass, Never ,ever touch'em w/o asking first