“The ill-fated marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser Busch (AB), according to a new report. [bull shit]
The partnership unveiled on April 2 drew intense backlash from some quarters, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt dropping ties with the brand. ……
That claim comes despite the attention on Bud Light's VP of marketing, Alissa Heinerscheid, for her remarks in an interview days before the Mulvaney partnership, saying she wanted to trade the brand's 'fratty' reputation for 'inclusivity'. …”
Originally posted by Pipe Smoker: “The ill-fated marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser Busch (AB), according to a new report. [bull shit]
** Yup...TOTAL bullshit! That woman doesn't flatulate without someone's approval and without someone smelling it.
"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne "Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24
April 13, 2023, 11:54 AM
Ozarkwoods
Is this a learning experience or not for these woke companies? My guess it will take a lot more for them to see that their BS wokeness will damage the bottom line.
ΜΟΛΩΝ ΛΑΒΕ
April 13, 2023, 12:00 PM
parabellum
Well, it's good either way- if the board of AB didn't know, then they're publicly stating the truth, which distances them from this really bad decision, and if they did know, then they're now lying to cover their ass. Notice that they didn't say "We didn't know, but we support her decision". All they said was "We didn't know."
I like it. It doesn't really matter what the truth is. Missy is getting thrown under the bus.
April 13, 2023, 12:25 PM
chellim1
quote:
“The ill-fated marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser Busch (AB), according to a new report. [bull shit]
Alissa Heinerscheid, Bud Light's VP of marketing, is a senior executive. Are they trying to defend her? Saying she didn't know? [bullshit]
If that was true they would have said so on day one, but they went into hiding... This is their best excuse after 9 days?
"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown
"The United States government is the largest criminal enterprise on earth." -rduckwor
April 13, 2023, 12:44 PM
gearhounds
Nobody is going to believe that bullshit but as long as they have plausible deniability (however ridiculous) she’ll be the one that takes the fall. I assume with a golden parachute.
“Remember to get vaccinated or a vaccinated person might get sick from a virus they got vaccinated against because you’re not vaccinated.” - author unknown
April 13, 2023, 01:02 PM
HRK
Hard to believe that senior management in the Parent company has zero knowledge of a major shift in marketing for one of their largest cash cow products by changing the demographic target customers from Billion dollar buyers to .03% Transgenders and skinny jean Millennials who prefer White Claw... .
April 13, 2023, 01:29 PM
oddball
"I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965
April 13, 2023, 02:23 PM
Jelly
The comments are good.
"Paying $60k per year to get a woke ivy league education - $240,000. Being the first female to cost your company $3 BILLION in market cap in 4 days - PRICELESS. For everything else, there's mastercard." Ouch !
Ted Nugent: This is the epitome of cultural deprivation
"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown
"The United States government is the largest criminal enterprise on earth." -rduckwor
April 13, 2023, 05:27 PM
Cookster
Looks like the high-paid corporate killer was quite the festive and enthusiastic party-girl back in the day.
------------------------------------------------------------------------------------------- Live today as if it may be your last and learn today as if you will live forever
April 13, 2023, 05:33 PM
chellim1
Maybe she should send a resume to Rolling Rock?
"Some things are apparent. Where government moves in, community retreats, civil society disintegrates and our ability to control our own destiny atrophies. The result is: families under siege; war in the streets; unapologetic expropriation of property; the precipitous decline of the rule of law; the rapid rise of corruption; the loss of civility and the triumph of deceit. The result is a debased, debauched culture which finds moral depravity entertaining and virtue contemptible." -- Justice Janice Rogers Brown
"The United States government is the largest criminal enterprise on earth." -rduckwor
I could ALMOST believe the executive board didn't know if all that happened was a commercial or some signs. I'm guessing changing the artwork on millions of cans required a LOT of approvals.
Regardless, they are clearly distancing themselves from this. Not a good sign for Alissa Heinerscheid. Of course anytime you cost your company $3B in a week there will be consequences.
I can almost hear the song.... "REEEal American Zeeerooooo....
Today we salute you Ms inclusivity marketing VP... Inclusiiiivityyy.....
Only you could alienate your entire market for a woke agenda.... Woke agendaaaaaaaa...
You pissed off more people faster than anyone in history... Rednecks shooooooting their beeeerrrrr
$3 Billion dollars lost before you could say what happened.... what were you thiiiiiinkin'?
Then watch your entire company turn their back on you... thrown under the buuuuuusss.
That's right Ms inclusivity marketing VP, because with out you people would be buying cases just so they could say hold my beer and watch this........ way to screw it up you iiidddiiiooooootttt!
Pronoun: His Royal Highness and benevolent Majesty of all he surveys
343 - Never Forget
Its better to be Pavlov's dog than Schrodinger's cat
There are three types of mistakes; Those you learn from, those you suffer from, and those you don't survive.
April 13, 2023, 10:53 PM
dsiets
quote:
Originally posted by Rightwire: I can almost hear the song.... "REEEal American Zeeerooooo....
Today we salute you Ms inclusivity marketing VP... Inclusiiiivityyy.....
Only you could alienate your entire market for a woke agenda.... Woke agendaaaaaaaa...
You pissed off more people faster than anyone in history... Rednecks shooooooting their beeeerrrrr
$3 Billion dollars lost before you could say what happened.... what were you thiiiiiinkin'?
Then watch your entire company turn their back on you... thrown under the buuuuuusss.
That's right Ms inclusivity marketing VP, because with out you people would be buying cases just so they could say hold my beer and watch this........ way to screw it up you iiidddiiiooooootttt!
You're hired!
April 14, 2023, 09:31 AM
jsbcody
Tyrus was spot on:
April 14, 2023, 09:37 AM
parabellum
"Pee-Wee Her/Him"
Damn, I wish I would have thought of that.
April 14, 2023, 03:07 PM
sdy
Anheuser-Busch CEO Brendan Whitworth:
"As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew, We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere."
"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," he continued. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage."
"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," Whitworth concluded. "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."
"We never intended to be part of a discussion that divides people"
then fire Miss Stupid and Mr Freaky
April 14, 2023, 03:14 PM
Rick Lee
WTF does that mean? Sounds like a politician using a bunch of words and saying nothing. What action is he taking, what's in it for the pissed off consumers, how is he going to make sure this doesn't happen again?
