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This Bud's for who???

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https://sigforum.com/eve/forums/a/tpc/f/320601935/m/5500048994

May 01, 2023, 07:15 PM
corsair
This Bud's for who???
quote:
Originally posted by Jelly:
quote:
Everyone keeps missing the fact that Bud Light's marketing idiot was on video dissing their customer base.


Yep a lot selective or cherry picking reporting going on these days.

Known as leaving out pertinent details or, in the legal world, exculpatory evidence.

They aren't lying but, they're NOT giving you the entire picture either.
May 01, 2023, 07:25 PM
Balzé Halzé
quote:
Originally posted by chellim1:
I didn’t know there was a 36 pack?
I thought it was 30 packs?


36 packs are better for target practice.


~Alan

Acta Non Verba
NRA Life Member (Patron)
God, Family, Guns, Country

Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan

May 01, 2023, 07:36 PM
parabellum
A 36 pack would last me three years.


No, sorry, sorry. That's incorrect. Three decades. Yeah, that's it.
May 01, 2023, 09:01 PM
BBMW
This is an interesting observation. Her statements may have don't more damage than the actual Mulvaney "campaign".

This whole thing puts InBud in an interesting no-win position. Do they go groveling back to their legacy customer base, trying (likely ineffectively) to get back in their good graces? Or do they fail forward with the attempts to sell this piss water beer to a younger, more diverse market, who really could probably give a shit about Bud Light, no matter how InBud tries to sell it?

quote:
Originally posted by Veeper:
quote:
Bud Light has been dealing with the fallout from a social media promotion for its Bud Light beer featuring Mulvaney, a transgender influencer. The promotion prompted a backlash from conservatives on social media and hurt sales of Bud Light, particularly in red states.


Everyone keeps missing the fact that Bud Light's marketing idiot was on video dissing their customer base. Even TimCast missed mentioning it when they were talking about it recently. "This is because of the thing..." Yeah, and the flapping gums of the dumbass employee.

May 01, 2023, 10:35 PM
chellim1
quote:
Originally posted by BBMW:
This is an interesting observation. Her statements may have done more damage than the actual Mulvaney "campaign".

Well, no one here missed that… Wink



"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible."
-- Justice Janice Rogers Brown

"The United States government is the largest criminal enterprise on earth."
-rduckwor
May 03, 2023, 08:33 AM
chellim1
It was just one can... it's all about the can...
Roll Eyes

A-B responds to controversy: Just ‘one single can’ sent to one influencer

ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.

In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month.

“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”

Mulvaney, 26, posted a video on TikTok showing a can of Bud Light with her face on it that was given to her to celebrate her 365th day of girlhood. The video also showed her sipping a beer as part of March Madness, and she joked that she did not know which sport she was promoting.

A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.

Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.

“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”

Todd Allen, most recently the global vice president of Budweiser, is the new vice president of marketing for Bud Light, which is a bigger brand.

Robert Lachky, the former chief creative officer at Anheuser-Busch, said the decision to use a transgender influencer to sell Bud Light was a calamitous mistake.

”The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said.

”In the end, people don’t like getting preached to, especially when it comes to drinking beer.”

Lachky left the company in 2009, shortly after it was acquired by Belgian-based InBev. He said the corporate marketing immediately began to slide after the acquisition when the company brought in foreign-born marketers who did not understand the American audience.

Now that the marketers are all American again, they still do not understand who consumes Bud Light and other mainstream Anheuser-Busch products, he said.

”None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” he said.

“That’s insanity. That’s marketing incompetence,” he said.

https://www.stltoday.com/busin...5d-338d88dc3a41.html



"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible."
-- Justice Janice Rogers Brown

"The United States government is the largest criminal enterprise on earth."
-rduckwor
May 03, 2023, 08:52 AM
Rick Lee
These guys really have never heard of the "When you're in a hole, stop digging" rule. I can't imagine what their next blunder over this issue will be. Surely, there's someone on the board with an iota of common sense who can bring AB's C-suite back to reality. Not that I care, as their product sucks and is overpriced. But it hurts my brain to see such highly paid incompetence.
May 03, 2023, 08:52 AM
Rightwire
This has ALWAYS been a brilliant marketing strategy in any market.

Do something that pisses off your customers so bad that they stop buying your product or services all together. Then tell them they are overreacting and it's nothing to be so wound up about.

I'm sure this will fix everything Roll Eyes




Pronoun: His Royal Highness and benevolent Majesty of all he surveys

343 - Never Forget

Its better to be Pavlov's dog than Schrodinger's cat

There are three types of mistakes; Those you learn from, those you suffer from, and those you don't survive.
May 03, 2023, 08:52 AM
Skins2881
quote:
Just ‘one single can’ sent to one influencer



That was a mighty expensive can of beer.



Jesse

Sic Semper Tyrannis
May 03, 2023, 08:54 AM
Balzé Halzé
Eat shit and die, Anheuser-Busch.

Goodness, they're simply incapable of admitting their mistake and saying I'm sorry.


~Alan

Acta Non Verba
NRA Life Member (Patron)
God, Family, Guns, Country

Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan

May 03, 2023, 08:56 AM
HRK
quote:
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”


Hey Todd, Its not about the can.....
May 03, 2023, 09:26 AM
erj_pilot
^^^^^^
BOOM!

The concept these ass-hats aren’t grasping!! JSMH…



"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne

"Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24
May 03, 2023, 09:43 AM
Tuckerrnr1
This year's Bud Light swimsuit calendar is going to be nuts.


_____________________________________________
I may be a bad person, but at least I use my turn signal.
May 03, 2023, 10:35 AM
corsair
quote:
....

”In the end, people don’t like getting preached to, especially when it comes to drinking beer.”

Lachky left the company in 2009, shortly after it was acquired by Belgian-based InBev. He said the corporate marketing immediately began to slide after the acquisition when the company brought in foreign-born marketers who did not understand the American audience.

Now that the marketers are all American again, they still do not understand who consumes Bud Light and other mainstream Anheuser-Busch products, he said.

”None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” he said.

“That’s insanity. That’s marketing incompetence,” he said.

People don't like getting preached at, scolded and lectured to whatsoever, much less from a beverage company.

The last 20-30 years, we've seen this shift of MBA types who have zero cultural understanding or, attachment to the company they're hired by, enact their 'vision' their 'strategy' and monumentally backfire. I get it, you win some, you loose some, risks must be taken in the marketplace however, the tone-deafness of promoting this Mulvaney-clown, speaks to the monumental disconnect between executives and the consumers of their product. Hope this hurts, for a long time, stupid actions like this need to be held up as examples of what not to do and the road not to travel down.
May 03, 2023, 10:39 AM
HRK
quote:
Originally posted by Tuckerrnr1:
This year's Bud Light swimsuit calendar is going to be nuts.


Chock Full O' Nuts.... Big Grin

quote:
Originally posted by corsair:
People don't like getting preached at, scolded and lectured to whatsoever, much less from a beverage company.

The last 20-30 years, we've seen this shift of MBA types who have zero cultural understanding or, attachment to the company they're hired by, enact their 'vision' their 'strategy' and monumentally backfire. I get it, you win some, you loose some, risks must be taken in the marketplace however, the tone-deafness of promoting this Mulvaney-clown, speaks to the monumental disconnect between executives and the consumers of their product. Hope this hurts, for a long time, stupid actions like this need to be held up as examples of what not to do and the road not to travel down.


That, and these people have lived every day with social media feeding them the narrative, in the car, in bed, taking a dump, walking down the sidewalk, push push push push comes the narrative, and they don't turn off the machine, it lives an breaths 24/7 in your life.

Basically they thought it was cool and accepted universally, and would increase ESG scores and stock prices.

What they missed was good ol SM allowed Ms. Dumbass to tell the world the why of the decision, and how all those people who don't buy their move are not needed. For all her education and training, arrogance and the desire to be published on SM took her down. Ironic and poetic all in one..
May 03, 2023, 10:45 AM
parabellum
All they have to do is apologize, but they keep telling us that the problem is that we have misinterpreted their intent, oh and by the way, they didn't know anything about it anyway, 'cause somebody who is no longer with the company did it.

Oh, and NOW- now AB will actually "oversee" marketing campaigns. For fuck's sake Roll Eyes

Just

fucking

apologize

But, it's too late for that, anyway.


____________________________________________________

"I am your retribution." - Donald Trump, speech at CPAC, March 4, 2023
May 03, 2023, 10:50 AM
darthfuster
If they apologize, then the alphabet agitators will begin attacking as well as the soft headed gender affirmation crowd. It's a mess. Time is the only solution. Time and silence.



You’re a lying dog-faced pony soldier
May 03, 2023, 10:55 AM
HRK
They blew it big time, this could have been an opportunity to get the customers back, but they doubled down on the insanity of calling your customers uneducated non inclusive frat boy red necks who just don't get it.

Take it down, take it all the way down, burn down all those who suffer from it, until the market understands, ESG and Transgender politics don't belong in the corporate world, you could lose everything.

Bud Light getting hammered into obscurity is the best thing that can happen to kill this ridiculous fight to push social politics into corporate product marketing for political points.
May 03, 2023, 11:03 AM
Pipe Smoker
quote:
Originally posted by darthfuster:
<snip>
Time is the only solution. Time and silence.

With this mod: Apology, silence, time.



Don’t argue with fools.
May 03, 2023, 11:37 AM
6guns
quote:
Originally posted by HRK:
They blew it big time, this could have been an opportunity to get the customers back, but they doubled down on the insanity of calling your customers uneducated non inclusive frat boy red necks who just don't get it.

Take it down, take it all the way down, burn down all those who suffer from it, until the market understands, ESG and Transgender politics don't belong in the corporate world, you could lose everything.

Bud Light getting hammered into obscurity is the best thing that can happen to kill this ridiculous fight to push social politics into corporate product marketing for political points.


I couldn't have said it better!




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