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Originally posted by esdunbar:

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Originally posted by jljones:
This will be interesting to watch to see if Ruger caves.

My bet is that they just might. They have been one foot in on the EBR market, just like ol’ Bill said we little people didn’t “need” them.

Depending on how leveraged they are for cash, will depend on how they react.

If they cave, I'm starting up a shop putting out 10/22's and 22/45's under my own label.

Those are the Ruger staples that the gun buying community would miss when we burry Ruger. Other than those two guns, I'll happily banish them if they do. I'll make a killing being the alternative to them.

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Amalgamated Bank said it will pull investments from Sturm, Ruger & Company and withhold support for an board member if the gun maker fails to adopt new corporate policies and cut ties with the National Rifle Association.

“They fail to proactively adopt corporate social responsibility efforts commensurate with the lethality of their product, and display hypocrisy in touting adherence to the law while working with the NRA to weaken the law as much as possible,” Mestrich said. He made a fiduciary argument that Amalgamated would have to pull funds because Ruger’s effort “creates significant financial and reputational risks” that will hurt the company and shareholders.

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Many of you have asked whether Ruger has any reaction to the recent letter we received from Amalgamated Bank (“AB”). Rest assured that Ruger has no plans to submit to the demands of AB. As “Arms Makers for Responsible Citizens,” we here at Ruger are proud of our rich history of promoting the safe and responsible ownership and use of firearms. We remain staunch supporters of the Second Amendment, the NRA, and our law-abiding customers in the exercise of their constitutionally protected rights.
In case you have not seen it, we are including a link to a letter signed by both our Chairman of the Board and CEO dated March 12, 2018 . This letter addresses many of the claims made by AB and clearly outlines the Company’s view on these matters. Finally, to clarify any misunderstanding, we note that Ruger does not have (and has never had) a banking relationship with AB. Rather, AB is a modest shareholder which owns approximately 8,000 shares of Company stock.

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Originally posted by Pale Horse:
I wouldn’t ramp up production of those 10/22 knockoffs just yet.

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Many of you have asked whether Ruger has any reaction to the recent letter we received from Amalgamated Bank (“AB”). Rest assured that Ruger has no plans to submit to the demands of AB. As “Arms Makers for Responsible Citizens,” we here at Ruger are proud of our rich history of promoting the safe and responsible ownership and use of firearms. We remain staunch supporters of the Second Amendment, the NRA, and our law-abiding customers in the exercise of their constitutionally protected rights.
In case you have not seen it, we are including a link to a letter signed by both our Chairman of the Board and CEO dated March 12, 2018 . This letter addresses many of the claims made by AB and clearly outlines the Company’s view on these matters. Finally, to clarify any misunderstanding, we note that Ruger does not have (and has never had) a banking relationship with AB. Rather, AB is a modest shareholder which owns approximately 8,000 shares of Company stock.

https://ruger.com/corporate/PDF/8K-2018-03-12.pdf

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Originally posted by orion5:
Just wrote an email to the CEO, thanked him for his stance on the issue. Find the "ask the ceo" email page and let him know how you feel. Ruger just manned up a bunch in my opinion.

o5