SIGforum
This Bud's for who???

This topic can be found at:
https://sigforum.com/eve/forums/a/tpc/f/320601935/m/5500048994

May 23, 2023, 10:12 PM
apprentice
This Bud's for who???
Target=Hot Topic? Too bad because I actually liked visiting Hot Topic once in a while. Target not so much.

Meh, both places concentrate the weirdness so it's more easily avoided elsewhere. Silver lining.
May 24, 2023, 08:30 AM
bigwagon
I'm sure this Budweiser deal was in the works long before the trans gender thing blew up in AB's face, but Harley's current CEO is as woke as they get. It wouldn't cause them to change course.
May 24, 2023, 08:37 AM
stoic-one
quote:
Originally posted by Rightwire:
i still don't know why all of these major companies are falling all over themselves to honor such a small percentage of the population.
Well, since we've been raising/training/indoctrinating them for a few years now, I'm not so sure just how small this market actually is... Roll Eyes Confused




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May 24, 2023, 08:56 AM
c1steve
quote:
Originally posted by Rightwire:
i still don't know why all of these major companies are falling all over themselves to honor such a small percentage of the population.


Apparently Soros is behind this, whatever it takes to bring down our society:
(remind me how to imbed twitter)
https://twitter.com/ChrissieMa...twcon%5Es1_&ref_url=


-c1steve
May 24, 2023, 09:06 AM
sigspecops
In those dark times before the world knew gay and tranny people existed, where did they shop? Imagine the dillema of not knowing if an auto or motorcycle manufacturer supports and celebrates your lifestyle. And buying clothes that didn't proudly advertise your sexual preferences?
In the past, binary people may have thought you were an ugly woman that looked like a man, there was no way to proudly proclaim your recent transition to womanhood. Thank goodness for progress.


No one's life, liberty or property is safe while the legislature is in session.- Mark Twain
May 24, 2023, 09:20 AM
83v45magna
There is a fairly comprehensive view of the crap Target is slinging at this link..

I bet the Nashville child murderer wanted some of this stuff:






May 24, 2023, 12:01 PM
sdy
https://www.foxnews.com/media/...ortages-rival-lagers

The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.

"The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.

"This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn't look like it's getting any better," he continued. "In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that's continuing through today."

Schuhmacher explained that Anheuser-Busch has begun buying back unsold, expired beer from distributors, which brings much relief as those are the people who normally bear the brunt of the costs when a product isn’t purchased. While it’s a step in the right direction, distributors who rely on Americans purchasing Bud Light will continue to suffer.

"The sales are just still plummeting down," he said.

"Keep in mind, this is the beginning of the beer-selling season . We sell beer in the third quarter, and we're about to hit Memorial Day," Schuhmacher continued. "With these trends, it's starting to be material for AB's bottom line, at least in the United States and North America."
May 24, 2023, 12:28 PM
stickman428
quote:
Originally posted by sdy:


"The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.

"This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn't look like it's getting any better," he continued. "In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that's continuing through today."




They damn well know it could easily have happened to them. The woke woman shit Miller ran in March is IMO more offensive and ignorant and deserving of a boycott. When even Vice is running articles on how bad your advertisement was maybe it’s time to rethink your marketing BIG TIME.

Bud Lite just managed the perfect storm of embracing a fake AF influencer drawing backlash which went thermonuclear when the marking Genius decided to insult their core audience and imply they were not important anymore.

But wait there is more. Now the alphabet fascists are mad that their caricature of a progressive man isn’t being defended by Bud Light.

Bud Light has managed to alienate all sides. Realistically there is no way of undoing the damage Bud Light inflicted upon itself.

If any good comes from this maybe it will be some brands pushing back on forced woke corporate purity tests. You would think brands would see this and be cautious about mixing volatile politics with business. Certainly there will be more brands seeking to Bud Light themselves but maybe this starts to change behavior or more intelligent companies.


~~~~~~~~~~~~~~~~~~~

The price of liberty and even of common humanity is eternal vigilance
May 24, 2023, 12:35 PM
HRK
quote:
If any good comes from this maybe it will be some brands pushing back on forced woke corporate purity tests. You would think brands would see this and be cautious about mixing volatile politics with business. Certainly there will be more brands seeking to Bud Light themselves but maybe this starts to change behavior or more intelligent companies.


One can hope but until the press starts showing how this is working, the people behind it, the money being made under the table, and exposing the Trans ESG LGBTQ corporate score movement for what it is.

Stock manipulation.

If anyone else were pulling this stunt the feds would be down on them for stock price fraud, manipulation, insider trading, all kinds of federal charges would fly.

But it's the lefts progressive party backers who are putting billions into campaigns that keep this going.
May 24, 2023, 04:17 PM
honestlou
quote:
Originally posted by Balzé Halzé:
You think that's bad? Did any of you catch this ultra gay shit Ford put out last year during "pride" month?

From the Ford YouTube page description:

"Ford called out a homophobic response to a Ranger Raptor video last year by creating the real-life “Very Gay Raptor”. Ever since, Ford has been proudly using its toughest nameplate to redefine what “tough” actually means. Now, the Next-Gen Ranger Raptor is picking up the torch in Ford’s mission to work side-by-side with the automotive industry and LGBTQ+ community to drive out discrimination."

[FLASH_VIDEO]<iframe frameborder="0" height="315" src="https://www.youtube.com/embed/6bpTflJ6yUw" title="YouTube video player" width="560"></iframe>[/FLASH_VIDEO]


What jumped out at me from that commercial is the disclaimer at the bottom: "Filmed under controlled conditions on private land in a modified vehicle with special safety equipment and a professional driver. Do not attempt."

It looked to me just like a couple of country boys driving down a dirt road. They have no idea what real America is like.
May 24, 2023, 04:21 PM
braillediver
quote:
they know it could have happened to them

Not unless they're stupid and don't have oversight on their advertising budget.


____________________________________________________

The butcher with the sharpest knife has the warmest heart.
May 24, 2023, 06:42 PM
83v45magna
The beer companies (and others, including many well meaning members here) still don't seem to understand.

The real cause of AB's pain is a culmination of mainly DEI bullshit (everywhere) combined with a clear and simple means of communicating the anger that DEI has created for years now. A boycott that makes it all very easy. For many people, it is literally the least they can do.

Dylan Mulvaney was simply the straw that broke the camels back and a focal point upon which this pent up anger could be very effectively unleashed. The beer industry deals with wants, not needs. And there is hella competition out there to fill any void. Not to mention, thanks to Bidenomics, Joe six-pack out there has more incentive (the most since the Carter administration) to reduce spending on wants and economize where he can.

That makes it a perfect storm.

Until these ivory tower dumbasses understand that, their pain will only intensify. I hope some of these people get figuratively crucified for being stupid with shareholders money. And I hope that HRK's vision of media exposure turns out to be true and the intelligent survive while the idiots & wokies go down the drain.



I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all. -Ecclesiastes 9:11

...But the king shall rejoice in God; every one that sweareth by Him shall glory, but the mouth of them that speak lies shall be stopped. - Psalm 63:11 [excerpted]
May 26, 2023, 02:07 PM
ensigmatic
My wife just sent me this photo from the supermarket:



That ends-up being 15¢/can, before tax and the Michigan 10¢ bottle deposit

ETA: She just got home. Said the stacks appeared to be about as high as they could safely stack 'em, about six feet or so, and not a single case appeared to have been removed.



"America is at that awkward stage. It's too late to work within the system,,,, but too early to shoot the bastards." -- Claire Wolfe
"If we let things terrify us, life will not be worth living." -- Seneca the Younger, Roman Stoic philosopher
May 26, 2023, 02:59 PM
229DAK
Suck it, Bud!


_________________________________________________________________________
“A man’s treatment of a dog is no indication of the man’s nature, but his treatment of a cat is. It is the crucial test. None but the humane treat a cat well.”
-- Mark Twain, 1902
May 26, 2023, 03:05 PM
GT-40DOC
I believe that AB are really going to get a good view of their fuck-up over the Memorial Day weekend. It is going to be worse than they expect!!
May 26, 2023, 03:16 PM
P-220
I do not want it for free, and I rarely turn down free beer.

Can you hear us now?

Still no sincere apology.


Niech Zyje P-220

Steve
May 28, 2023, 12:57 PM
parabellum
They know if they poke their head up, it's going to get stomped on, but hey, like they said, this is no big deal. It was just one can and one campaign and they didn't know anything about it, and 'murica and so forth. Razz

Bud Light, Budweiser haven't tweeted in over a month as backlash over transgender influencer continues
quote:
The company last tweeted on April 14 with a picture of a Bud Light can, captioned "TGIF?" The tweet sparked 32,000 replies, largely critical of its partnership with Dylan Mulvaney, who rose to fame after detailing "365 days of girlhood." Previous tweets from Bud Light contained similar complaints, and the account has since been inactive.

"Just bought my first case of @CoorsBanquet in decades," one user replied to Bud Light. "No more @Budweiser #GetWokeGoBroke"

Budweiser's main account and the Budweiser USA account have also been inactive for over a month. Budweiser USA's last tweet was posted on the same day as Bud Light's last tweet, which included an ad with its infamous Clydesdale horses, but it still received over 25,000 replies that were largely critical.

May 28, 2023, 01:08 PM
TMats
quote:

The company last tweeted on April 14 with a picture of a Bud Light can, captioned "TGIF?" The tweet sparked 32,000 replies, largely critical of its partnership with Dylan Mulvaney, who rose to fame after detailing "365 days of girlhood." Previous tweets from Bud Light contained similar complaints, and the account has since been inactive.

"Just bought my first case of @CoorsBanquet in decades," one user replied to Bud Light. "No more @Budweiser #GetWokeGoBroke"

Budweiser's main account and the Budweiser USA account have also been inactive for over a month. Budweiser USA's last tweet was posted on the same day as Bud Light's last tweet, which included an ad with its infamous Clydesdale horses, but it still received over 25,000 replies that were largely critical.

Bud Light has certainly achieved infamy. Parent company Anheiser-Busch in turn is now infamous. The Clydesdales?!? C’mon, what’d they do to anybody? Wink


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despite them
May 28, 2023, 03:40 PM
dsiets
This normally wouldn't concern me as I drink local craft beer.
Until yesterday that is, I did brats and I always start them in a beer bath w/ what I refer to as 'cooking beer". Grabbed a tall can of Coors light and noticed there weren't many left. Plenty of Bud singles were available. Razz
May 28, 2023, 04:22 PM
Bytes
I started college in marketing and quickly moved to computer science (data processing in those days). My second class of a beginning marketing series mentioned in chapter 1: DON'T GET POLITICAL in ad campaigns. It was like the law of gravity, no exceptions. I'm not sure why really smart people get political. Well actually I do cuz they aint all that smart.