Nike hitches their wagon to Kaepernick - name him the face of their 30th anniversary 'Just Do It' campaign

September 13, 2018, 04:38 PM

trapper189

Nike hitches their wagon to Kaepernick - name him the face of their 30th anniversary 'Just Do It' campaign - Ford backs Kaepernick & criticizes Trump

quote:
Originally posted by BamaJeepster:
quote:
Originally posted by Kyjondeere:
quote:
Originally posted by stickman428:
Looks like it is true that ford weighed in on the subject.

Link to article

Ford respects the right of players to protest. Why even get involved in such a volatile subject? Dumb move.

That article is a year old (September 2017).

Ford did weigh in last week and also specifically criticized President Trump's statements on the subject.

https://thegrio.com/2018/09/06...ng-police-brutality/

Ford steps up to support NFL players protesting police brutality

On Monday, the Ford Motor Company, which owns the Detroit Lions, took a stand and pushed back on President Donald Trump’s divisive rhetoric against NFL players who protest.

“We respect individuals’ rights to express their views, even if they are not ones we share,” the company said on Monday. “That’s part of what makes America great.”

The company made the announcement after Trump on Friday urged people to protest the NFL and said owners should fire players who decide to kneel during the national anthem, CNN reports.

Ford has a heavy stake in the NFL with team ownership and last year entered into a three-year agreement making the Ford F-Series the league’s official truck.

The NFL has said it would not penalize players who refuse to take the field during the national anthem.

Martha Firestone Ford, owner and chairwoman of the Detroit Lions and a member of the Ford family, fired back at Trump for his divisive comments.

“Our game has long provided a powerful platform for dialogue and positive change in many communities throughout our nation,” she said. “Negative and disrespectful comments suggesting otherwise are contrary to the founding principles of our country, and we do not support those comments or opinions.”

Ford also owns the naming rights to the Ford Field in Detroit.

Missing the whole point, on Sunday, Trump encouraged fans to protest.

“Sports fans should never condone players that do not stand proud for their National Anthem or their Country,” he tweeted on Sunday.

“If NFL fans refuse to go to games until players stop disrespecting our country, you will see change take place fast,” he tweeted.

Trump continued his stream of lies saying his constant attacks aren’t racially motivated.

“The issue of kneeling has nothing to do with race. It is about respect for our Country, Flag and National Anthem. NFL must respect this!” Trump said in another tweet.

NFL Commissioner Roger Goodell said that “divisive comments… demonstrate an unfortunate lack of respect for the NFL.”

Bama, that's not what the article you have quoted says now. The article in the link makes it clear that those comments by Ford were from last year. the grio seems to be a fake news sight. Here are the current Cord related portions of the article right from your link:

"A year ago, the Ford Motor Company, which owns the Detroit Lions, pushed back on President Donald Trump’s divisive rhetoric against NFL players who chose to protest by taking a knee or not standing during the playing of the National Anthem.

“We respect individuals’ rights to express their views, even if they are not ones we share,” the company said in a 2017 statement. “That’s part of what makes America great.”"

"Ford also has a heavy stake in the NFL with team ownership and last year, the company entered into a three-year agreement making the Ford F-Series the league’s official truck."

"Martha Firestone Ford, owner and chairwoman of the Detroit Lions and a member of the Ford family, boldly fired back at Trump for his divisive comments in an epic 2017 statement.

“Our game has long provided a powerful platform for dialogue and positive change in many communities throughout our nation,” she said to CNN Money. “Negative and disrespectful comments suggesting otherwise are contrary to the founding principles of our country, and we do not support those comments or opinions.”

Ford also owns the naming rights to the Ford Field in Detroit."

So, Ford said said something, last year, about supporting player protetests. The own a team and towed the NFL line. They haven't exactly put Kapernick in a Mustang or F-series commercial, have they? I fail to see how Ford's cowardice rises to Nike's repugnant support of Kapernick.

September 13, 2018, 04:44 PM

trapper189

The title of this thread is completely dishonest with respect to "Ford backs Kapernuck & criticizes Trump".

There is nothing in this thread that shows Ford did either.

September 14, 2018, 06:32 AM

Keystoner

Nike stock closed at all-time high.

September 14, 2018, 06:50 AM

parabellum

You've made two posts in this thread. Both posts tell us how wonderful Nike is doing. Now, just what in the fuck is your problem, Keystoner? Tell me. What is your problem?

September 14, 2018, 07:04 AM

Keystoner

quote:
Originally posted by parabellum:
You've made two posts in this thread. Both posts tell us how wonderful Nike is doing. Now, just what in the fuck is your problem, Keystoner? Tell me. What is your problem?

What's the problem with stating a fact—a fact relevant to the discussion?

September 14, 2018, 07:07 AM

parabellum

You didn't answer my question. I'll ask you again- what's your problem?

September 14, 2018, 07:07 AM

stickman428

Nike is enjoying INCREDIBLE amounts of free publicity. The Memes on social media are everywhere, I mean everywhere. Will the sales continue when the excitement dies down? It is really too soon to say what real impact this has had on Nike. To say this is a home run for Nike and a win might be a bit premature.

September 14, 2018, 07:10 AM

Keystoner

quote:
Originally posted by parabellum:
You didn't answer my question. I'll ask you again- what's your problem?

How can I answer a question that presumes something of which I have no idea what you're talking about?

September 14, 2018, 07:21 AM

parabellum

Uh huh

Stay out of this thread, please.

September 14, 2018, 08:48 AM

chellim1

Relative to low growth rate, NKE's PE is way out of bounds. At the moment there is a lot of hype, but soon reality will set in and NKE will fall to 60 or so.

Nike: Brand Damage Risk

About: Nike Inc. (NKE)

The market data supports the theory that hiring Kaepernick was a decisive move.

Even the Nike customer base has a large group that views him unfavorably suggesting the athletic apparel maker is risking brand damage.

The bigger issue with the stock is an extremely stretched valuation at 31x EPS estimates.

The one positive is that the stock remains in an uptrend.

As investors pour over initial data points for Nike (NKE) following the controversial decision to employ Collin Kaepernick as a brand advertiser, the market is missing the simple extreme valuation of the stock already. The brand damage provides too much risk to the story to own the stock, but the uptrend needs to be broken first.

https://seekingalpha.com/artic...ke-brand-damage-risk

September 14, 2018, 09:14 AM

Deqlyn

quote:
Originally posted by chellim1:
Relative to low growth rate, NKE's PE is way out of bounds. At the moment there is a lot of hype, but soon reality will set in and NKE will fall to 60 or so.

Nike: Brand Damage Risk

About: Nike Inc. (NKE)

The market data supports the theory that hiring Kaepernick was a decisive move.

Even the Nike customer base has a large group that views him unfavorably suggesting the athletic apparel maker is risking brand damage.

The bigger issue with the stock is an extremely stretched valuation at 31x EPS estimates.

The one positive is that the stock remains in an uptrend.

As investors pour over initial data points for Nike (NKE) following the controversial decision to employ Collin Kaepernick as a brand advertiser, the market is missing the simple extreme valuation of the stock already. The brand damage provides too much risk to the story to own the stock, but the uptrend needs to be broken first.

https://seekingalpha.com/artic...ke-brand-damage-risk

It will be interesting to watch how this shakes out for sure. Nike spends billions to maintain their brand and I don't believe for a second that they weren't watching what happened to the NFL in all of this. I believe the fallout was most likely calculated and accounted for in hopes to gain market share within other groups.

To me it seems like poor strategy to take any commodity company and toss them to the right or the left. (more the left cause generally the right has more money). But perhaps their demographics show that people who buy Nikes don't care what Kapernick does.

What I do find interesting is that kids these days don't wear nike's in my area. Growing up Nike was the brand, now it's under armor.

The internet has also equalized the field a bit in that small retailers can really punch through and steal some market share due to influencers on social media. Think of Toms, Life is Good, NoBull etc...

Trying to choose a replacement for Nike's as we speak but I am interested from a learning to standpoint to see how nike weathers this.

September 14, 2018, 09:25 AM

ensigmatic

quote:
Originally posted by Deqlyn:
Trying to choose a replacement for Nike's as we speak ...

I had a pair of New Balance "barefoot" style sneakers that I loved, but they did not hold up

(Big toe wore through.) I replaced them with a pair of Under Armor cross-trainers that my feet really like.

Got a pair of ASICS running shoes a running store fitted for me that are a dream to run on.

Most of my other workout gear is Under Armour. I've had other brands, but nothing seems to work as well as UA. They seem to have the material composition really dialed-in.

All these years I have not been avoiding Nike. I've just never seen anything Nike I liked or for which I was willing to pay. If my experiences over the last twenty years or so are any guide, it may explain this Hail Mary move on Nike's part.

Though one would think the more effective move would've been to correct their product line and pricing. But what do I know? I'm just a lowly consumer. (With God knows how many hundreds of dollars in sports gear.)