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| Peace through superior firepower  |
Yes, and to every pissing, moaning leftist and man-hating woman, I say grow the fuck up. The reality is that men are naturally attracted to beautiful women; hence, the term "attractive". Fucking blind dolts  Natural, perfectly normal and natural, and no man should ever have to apologize for his nature. And since the art of advertising in order to promote the sales of goods and services involves enticing potential customers, it follows that areas which are occupied overwhelmingly by males will tend to contain beautiful and/or hot women, and no amount of brow-beating or shouting from plaid-wearing "feminists" (what a joke) can ever change the proclivities of heterosexual men. In short, mind your own fucking business. We're doing nothing wrong. ____________________________________________________ "I am your retribution." - Donald Trump, speech at CPAC, March 4, 2023 | |||
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2 things- 1) AB hasn't made heads roll yet. Nothing... [crickets] AB is loosing $. I think their position is weather the storm out. "This too shall pass", as was stated before. It might work, depending on the distain of the AMERICAN CONSUMER. I'll tell you right now, I'll NEVER buy anything AB ever again. They get none of my $. I'm the same with blm shit too. Nike, and a whole lot of other companies don't get my $. But Nike seems to unfortunately be doing good these days. I guess the almighty American Consumer didn't stay upset long enough. Is the NFL still a thing? How many watched the super bowl? Yeah, I know not as much as the year before, but it still made money, and people still bought Pepsi, Ford, Dorritos... AB will probably survive this. 2) If H&K does have an add with scantily clad women in bikinis loading magazines the wrong way, I swear to you right now I'll go out and finally get the P-7 I've been wanting for years!!!! ______________________________________________________________________ "When its time to shoot, shoot. Dont talk!" “What the government is good at is collecting taxes, taking away your freedoms and killing people. It’s not good at much else.” —Author Tom Clancy | |||
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AB will definitely survive this, and so will BL as a brand. Even if it suffers a permanent 25 percent loss of market share, it's still a billion dollar brand. But even short term losses that hurt the bottom line matter in today's ultra short term focused Wall St. investor community who demands unsustainably infinite growth in revenue and profit quarter after quarter. IMO, that's a cancer in our financial system that contributes to companies doing stupid crap like this in a desperate attempt to gain more sales. It doesn't usually backfire this badly, but it also rarely works. These days it's not good enough to have sustained profitability with an established customer base. The investor mentality is that if you are not growing, you're dying. I lived through this phenomenon in my own corporate marketing career, where my company spent a decade chasing a newer, younger customer demographic that was far from the center of our core market, to great financial detriment. When you spend 80 percent of your budget and resources chasing 10 percent of the market while ignoring the other 90 percent that makes you money, it's a recipe for failure. | |||
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"This too shall pass" No I dont think it will. Why did people drink Bud Light? It sure ain't for the taste. It's "just my regular order" Now that people have changed their "regular order" to something else, why would they change back? There is gonna have to be some BIG incentives, or the new regular company screws even a bigger pooch than AB. | |||
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| Lawyers, Guns and Money  |
Yes, AB will definitely survive this, and so will BL as a brand. As of last week, they were still #1. But... if it's a permanent 25 percent loss of market share, they won't be for long. Hopefully, Alissa Heinerscheid's video will be studied in B-school for years to come as a lesson in what NOT to do. "Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown "The United States government is the largest criminal enterprise on earth." -rduckwor | |||
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| Official forum SIG Pro enthusiast  |
The Miller commercial actually bothers me more than the silly trans man pretending to like bud light. That commercial is straight up garbage. Do they really think that makes any dude on this planet want to drink their shit beer? ~~~~~~~~~~~~~~~~~~~ The price of liberty and even of common humanity is eternal vigilance | |||
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| Lawyers, Guns and Money |
No... but it makes me want to see some '70's and '80's advertising again.  "Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown "The United States government is the largest criminal enterprise on earth." -rduckwor | |||
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I'm with chellim1; bring back real advertising. Heck, I started buying O'Doul's after Kathy Ireland appeared in some of their ads back when.  | |||
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| Official forum SIG Pro enthusiast |
The Miller commercial is all about erasing the past because they don’t like it. That’s more bothersome to me than Bud’s trans man debacle. WTF Miller!?!? ~~~~~~~~~~~~~~~~~~~ The price of liberty and even of common humanity is eternal vigilance | |||
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| Lawyers, Guns and Money |
Bud Light Sales Worsening, -23.3% in Week Five of Widespread Boycott In the fifth week since the Bud Light backlash began, the latest scan data released shows a worsening drop in sales. The overall trend now shows Bud Light has lost a full quarter of its market position, dropping 23.6% in unit volume and -27.7% in dollar sales. https://beernet.com/latest-bud...nes-hit-their-floor/ Despite these dollar losses, the parent company does not seem willing to address the root cause. Despite North American sales impacts, the Diversity Equity and Inclusion outlook of the Anheuser-Busch global company is still strongly entrenched in the branding. It does not appear the company is going to modify anything as the very vocal Alphabet ideologues have them captive. (Washington Examiner) – Bud Light sales are down for a fifth straight week as the financial beating endured by the Anheuser-Busch brand following its partnership with transgender influencer Dylan Mulvaney appears to have no end in sight. Sales of Bud Light fell 23.6% for the week ending on May 6 compared to numbers recorded in 2022, according to a report citing data acquired by Bump Williams Consulting and NielsenIQ. (read more) Previously – Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying. These products have an expiration date, thanks in part to the A/B freshness campaign long ago created. The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants. The wholesalers are then stuck with out-of-date product and turn back to the corporate office for help. From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it. By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer). The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers. https://theconservativetreehou...-widespread-boycott/ "Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown "The United States government is the largest criminal enterprise on earth." -rduckwor | |||
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| Muzzle flash aficionado  |
As a non-drinker, I'm enjoying the debacle. The shenanigans are quite humorous. flashguy Texan by choice, not accident of birth | |||
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| Peace through superior firepower |
The thing is- once a beer drinker finds a new beer, they're not coming back. I imagine the greater part of these losses are permanent. | |||
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Frangas non Flectes |
Drink enough of any of it and it all tastes the same anyways, it's just down to what's cheapest and who pisses you off the least. At least speaking for my former segment of the market. Were I still drinking, it would be a simple thing to take one step to the right or left and buy Coors instead of Bud or Miller, and when Coors goes woketard, it would be simple to buy Natty or Beast Lite. Nobody drinks that shit for the flavor, or even really for the buzz, you drink it because you've become a beer drinker and you don't want the extra pounds that come with putting down the amount you like putting down with your favorite beer. With enough effort, you can develop a taste, or at least a tolerance for anything. I never bought Bud or Miller because of their marketing. If and when I bought them, it was because they were cheap light beer and taste was a secondary consideration, being a step up from Beast and Nasty Lite. ______________________________________________ “There are plenty of good reasons for fighting, but no good reason ever to hate without reservation, to imagine that God Almighty Himself hates with you, too.” | |||
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אַרְיֵה |
How about BOGO for non-employee consumers? Is that prohibited, as well? הרחפת שלי מלאה בצלופחים | |||
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Member |
Full Disclosure: Been a Bud Light drinker for years. Not that I drank cases and cases per week, but if I went out with friends or wanted to enjoy one at home on RARE occasions, I'd buy Bud Light. That is, until this past February when I discovered Guinness on one of my layover nights at the hotel bar during recurrent training. Am I even gonna THINK about going back to Bud Light? Nnnnnnnnope!!!! FTATHTRIO... [insert middle finger image here]... "If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne "Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24 | |||
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| Get my pies outta the oven!  |
Bud Light to Guiness…that’s quite the jump Like shooting .22’s then suddenly switching to a .44 Magnum | |||
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Member |
So true. But when you know, you know. | |||
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| Member |
Anheuser-Busch Loses Perfect LGBTQ Equity Score By Missing ‘Key Moment’ To Stand Up For Mulvaney
L after L for BL LOL! | |||
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| Official forum SIG Pro enthusiast |
Look at how their lack of compliance for the alphabet neonazi wannabes equity score is now killing their business. ~~~~~~~~~~~~~~~~~~~ The price of liberty and even of common humanity is eternal vigilance | |||
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Firearmblog says the marketer id’ed in the above was not the person that posted the errant tweets, if so we apologize for our part in posting incorrect info. But the essence of the story and post about alienating your customer base and getting on the wrong side of your employer still stands. Bill Gullette | |||
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