Colin Kaepernick Named Face of Nike's 30th Anniversary of 'Just Do It' Campaign
Nike selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its "Just Do It" campaign, which is celebrating its 30th anniversary.
Darren Rovell of ESPN reported the choice of Kaepernick, who started the movement to kneel during the United States national anthem to protest racial injustice in August 2016.
"I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," he told Steve Wyche of NFL Media about the decision two years ago. "To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder."This message has been edited. Last edited by: BamaJeepster, September 10, 2018 09:18 AM
“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence.” - John Adams
September 03, 2018, 04:33 PM
Paten
Great ad campaign for New Balance.
September 03, 2018, 04:35 PM
armored
Looks like Nike just made it to my NEVER BUY AGAIN list. I will now have to find out what other company's they own so I do NOT buy there stuff too.
September 03, 2018, 04:39 PM
Warhorse
Fuck Nike!
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September 03, 2018, 04:40 PM
Jimbo54
I don't get why a company like Nike would jump into such a polarizing stand and pissing off over half of their potential customers. Stupid, stupid!!
Jim
________________________
"If you can't be a good example, then you'll have to be a horrible warning" -Catherine Aird
September 03, 2018, 04:42 PM
Hound Dog
quote:
Originally posted by Jimbo54: I don't get why a company like Nike would jump into such a polarizing stand and pissing off over half of their potential customers. Stupid, stupid!!
Yeah, they will learn the hard way.
Stupid.
Fear God and Dread Nought Admiral of the Fleet Sir Jacky Fisher
September 03, 2018, 04:43 PM
fpuhan
Nike makes the shittiest running shoes the store I work in carries. From now on, I won't even bother pulling any to show customers.
You can't truly call yourself "peaceful" unless you are capable of great violence. If you're not capable of great violence, you're not peaceful, you're harmless.
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September 03, 2018, 04:43 PM
barsad0
“A poll from NBC News and the Wall Street Journal released last week showed 54 percent of respondents deemed kneeling during the anthem "inappropriate," while 43 percent called it "appropriate."”
Why would a company even take such a controversial stance? Your mission as a company is to make money, and taking a stance that alienates half your potential customers doesn’t seem like a good busines decision.
----------------------- be safe.
September 03, 2018, 04:46 PM
comet24
Seems like a terrible business decision. Taking such a stand in such a controversial issue isn't going to help the company.
He hasn't played ball in over a year and I don't think he was ever a top player(could be wrong here).
Will grab some popcorn and take a like at Nike's Facebook page in a little. Should be fun.
_____________________________________
Because in the end, you won’t remember the time you spent working in the office or mowing your lawn. Climb that goddamn mountain. Jack Kerouac
September 03, 2018, 04:58 PM
FN in MT
I have a relative that works for NIKE at the HQ in Portland.
Believe me, this is just the tip of the Liberal/PC iceberg at NIKE.
Agreed...stupid move.
September 03, 2018, 04:58 PM
BamaJeepster
quote:
Originally posted by barsad0: “A poll from NBC News and the Wall Street Journal released last week showed 54 percent of respondents deemed kneeling during the anthem "inappropriate," while 43 percent called it "appropriate."”
Why would a company even take such a controversial stance? Your mission as a company is to make money, and taking a stance that alienates half your potential customers doesn’t seem like a good busines decision.
The executives who made this decision live in a bubble and an echo chamber. That 54% is not evenly distributed across the country. The places where they live and work, the support for Kaepernick is probably 90%+. They probably don't know anyone who doesn't support him. They don't realize that outside of the large urban centers and in the media echo chamber, Kapernich is loathed by normal Americans who buy their products.
“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence.” - John Adams
September 03, 2018, 05:01 PM
.38supersig
At last! Something that makes both of the Dassler brothers agree with each other?
September 03, 2018, 05:04 PM
Opus Dei
quote:
Originally posted by Jimbo54: I don't get why a company like Nike would jump into such a polarizing stand and pissing off over half of their potential customers. Stupid, stupid!! Jim
They're pandering. I guess I'll be that guy that says a lot of blacks covet Nike shoes, and go to lengths to get them.
I'll add an unnecessary disclaimer I'm not stereotyping an entire race. Just the BLM Air Jordan thug component that identifies with Colin Kaepernick.
September 03, 2018, 05:06 PM
Balzé Halzé
Retards.
~Alan Acta Non Verba NRA Life Member (Patron) God, Family, Guns, Country
Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan
September 03, 2018, 05:07 PM
Voshterkoff
Pandering is right, go to their homepage and count white models.
September 03, 2018, 05:15 PM
smschulz
One more brand NEVER to buy again.
September 03, 2018, 05:15 PM
oddball
If I was Michael Jordan, I would be pissed. He rarely waded through political waters, avoided taking sides whenever possible, because he is smart about marketing and business. This move could cut into his business with Nike.
And I can't stand their shoes anyways, haven't bought Nike since the early 90s.
"I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965
September 03, 2018, 05:16 PM
gearhounds
I hope they see record losses; unlike the NFL, they will change their decision if the profits suffer, but the damage will be done.
“Remember to get vaccinated or a vaccinated person might get sick from a virus they got vaccinated against because you’re not vaccinated.” - author unknown
September 03, 2018, 05:16 PM
kz1000
Just Don't It.
------------------------------------------------------------------------ "Yidn, shreibt un fershreibt"
"The Nazis entered this war under the rather childish delusion that they were going to bomb everyone else, and nobody was going to bomb them. At Rotterdam, London, Warsaw and half a hundred other places, they put their rather naive theory into operation. They sowed the wind, and now they are going to reap the whirlwind." -Bomber Harris
September 03, 2018, 05:20 PM
Voshterkoff
quote:
Originally posted by gearhounds: I hope they see record losses; unlike the NFL, they will change their decision if the profits suffer, but the damage will be done.
I added them to my stock tracker to see what happens. It's entirely possible that they know their market and it's a good move for them. The "sneaker heads" I know are politically ignorant and only care about watching sports 24/7.
