Marketing mistakes

June 17, 2018, 08:53 AM

PHPaul

quote:
5. Coors translated its slogan, "Turn It Loose," into Spanish, where it is a colloquial term for having diarrhea.

That's not a blunder, that's Truth in Advertising.

June 17, 2018, 09:08 AM

Scoutmaster

Not a blunder per se, IIRC years ago, when I worked at a major grocery chain, I had to take all boxes of a particular brand of laundry detergent off the shelf, the lady pictured on the box turned out to be a porn star, someone recognized her.

"Liberty lies in the hearts of men and women. When it dies there, no constitution, no law, no court can save it....While it lies there, it needs no constitution, no law, no court to save it"
- Judge Learned Hand, May 1944

June 17, 2018, 10:00 AM

sigcrazy7

^^^Who better to promote laundry detergent than a porn star? You'd think she'd be an expert on laundering clothing.

June 17, 2018, 10:26 AM

architect

quote:
Originally posted by Scoutmaster:
Not a blunder per se, IIRC years ago, when I worked at a major grocery chain, I had to take all boxes of a particular brand of laundry detergent off the shelf, the lady pictured on the box turned out to be a porn star, someone recognized her.

Marilyn Chambers was her name, sweet girl, lots of fun at a party.

June 17, 2018, 11:23 AM

lyman

quote:
Originally posted by PowerSurge:
New Coke is the biggest mistake ever imo.

some say it was marketing ploy to introduce the public to Coke made with corn syrup vs cane sugar

June 17, 2018, 03:22 PM

gjgalligan

Back to the "baby daddy" card...

For the life of me I can't figure out what is wrong with it.

Feel free to enlighten me.

June 17, 2018, 06:21 PM

LS1 GTO

quote:
Originally posted by gjgalligan:
Back to the "baby daddy" card...

For the life of me I can't figure out what is wrong with it.

Feel free to enlighten me.

Too much truth and it hurt someone's feelings.

Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.

"If dogs don't go to Heaven, I want to go where they go" Will Rogers

The definition of the words we used, carry a meaning of their own...

June 17, 2018, 09:24 PM

Hound Dog

I could never find it, but I read about a car tv ad (Hyundai, maybe?) that featured a model resembling Princess Di surviving a car crash in a tunnel (riding in the featured auto). She winked at the camera at the end.

June 17, 2018, 09:37 PM

mbinky

quote:
Originally posted by JALLEN:
Wasn’t there a campaign of “Drink Schlitz or I’ll kill ya!” with one of those movie tough guys not long before Schlitz disappeared from coolers all over the country?

I'm not sure about the movie refernece but everytime I head back north I always pick up a few cases of Schlitz. Also few cases of Narragansett. Can't get that good stuff down south.

Relaxing on the Vinyard back in '09

June 17, 2018, 10:06 PM

Prefontaine

All time best.

if you don't smoke tarrlytons Fuck You!

June 17, 2018, 10:15 PM

kkina

quote:
Originally posted by gjgalligan:
Back to the "baby daddy" card...

For the life of me I can't figure out what is wrong with it.

Feel free to enlighten me.

"Baby Daddy" is ebonics for a deadbeat father. It is not a term of endearment.

June 17, 2018, 11:49 PM

Il Cattivo

I hear what people are saying about New Coke, but I gotta propose the original Fresca as being at least the first runner up. People remember New Coke because of the hype preceding the rollout, but Fresca got pimped pretty aggressively for the time and it tasted so bad that it had to have been one of the great marketing disappointments of the 70's.

June 17, 2018, 11:55 PM

mbinky

Fresca???

Son, I still keep a box of Nilla Wafers and a six pack of Tab in my desk drawer.

As a child of the '80's this is what dominates. Fresca? Ugg we kicked that out with New Coke.

June 18, 2018, 09:33 AM

RAMIUS

quote:
Originally posted by kkina:
quote:
Originally posted by gjgalligan:
Back to the "baby daddy" card...

For the life of me I can't figure out what is wrong with it.

Feel free to enlighten me.

"Baby Daddy" is ebonics for a deadbeat father. It is not a term of endearment.

Yeah, but....it used to have that negative connotation. I'm not really even sure if it was ever negative. Baby momma, baby daddy, etc...big deal.

I know many people that jokingly refer to their spouse as their baby momma, or baby daddy. Hell, I call my wife that.

This is just probably one person being sensitive and ruining it for everyone. I would have loved a baby daddy card for Father's Day.

June 18, 2018, 11:46 AM

gpbst3

Local Honda dealer (Dean Honda) has a vinyl wrapped vehicle with the dealership name on it. Too bad its on a Ford Explorer.

June 18, 2018, 12:04 PM

V-Tail

quote:
Originally posted by RAMIUS:

. . . baby daddy. Hell, I call my wife that.

June 18, 2018, 12:08 PM

PorterN

Rick and Morty's season three opener which got McDonalds to do a (very) limited run of Szechuan sauce.

____________________________
While you may be able to get away with bottom shelf whiskey, stay the hell away from bottom shelf tequila. - FishOn

June 18, 2018, 12:18 PM

newtoSig765

quote:
Originally posted by Bassamatic:
My all time favorite is still..."buy this magazine or we will shoot this dog".

Bassamatic's not kidding. I remember it:

--------------------------
Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats.
-- H L Mencken

I always prefer reality when I can figure out what it is.
-- JALLEN 10/18/18

June 18, 2018, 12:28 PM

RAMIUS

quote:
Originally posted by V-Tail:
quote:
Originally posted by RAMIUS:

. . . baby daddy. Hell, I call my wife that.

Depends what she identifies as that day.