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Gillette has gone full SJW retard with new marketing video **8/2 UPDATE- P&G takes $8 billion loss at Gillette division**

This topic can be found at:
https://sigforum.com/eve/forums/a/tpc/f/320601935/m/4970011254

August 03, 2019, 09:15 PM
Tailhook 84
Gillette has gone full SJW retard with new marketing video **8/2 UPDATE- P&G takes $8 billion loss at Gillette division**
quote:
“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

I don't have an MBA, hence the questions:

1. Is blaming an $8 billion writedown PER QUARTER due to a "small minority" a sound business practice?

2. How long does a CEO continue to count on $8 billion worth of new customers to fall more deeply in love with his brand?

My apologies for contributing to your $8B loss, sir.




"The Truth, when first uttered, is always considered heresy."
August 03, 2019, 10:37 PM
nighthawk
I’m sure P&G won’t mind an 8 Billon dollar loss, if it keeps the SJW happy, by pissing off customers. Must be a new class I didn’t take that’s its OK to piss on your customer base. Will bet shortly there will be a memo that we wish him well , but he will be pursuing other interests.


"Hold my beer.....Watch this".
August 04, 2019, 09:17 AM
Edmond
quote:
Originally posted by Tailhook 84:
quote:
“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

I don't have an MBA, hence the questions:

1. Is blaming an $8 billion writedown PER QUARTER due to a "small minority" a sound business practice?

2. How long does a CEO continue to count on $8 billion worth of new customers to fall more deeply in love with his brand?

My apologies for contributing to your $8B loss, sir.


What an idiot. Wonder if he'd think that way with a baker not baking a cake for a gay couple...

If I was a stockholder/shareholder and/or on the board, I'd want him removed immediately. Asshole is playing with my investment as if it were Monopoly money.

quote:
Originally posted by Tailhook 84:
quote:
“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

I don't have an MBA, hence the questions:

1. Is blaming an $8 billion writedown PER QUARTER due to a "small minority" a sound business practice?

2. How long does a CEO continue to count on $8 billion worth of new customers to fall more deeply in love with his brand?

My apologies for contributing to your $8B loss, sir.


That richard doesn't have an MBA, either.

So $8 billion is from a small minority? I'm sure the small companies out there wouldn't mind $8 billion in gross sales.

What rocks do they dig up to find these "leaders" from?


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August 04, 2019, 10:02 AM
Graniteguy
I hear that the President of Harry's offered to pay the networks to continue airing the recent Gillette commercial. Big Grin
August 04, 2019, 10:04 AM
MikeinNC
If I were ceo of P&G and the guy from Gillette told me we lost 8 BILLION dollar, he would be escorted out of the building. Regardless of why.

If I was a stockholder, I’d be demanding his head on a pike



"Violence, naked force, has settled more issues in history than has any other factor.” Robert A. Heinlein

“You may beat me, but you will never win.” sigmonkey-2020

“A single round of buckshot to the torso almost always results in an immediate change of behavior.” Chris Baker
August 04, 2019, 10:16 AM
XinTX
I use a DE razor. From time to time I couldn't find my preferred brand (Van Der Hagen) I would buy Gillette. I think I still have one old pack in the cabinet that's never been opened I'd bought before all this. Now if I can't find my brand on the shelf, I'll just go to a different store rather than settle for Gillette.

And I'm sure there are a tone of people that would love to have just the after tax profit on $8 billion in sales. If I had just a percentage of that I'd retire to a place where I could build me an ultimate boonker.


_______________________
“The only power any government has is the power to crack down on criminals. Well, when there aren't enough criminals, one makes them. One declares so many things to be a crime that it becomes impossible for men to live without breaking laws.” Ayn Rand

“If we relinquish our rights because of fear, what is it exactly, then, we are fighting for?” Sen. Rand Paul
August 04, 2019, 12:20 PM
FenderBender
if you want to expunge P&G as a whole from your life, here's a list of their brands

https://us.pg.com/brands/
August 07, 2019, 06:02 AM
RichardC
Sadly:

My wife bought me a 5 blade Harry's starter set. It came with two blades.

I rate it 1/5 stars, and the one is because it was an olive drab colored set, and cheaper than Gillette.

Cheaper, but not a better value.

From the start, both blades tugged, pulled and were literally painful to use.

I used them three out of five days a week over a 2-3 month period, alternating with my old Gillette Mach V.

Harry's required about four passes over the same spot to shave, compared to one with the Gillette.

The Gillette blade is still sharp and in use.

The Harry's handle and accessory covers just went in the trash. Very disappointing.

Happy to report, Harry's shave gel is good to go.


____________________

Blessed be the Lord, my Rock
August 07, 2019, 06:43 AM
gearhounds
Thread drift- does nobody care to use electric shavers like the Norelco line? Is it just a “shaving zen” thing?

I have 2 Norelco’s (one for my face, one for my dome) and both work just fine with no cuts, pulled hairs, or razor burn. I used to be a shaving cream guy but when I started shaving my head, that ended. Both leave a completely smooth surface and when you average the cost per shave over time it has to be cheaper.




“Remember to get vaccinated or a vaccinated person might get sick from a virus they got vaccinated against because you’re not vaccinated.” - author unknown
August 07, 2019, 09:47 AM
cslinger
I am not a ZEN shaver, don't even like to shave and more often then not over the many years have a goatee.

All that being said electric shavers just never work for me. They take too long, never seem to shave close, clog up easier and just seem like more of a PITA for me personally. I can slap on some shaving cream and zip down my face much faster and closer with a razor.

Now I don't get hung up on what razor or what shaving cream or number of blades or whether it tugs etc. I just want it to get rid of the hair as quickly as possible so I can get on with my day.

I have, however, started purging Gillette products simply because I am apparently a rapey, dangerous, woman hating, minority oppressing, baby killing, gay bashing, bringer of the apocalypse or some such and I feel it would be in bad form for somebody like me to buy from them.

DEAR INTERNET.....Should you think I am actually any of those things, have I got a real estate deal for you. Its a BEAUTIFUL bridge, you'll love it. Big Grin


"Guns are tools. The only weapon ever created was man."
August 07, 2019, 10:22 AM
ArtieS
I'm with cslinger. I did the Norelco thing for years, and that was the best of the electrics for me. I found it slower, less close, and when I let the beard go too long, very painful as it pulled on the longer hairs.

A good, sharp, double blade disposable from BJ's works fine for me. I buy them in a 60 pack for about $24, and the pack lasts me a couple of years, as they don't dull quickly.

Shaving is something I'd like to avoid. In fact, if I could take a pill that froze all hair growth on me at it's current state, I'd do it.



"I vowed to myself to fight against evil more completely and more wholeheartedly than I ever did before. . . . That’s the only way to pay back part of that vast debt, to live up to and try to fulfill that tremendous obligation."

Alfred Hornik, Sunday, December 2, 1945 to his family, on his continuing duty to others for surviving WW II.
August 07, 2019, 10:41 AM
signewt
...I haven't shaved since Nixon era, so all of this blade/political stuff is fascinating.


**************~~~~~~~~~~
"I've been on this rock too long to bother with these liars any more."
~SIGforum advisor~
"When the pain of staying the same outweighs the pain of change, then change will come."~~sigmonkey

August 22, 2019, 05:18 PM
BamaJeepster
Despite their nonsensical assertion that the 8 billion write-down was due to just normal everyday business forces, Gillette is now rolling out a new ad campaign, and shockingly!, it's not a social justice warrior campaign. Gee, I wonder why since it worked so well?

https://townhall.com/tipsheet/...q5ZCSveMBS7Hqp7v6uV8

Having Taken Hit After 'Toxic Masculinity' Ad, Gillette Is Trying a New Campaign

Gillette took a drastically different direction in its advertising last January when it released a commercial that challenged the idea of traditional masculinity. The company's well-known slogan, "The best a man can get," was tweaked into a question, "Is this the best a man can get?" That message was accompanied by scenes of the "Me Too" movement and examples of workplace sexism.

Even liberal Piers Morgan got heated over it, calling it "PC guff" on Twitter and ranting about the ad on "Good Morning Britain."

"Let boys be damn boys," he said. "Let men be damn men.”

A few months later, Gillette released another social justice-like ad which depicted a father teaching his transgender son how to shave. Cue more backlash.

The outrage against the hyper-political ads could account for the company's recent $8 billion writedown.

“P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette," Reuters reported at the end of July. "For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.”

The company opted to blame the numbers on the increased competition from the likes of the Dollar Shave Club and Harry’s. It also pointed to a decreased demand for men's razors.

“Lower shaving frequency has reduced the size of the developed blades and razors market,” according to CFO Jon Moeller.

But, the latest Gillette ad at least suggests that the company has learned its lesson about the unpopularity of its PC campaign. The razor company is “shifting the spotlight from social issues to local heroes.” First up is Australian firefighter and personal trainer Ben Ziekenheiner.

quote:
The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”


Male consumers may not think Gillette is still the "best" they can get, but they can admit that this kind of advertisement is at least better.



“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence.”
- John Adams
August 22, 2019, 05:19 PM
RHINOWSO
Too late P&G, I rolled through and eliminated the last of the products we'd been buying.

They can eat a bag of dicks.
August 22, 2019, 05:27 PM
erj_pilot
So sorry P&G/Gillette...I switched to Dorco when your blades started costing me about $2 per unit. Too bad, so sad, your dad. Your SJW bullcrap will not be forgotten anytime soon. Take a hike...



"If you’re a leader, you lead the way. Not just on the easy ones; you take the tough ones too…” – MAJ Richard D. Winters (1918-2011), E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne

"Woe to those who call evil good, and good evil... Therefore, as tongues of fire lick up straw and as dry grass sinks down in the flames, so their roots will decay and their flowers blow away like dust; for they have rejected the law of the Lord Almighty and spurned the word of the Holy One of Israel." - Isaiah 5:20,24
August 22, 2019, 05:27 PM
parabellum
quote:
“I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad, as he simultaneously scratches his nuts and guts and quarters a deer.
Dang!
August 22, 2019, 05:36 PM
P220 Smudge
quote:
Originally posted by RHINOWSO:
Too late P&G, I rolled through and eliminated the last of the products we'd been buying.

They can eat a bag of dicks.


Yup. I’ve got a Gillette razor they got their $1.50 for in 1955, a 200 pack of Feather blades, enough shave soap to last a few years and I’m experimenting with making my own. Add to that a handful of straight razors that I only need to snag some honing stones for. I can spend $20 a year or less on shaving from here on out and they’ll never see a dime of it. They jumped their shark.


______________________________________________
Carthago delenda est
August 22, 2019, 07:08 PM
sig2392
One of the immortal sig forum quotes

"What company went woke and should go broke"
August 24, 2019, 02:39 AM
Kasinefect
It is not often that I can play a small part in a company losing that kind of money but I was happy to do so. I had used Gillette products since the 1970s but the SJW video B.S. put a stop to that and I switched to Harrys after some experimenting. It was later that I discovered Harrys had also tried going the SJW route but quickly realized their mistake and quit. People learn from their mistakes and take corrective action-Gillette evidently does not.
August 24, 2019, 12:55 PM
Seotaji
quote:
Originally posted by konata88:
I guess I'm one of the idiots. Smile

Looking into Dollar Shave and Dorko (never heard of them).

Dorco looks similar to the Gillette - any recommendations on which model? Amazon seems to carry the brand.....


Most off brand razors are produced by Dorco.

Dollar Shave Club and Harry's get their blades through them.