Get woke, go broke? Maybe not so much. These companies are not going to let politics get in the way of making money.

Why would a beer company pick Dylan Mulvaney to endorse its product?
By Thomas Lifson

It’s pretty clear that Bud Light has set off a firestorm by using Dylan Mulvaney, a man who pretends to be a woman, to promote its product.

Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.

“I really cannot understand their approach for this because their core audience just cannot relate,” Boyd said. (snip)

“Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.

“People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign.

I am not 100% sure who drinks Bud Light, but I expect that people wanting to lose weight and women are some of their target consumers. It’s possible that the marketers thought that these groups would find Mulvaney amusing. If so, they missed the fact that having “Bud” in the name implicates Budweiser and their other brands.

As a matter of fact, Annheuser-Busch, Bud’s parent company, was sold to a multinational conglomerate based in Belgium 15 years ago, InBev. If you enter an adult birthdate here, you can see their many, many brands of beer, including Stella Artois, Modelo, Beck’s, and Lowenbrau.

People angry at the aggressive trans movement, now becoming increasingly violent, can easily publicize these brands and boycott them all.

But, Matt Walsh has laid out an explanation on this hour-long video that posits what amounts to extortion being at the root of InBev’s move. InBev may be choosing the lesser harm of a consumer boycott in order to avoid the greater harm of being labeled “transphobic” by groups such as the Human Rights Campaign, which then would lead to poor ESG ratings, and because of that, diminished access to capital from massive fund managers like BlackRock. Dan Bongino offered a similar explanation on his syndicated radio program Wednesday.

It’s a plausible explanation, especially when you consider that in addition to capital access, a negative campaign from homophile interest groups like HRW could lead to effective boycotts from gay and lesbian bars, which sell a lot of beer (this ignores the growing tension between lesbians and gays on the one hand, and transsexuals on the other).

The trans movement seemingly came out of nowhere, and has replaced Antifa and BLM as the shock troops of violent demonstrators attacking and silencing mainstream Americans. This has to be a movement that is top-down in some respects., since it has gained such acceptance and endorsement from major corporations and NGOs.

https://www.americanthinker.co...rse_its_product.html

and where does this ESG pressure on fund managers and corporations come from, the D on the hill, as Bidens 1st veto was to a bill that would stop the Labor departments ESG rules on fund managers.

Link

Biden uses first veto to defend rule on ESG investing

WASHINGTON, March 20 (Reuters) - U.S. President Joe Biden on Monday rejected a Republican proposal to prevent pension fund managers from basing investment decisions on factors like climate change, in the first veto of his presidency.

"I just signed this veto because the legislation passed by the Congress would put at risk the retirement savings of individuals across the country," Biden said in a video posted on Twitter.

The bill cleared Congress on March 1, when the Senate voted 50-46 to adopt a measure to overturn a Labor Department rule making it easier for fund managers to consider environmental, social and corporate governance, or ESG, issues for investments and shareholder rights decisions, such as through proxy voting.

The outcome highlighted Republicans' willingness to oppose their traditional allies in Wall Street and corporate America that adopt what party lawmakers characterize as "woke" liberal practices.

Two Democratic senators, Joe Manchin of West Virginia and Jon Tester of Montana, voted with Republicans. Both face re-election in Republican-leaning states in 2024. The Republican-controlled House of Representatives passed the bill in February.

Republicans claim the rule, which covers plans that collectively invest $12 trillion on behalf of 150 million Americans, would politicize investing by allowing plan managers to pursue liberal causes, which they say would hurt financial performance.

"It is clear that President Biden wants Wall Street to use your hard-earned money not to grow your savings, but to fund a far-left political agenda. That will hurt seniors and workers," Republican House of Representatives speaker Kevin McCarthy said in a statement on Monday.

Senate Democratic leader Chuck Schumer accused Republicans of interfering with private investing decisions, saying on the Senate floor that they are "forcing their own views down the throats of every company and every investor."

Manchin countered that it was the Biden administration that was pushing its "radical policy agenda" on this issue.

"Despite a clear and bipartisan rejection of the rule from Congress, President Biden is choosing to put his administration’s progressive agenda above the well-being of the American people," Manchin said in a statement.

I only have this to say, "Fuck 'em!"

I see that Tecate, Dos Equis and Sol are owned by Heineken, not InBev (posted also on another thread just to be sure our thirsty readers are informed).

Fire hose. 290 PSI. Their fake tits would end up in Boise.

Re: The Matt Walsh video: It's like JD hasn't the faintest clue as to who is their largest product demographic <smh>

So many companies fell for his grift and the ongoing social contagion. Probably because they hire ad agencies in NYC.

quote:

quote

Get another two quotes and you have a gallon.

https://www.breitbart.com/spor...n-mulvaney-backlash/

In a pinned comment to one of NIKE’s Instagram posts, the company responded to the barrage of people announcing they would be abandoning the brand for good.

“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” NIKE said.

hard to understand why women aren't leading the protest. These cases of mentally disturbed men (acting as women) take away opportunities for women to have high profile jobs and positions. Yet, crickets

Tim Pool
@Timcast
Women, buy Nike products and you too can look like Dylan

Oli London
@OliLondonTV
·
Apr 5
Meet NIKE WOMEN’S Newest Ambassador…a biological man.

Dylan Mulvaney is now being paid by Nike Women to promote sports bras- even though he’s a man!

Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… Show more

https://twitter.com/Timcast/st...mulvaney-backlash%2F

Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Busch as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity.

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink.
Watch This First:



Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

https://theconservativetreehou...estites/#more-245366

Definitely changes the meaning of pounding a tall boy after work.

quote:

Originally posted by Krazeehorse:
Definitely changes the meaning of pounding a tall boy after work.

You just made my Monday

I'm still boycotting them.

quote:

Originally posted by Krazeehorse:
Definitely changes the meaning of pounding a tall boy after work.

OK...I will be forwarding an invoice to you for a new keyboard and monitor. You just won the interwebs for the day!

quote:

Originally posted by Sig2340:
I'm still boycotting them.

YUP! ANYTHING Bud Light/A-B along with Woodford Reserve and ANYTHING Jackoff Daniels...

Dan Bongino has been talking about the CEI-Soros-Blackrock connection, how it ties into companies hiring trans "celebrities" and the reasoning which we've touched on in earlier posts.

Here is a NY Post article on what's going on in corporate finance, that's pushing CEI agenda in our faces.

Link

Now this isn't to give InBev/ANBusch, Nike, Brown Forman(JD) an excuse for capitulating to the demands of the social justice people, they could clearly push back and not participate, however they stand to lose big finance and stock values.

The DEI movement in corporations where you are judged on your ESG scores by investors has morphed into this and it's driving corporations to hire these people and now flaunt them in marketing...

Bongino Podcast on Soros, Blackrock and Bud Light

You're ignoring the fact that she's likely doing EXACTLY what AB / Inbev wants her to do. The company could give a shit about their "legacy" older, white, male customers, and figure to have future sales growth they need to market to younger, more diverse customers. If it costs them some of the legacy customers in the short run, they don't have a problem with that.

The marketing using transvestites is not marketing to transvestites. It's marketing to customers who see the fact that they are partnering with transvestites as a virtue signal toward diversity. The company feels those customers will respond to that virtue signal by buying their brand. And they may very well be correct in this thinking.

quote:

Originally posted by chellim1:
Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Busch as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity.

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink.
Watch This First:



Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

https://theconservativetreehou...estites/#more-245366

quote:

Originally posted by BBMW:
You're ignoring the fact that she's likely doing EXACTLY what AB / Inbev wants her to do. The company could give a shit about their "legacy" older, white, male customers, and figure to have future sales growth they need to market to younger, more diverse customers. If it costs them some of the legacy customers in the short run, they don't have a problem with that.

The marketing using transvestites is not marketing to transvestites. It's marketing to customers who see the fact that they are partnering with transvestites as a virtue signal toward diversity. The company feels those customers will respond to that virtue signal by buying their brand. And they may very well be correct in this thinking.

quote:

Originally posted by chellim1:
Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Busch as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity.

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink.
Watch This First:

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

https://theconservativetreehou...estites/#more-245366

What InBev and all the other woke companies don't understand is that pandering to these minority demographics while ostracizing their loyal, regular consumers is not an effective way to grow their business. Customer retention drops and whatever customer acquisition they receive for making such a drastic move doesn't make up for it. Furthermore, there's no loyalty among the acquisitions and they are exceedingly likely to return to their prior beer of choice. Key word: CHOICE. Bud Light is not known for its great taste. It's a cheap beer that HAD great marketing. Will the virtue signalers buy Bud Light to show their support? Iffy at best. Will they keep drinking it for years to come? I highly doubt it. I drank Bud Light/Select exclusively throughout my early 20s and when I could afford better, I moved on.

Business 101: Work hard to get a customer and then twice as hard to keep them. Why?

quote:

-Acquiring a new customer can cost five times more than retaining an existing customer.

-Increasing customer retention by 5% can increase profits from 25-95%.

-The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

-One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

-U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

-American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

Source.