Walmart will soon begin offering customers a new item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.

Wine connoisseurs may not be inclined to put a bottle of Walmart brand into their shopping carts, but "there is a definitely market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas.

"But the right name is important." Customers were surveyed in order to determine a good, but logical, name for the proposed Walmart brand of wine.

The top names in order of popularity were:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

LOLOLOL

That's so funny I'm stealing to repost on another forum! :-D

Mad cow .98/.98

I thought Mad Dog and Ripple were the house wine of wall mart.

Very good. Shared.

I shudder and laugh at the thought, but Two Buck Chuck (Charles Shaw, now north of $3) proved years ago that a super cheap wine can sell very well. I bet they could do it..

Double-blind taste testing revealed little if any difference between economy brand wines and the finest vintages.

That is great!

quote:

Originally posted by Fredward:
Double-blind taste testing revealed little if any difference between economy brand wines and the finest vintages.

I find that difficult to believe.

I'm no wine connoisseur, by any stretch of the imagination, but I was briefly "into wine" a number of years ago. Could I tell the difference between a run-of-the-mill fine wine and a several-hundred-dollars-a-bottle fine wine? Perhaps not. But I can usually tell the difference between cheap wine, common "table" wine and finer wines.

Just like I can tell the difference between common supermarket brand ground coffee and freshly-ground whole-bean estate coffees, well whisky and single-malt Scotch, or common American mass-produced "beer" and a good craft beer.

I cannot, however, tell the difference between three-dollar-a-bottle bottled water and our own well water filtered through a Brita filter

If it's a screw top i am in.

Wine in the US is absurdly expensive. $5 to $8 should actually be the norm for a decent bottle of wine with $8 to $12 actually being considered expensive.

Full disclosure though, my wife and I go through two to three bottles of wine per week. But y'all need to remember that my wife is French.

And there's absolutely nothing wrong with a screw top wine. In fact, they're starting to become a lot more popular even with very high end makers.

quote:

Originally posted by Fredward:
Double-blind taste testing revealed little if any difference between economy brand wines and the finest vintages.

That's because the average American is clueless when it comes to wine.

Stolified!!!

RMD

quote:

Originally posted by CoolRich59:
Walmart will soon begin offering customers a new item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.

You are closer to the truth than you may know.

Oak Leaf Vineyards is an under $5 range of wines produced in Ripon, California. These wines, an offshoot of Gallo brands, gained popularity for their value when sold at Walmart stores and have had continued success at other large supermarkets such as Safeway. They also won “Double Gold” at the 2011 Florida State Wine Fair Competition as well as medals at the 2011 San Francisco Chronicle Wine Competition. In addition to the usual single varietals such as Sauvignon Blanc, Pinot Grigio, Chardonnay, White Zinfandel and Cabernet, they are also available in blends such as Sweet Red and Sweet White.


Link.

quote:

Originally posted by DrDan:

quote:

Originally posted by CoolRich59:
Walmart will soon begin offering customers a new item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.

You are closer to the truth than you may know.

Oak Leaf Vineyards is an under $5 range of wines produced in Ripon, California. These wines, an offshoot of Gallo brands, gained popularity for their value when sold at Walmart stores and have had continued success at other large supermarkets such as Safeway. They also won “Double Gold” at the 2011 Florida State Wine Fair Competition as well as medals at the 2011 San Francisco Chronicle Wine Competition. In addition to the usual single varietals such as Sauvignon Blanc, Pinot Grigio, Chardonnay, White Zinfandel and Cabernet, they are also available in blends such as Sweet Red and Sweet White.


Link.

The Oak Leaf Shiraz is really quite good...way better than what you would think a $3 bottle of wine should be.

I lived in Italy for 2 years. Lots of vino was consumed, much of it home made. Never could acquire a taste for it.
So its Nasti Spumate for me!

it's all about the juice,

'cheap' store brand wine (Baybridge for Kroger, now 3$ chuck for trader joes,) is commodity bought,

with good wine production years, some of the big name houses will release extra juice to the masses, since if they use all the juice, they will make too much of the high end wines and 'dilute' the panache of a $40 bottle ,


so that Coppola, Stags Leap etc etc will be sold off or blended into some other label wine

supposedly (came from a wine vendor, I used to be in the grocery business) some of the bigger houses sold off a bunch of juice and it went into $$ chuck wine,

gave it a great value, great taste, and it is a different wine every year
and since price point sets what some buy as well as perception, and since it is likely no one will ever do a vertical tasting of 2$ chuck, no one will likely ever notice if the juice came from else where and tastes not as good


ditto some of the 'no name' or 'gypsy' branded blends that come out every year or so then disappear,
a big house may release some extra really good juice as a blend, bottle a pallet or 10 under a different name, and it goes away after it is all sold,



it's also a bit of a regional thing,,

and there is still a lot of crap wine out there as well

My mother in law and father in law like to entertain at their house and go through several bottles of wine per week. They found out that Aldi sells a house brand wine for $3 per bottle. They conducted a blind taste test with friends, and the $3 bottle beat out $15 and $25 bottles of wine that they normally serve.

quote:

Originally posted by blueye:
If it's a screw top i am in.

"Would monsieur like to sniff the bottle cap?"

Back in the 1980s there were ads for the "Heinie Winnery." It was the only wine sold in flip-top cans. They would help you start your own distributorship by supplying you with two cases of wine and a bicycle so you could peddle your Heinie around town. The had swizzle sticks that you could write your name on so when you put them in you Heinie, nobody would grab your Heinie by mistake.
The resurgence on canned wine seem imminent.

Not really a wine connoisseur, but every now and again I like to relax with a frosty mug of Arbor Mist.