They're not going anywhere and I think any rational person knows this. Two things have happened, though- A-B has learned a lesson, and that lesson is they need to exercise proper managerial oversight and to not be lazy and let whacko marketing people run amok. The consumer has learned that they do have a measure of power, and with it, they can make companies experience actual consequences.

Beyond that, if you checked ten years from now, there will still be A-B. In the short term, though, it's been delightful to watch them pay the price for their bullshit.

quote:

Originally posted by honestlou:
I think the rumors of BUD’s death have been greatly exaggerated. I’m not saying that this marketing move wasn’t idiotic, but the stock is still about where it was a year ago. ABInBev is an international company, and though Bud Light was the number one selling beer in the U.S., the U.S. market for Bud Light is relatively little of ABInBev’s total revenues. This company will continue to make a shit ton of money for a long time.

What rumors? Look, no one believes that InBev as a whole is going to suddenly go broke and disappear. It's just too big with too many brands. But the Bud Light and Bud brands have been forever tarnished. FOREVER. That's all that matters. The brand is toast. Bud Light has been chopped off at the knees, and those legs ain't growing back.

quote:

But the Bud Light and Bud brands have been forever tarnished. FOREVER. That's all that matters. The brand is toast. Bud Light has been chopped off at the knees, and those legs ain't growing back.

Budweiser used to be their #1 seller. I grew up on it at my father's knee...
Bud Light was A-B's response to Miller Lite and over time overtook Budweiser.
But... tarnished as the brand may be, the drinkers of Budweiser and Bud Light aren't the same people, generally.
I think Budweiser may not be as hard-hit or for as long as Bud Light.

That's the American way. Ivy league royalty makes stupid decisions and the peasants suffer...

Reports of Bud Light Memorial Day Sales Dropping -60% as Brand Boycott Continues

Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer. However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.

While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.

Worse still, the forward-looking data trend doesn’t offer any hope. Things are getting worse for the parent company.

(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’. (read more)

It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.

As further noted by the New York Post, “Demand for Bud Light over the crucial Memorial Day weekend — the official kickoff of the summer beer buying season — was lukewarm with many store shelves still holding cases of the once mighty beer, Williams said after a spot check of local stores. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily.”

Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.

“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”

It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.

Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand. This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.

This level of ongoing public relations failure is something for the record books.

https://theconservativetreehou...ntinues/#more-247437

Repeating something I said early in this thread, “boycott” has a connotation of an organized effort by a discernible group. Maybe the members of some organizations preached boycott, but what this most feels like to me is just a whole lot of men saying, “Fuck ‘em, I’m not buying this anymore.”

Yep, there was no organized “boycott”.

The closest thing to it, that really set it off, was that Kidd Rock viral video:

Here's to you, Mr Marketing Strategy Genius...

quote:

Originally posted by 9mm_shooter:
Here's to you, Mr Marketing Strategy Genius...

LOL Coors or Miller should do an ad with that...

No, they're not grooming the children at all...

https://www.instagram.com/reel...hid=MTc4MmM1YmI2Ng==

FFS. Disgusting. I don't care what grown adults do, but indoctrination of the children crosses the line by about 300 miles.

quote:

Originally posted by Balzé Halzé:
No, they're not grooming the children at all...

https://www.instagram.com/reel...hid=MTc4MmM1YmI2Ng==

I posted about that in the Target thread:

Why ‘Pride Month’ has escalated its in-your-face tactics this year
By Thomas Lifson

Plenty of people have noticed that the public promotion/celebration of “Pride Month” has escalated considerably from previous years. Target’s placement of trans and gay merchandise aimed at children at eye level near the entrance of its stores is the most widely noted and consequential example.
https://www.americanthinker.co...ctics_this_year.html

Target is actually targeting children... at least more so than Anheuser-Busch.

Larry Kudlow mentioned today that Toyota is *not* bowing down to the woke/alphabet demands... and its stock value is up 9% over the last few days.

All of these companies are afraid of pissing off a very loud fractional percent of the population. The risk in appeasing them is pissing off 80% of your current customer base.

Shouldn't be a difficult decision but I'm guessing there are external forces pushing a lot of this beyond these protestors.

Bud Light is co-sponsoring an 'all-ages' drag show party: ‘Safe space’ ‘family festival event’

quote:

Originally posted by vthoky:
Larry Kudlow mentioned today that Toyota is *not* bowing down to the woke/alphabet demands... and its stock value is up 9% over the last few days.

Well...

quote:

Other big name companies sponsoring the all-ages event for Pride Month include Old Navy, Toyota and Coca-Cola USA, according to an event flyer.

quote:

Larry Kudlow mentioned today that Toyota is *not* bowing down to the woke/alphabet demands... and its stock value is up 9% over the last few days.

This is very good to see. Toyota recently said they were going to focus on making internal combustion engines, hybrids and electrics for all customers and their focus is to offer the maximum range of products to the most people possible.

Toyota has been wokescolded (attacked) by the rabid electric car idiots for not investing more in electric vehicles.

Slow learners on the short bus to failure. One of the comments to the article stated, " It's like the Titanic circling back for another swipe at the iceberg..."

Cheese and Rice, wtf is wrong with people celebrating this stuff with kids present, parents that take kids to this are sick, years ago they'd have the kids removed by the state for mental abuse....


"Drag events aimed at families and young children are taking place all over the country. In West Hollywood, California, a "family-friendly" Pride parade included men depicting a graphic BDSM sexual acts in videos that later went viral online. On Twitter, feminist outlet the Reduxx shared one graphic video from the parade where a nearly nude man was choked and whipped by another man in bondage gear.

A Pride festival in Dallas featured sexually explicit merchandise for sale, including sex toys and graphic Disney fan art, according to another video widely shared online. The camera pans to show a little girl viewing a rack of button pins that have references to sexual positions and phrases like "send nudes." The member of the "queer nun group" appears to hand a rainbow button to another child.

Amusement park franchise Six Flags announced drag show performances at several of its amusement park locations this year in honor of Pride Month, including in Texas, New Jersey and Missouri. "

^^^^^
Source please....

I know I’m old but BDSM? Had to look that up. Yea, that’s not for anybody I want to know let alone for kids. (if that’s your thing I don’t care I just don’t want to know lol)

By the way, my first guess at that acronym was comically off base. Lol

Can find the article again. Read something earlier saying Modelo has dethroned Bud Light as the top seller.